Eyes

Lift / Lengthen Mascara

8g / .282 oz

A consciously crafted formula designed to lift, define and add volume to the lashes on application. Over time, the unique Aleph Peptide Blend works to nourish, strengthen and lengthen lashes.100% microplastic-free, smudge-resistant system, flake-free, natural formulation.

Rated 4.3 out of 5
Based on 507 reviews

or make 4 interest-free payments of $7.00 NZD fortnightly with more info

Lift / Lengthen Mascara

An effective system designed to resist water and oil, making it resistant to smudging, flaking and panda eyes.

Stronger and longer lashes

The unique Aleph Peptide Blend nourishes the natural lash at the follicle and strengthens brittle lashes to promote hair growth.

Free from toxic carbon

Lift/Lengthen Mascara uses a groundbreaking, specially developed coated natural pigment, allowing it to deliver intensified depth, as well as giving a luxurious silky smooth finish.

Glide-on application

The nourishing blend of plant waxes enriches and conditions the lashes.

Pro Tips

Versatile application

Apply to the lashes from root to tip using the wand provided. For a pro natural application, apply using Aleph Mascara Fan Brush. Replace cap tightly after use and store in a cool, dry place out of direct sunlight.

Remove

Use a warm cloth and hold over the eyes for a few moments to soften the mascara, then gently wipe away. Your regular face cleanser may be used.Only use as directed and if irritation occurs, discontinue use and consult a physician.

How to use

Lift, lengthen, define

Introducing Lift/Lengthen Mascara

The ins and outs of why Aleph Mascara is different to the rest.

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How to

Ethical Ingredients

Ingredients must be sourced ethically and sustainably and they must do no harm to people, planet or animals.

  • Vegan
  • Cruelty free
  • No GMO
  • No toxins

Hero Ingredients

Bayberry Fruit Wax

Hair conditioning properties

Biotinoyl Tripeptide-1

Improves eyelash length and strength

Myristoyl Pentapeptide-17

Conditioning and strengthening properties

ALL INGREDIENTS ABOUT OUR INGREDIENTS

Lift / Lengthen Mascara

Full Ingredients List

Water/Aqua, Pullulan, Glyceryl Behenate, Glyceryl Rosinate, *Copernicia Cerifera (Carnauba) Wax, Dextrin Isostearate, Oleic Acid, Propanediol, Palmitic Acid, Stearic Acid, Sorbitol, Glyceryl Stearate SE, Myrica Cerifera (Bayberry) Fruit Wax, Silica, C13-15 Alkane, Phenethylalcohol, Euphorbia Cerifera (Candelilla) Wax, Sucrose Polystearate, Heptyl Undecylenate, Raspberry Ketone, Glyceryl Caprylate, Sodium Hydroxide, Acacia Senegal Gum, Totarol, Stearoyl Glutamic Acid, Cellulose, Cetyl Palmitate, Polyhydroxystearic Acid, Trehalose, Tocopherol, Glyceryl Undecylenate, Sodium Sulfate, Helianthus Annuus (Sunflower) Seed Oil, Biotinoyl Tripeptide-1, Myristoyl Pentapeptide-17, Iron Oxide (CI 77499).

*Organic

All Ingredients

  • Vegan
  • Cruelty free
  • No GMO
  • No toxins
Aleph Mascara Fan Brush

Flicker

Mascara Fan Brush

Pair with

Flicker

Mascara Fan Brush

£18.00

Packaging

We are easily as passionate and rigorous with our packaging as we are with what we put in it.

Most of it is made from reusable, recyclable glass and our lids from equally recyclable aluminium. When we occasionally need to use plastic we ensure it’s in a recyclable form.

Made from FSC Certified paper, Aleph boxes are home compostable as are our postage and packaging materials. Even our wee stickers on the base of the jars can head back to the earth once you’re done with them.

Re Aleph

image

Re Aleph is our sustainability initiative focused on circling used glass jars back into our packaging stream.

LEARN ABOUT OUR CIRCULAR INITIATIVE
Write a Review
average rating 4.3 out of 5
Based on 507 reviews
  • 5 Stars
    336 Reviews
  • 4 Stars
    56 Reviews
  • 3 Stars
    53 Reviews
  • 2 Stars
    41 Reviews
  • 1 Star
    21 Reviews
77% of reviewers would recommend this product to a friend
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507 Reviews
Reviewed by Kelly C., from New Zealand
Verified Buyer
I don't recommend this product
Age Range
45 - 54
Skin Type
Balanced
Rated 1 out of 5
Review posted

Doesn't last the day

Really dissapointed. Comes off throughout the day. Quite expensive so I expected a good quality product.

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Aleph Beauty

Thank you for your review Kelly, Often when faced with panda eyes, the culprit may lie in the other products used around the eye area acting as a remover. For this reason, we suggest using minimal products around the eye. ie no Serum/Primer and only Concealer/Foundation. If there is still some transference, then try avoiding eye cream around the eye during the day, this could be disrupting your mascara.

Reviewed by Maria C., from New Zealand
Verified Buyer
I recommend this product
Age Range
45 - 54
Skin Type
Combination
Rated 4 out of 5
Review posted

GREAT MASCARA

I have been looking for a mascara that didnt melt off or come off in clumps during the day. This seemed to be doing the job.

Unfortunately, after a week of using it, I dropped it on the tiled bathroom floor. Because it is glass, it smashed everywhere :(

I love that it is sustainable, but was really gutted that it smashed and only got a week out of it.

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Reviewed by Sue H., from Australia
Verified Buyer
I recommend this product
Age Range
65+
Skin Type
Balanced
Rated 5 out of 5
Review posted

Beautiful mascara

Instantly thickened my lashes on one cost and the smell is amazing

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Reviewed by Paige, from New Zealand
I recommend this product
Age Range
25 - 34
Skin Type
Oily
Rated 4 out of 5
Review posted

Nice product but not sure if worth the price point yet

Nice deep dark black shade, beautiful packaging. I did find I had a little bit of transfer to my under eyes throughout the day and didnt hold the lashes up as well as other mascaras have. Will continue to use to see whether I get the long term benefits as claimed

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Reviewed by Jackie T., from New Zealand
Verified Buyer
I recommend this product
Age Range
45 - 54
Rated 5 out of 5
Review posted

Really lifts and lengthens

I have short stubby lashes, and I don't really like most mascaras, I worry about fibres in my eyes and i cant seem to get them to go on without clumping.

Not this one. Smooth, easy, and wow! Suddenly I have long black lashes that make my eyes pop!

It's not waterproof, so it comes off easily at the end of the day, though this also meant I needed a little attention to clean up tiny spots during a long hot evening. Worth it though.

Highly recommend.

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