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Re Aleph – Our Circular Initiative


Reduce. Reuse. Recycle.

From crowded shelves to cluttered makeup bags, the amount of products in the beauty industry is overwhelming – as is the amount of waste. Over a billion units of packaging are produced each year, of which most are destined for landfill.

We challenge this take-make-dispose model by designing out waste in our products, our packaging, our formulas and our business model.

By circling glass packaging back through our product loop we increase the number of times a single jar can be used and decrease the amount of materials needed to produce new jars.


Multi-functional products are designed to be used in a spectrum of ways, reducing the need for dozens of different products. We’ve simplified the number of products you need, without limiting the possibilities in your makeup routine.

No water, no filler for a highly concentrated, high-performing formula. Water is often used to increase volume which dilutes the product. Our products contain no water; they’re densely packed with nourishing ingredients.

Functional design makes our products and packaging easier to use, clean and recycle. We’ve designed our products and packaging so that you can use the whole thing and leave nothing to waste. Plus, everything is travel-sized making it usable on-the-go.

Sustainable and durable materials that can be reused, recycled or composted. We partner with ethical, sustainable suppliers to source only the most essential packaging components to deliver our products to you safely.

Reusable glass can be refilled, reducing single-use packaging and new materials entering the loop. We’ve created a circular initiative to do just this! Help us in closing the loop by sending back your empties today.


We are excited to partner with Glass Packaging Forum, who manage the accredited GPF Product Stewardship Scheme.

Join our journey in closing the loop and save packaging from becoming single-use. You play a role in creating sustainable change – get started with us.



Help us make the world a little cleaner by returning your empties – circle glass back into the packaging stream and reduce new materials from entering. Together we can close the loop.

Simply drop-off your empties at any of our stockists, find your local stockist here. Or fill in your details below and we’ll let you know the address to pop your empties in the post.

Please wrap your empties in something to protect them – whatever you have at home! Or use the packaging from your latest Aleph order.

Even if your empties are chipped or scratched, send them back to us. Glass that can’t be refilled will be diverted to other industries through our recycling partner, Glass Technologies.

We continue to explore the possibilities of refillable products and sustainable packaging solutions. You can help by sending back these packaging components:

  • Concealer/Foundation, Cheek/Lip Tint or Radiance jars and lids
  • Serum/Primer bottles and lids
  • Prep/Finish Powder Compacts
  • Concealer/Foundation sample shells

We believe that we all have a role to play in creating change and it’s our responsibility to make the world a little cleaner.