Introducing Aleph Lift/Lengthen Mascara
After over two years of development we are so excited to finally introduce the newest addition to the Aleph Beauty line up!
After receiving numerous questions, requests for advice and recommendations, we couldn’t shy away from the fact that a natural mascara from Aleph was in high demand.
While there are many “natural” mascaras on the market, Aleph founder Emma Peters wanted the perfect natural mascara to complement the already successful Aleph range. One that ticked all the “conscious beauty boxes” and performed beautifully.
Many formulations, tests and trials later we have a product that not only delivers on quality and effectiveness but also aligns perfectly with the Aleph ethos which we will never falter on.
The highly anticipated Lift/Lengthen Mascara is the key to perfectly defined, natural lashes.
Lift/Lengthen Mascara is a consciously crafted formula, designed to lift, define and add volume to the lashes on each application.
WHAT MAKES OUR FORMULATION UNIQUE?
The Aleph formulation consists of a unique blend of peptides that work cohesively to nourish, strengthen and lengthen your natural lashes over time. This blend conditions the natural lashes from the follicle to give support so that brittle lashes can strengthen and grow.
The Aleph Peptide Blend brings essential nutrients to the lashes making them fuller and longer promoting new growth. So if you’ve been looking to add length and volume to your lashes this could be the end of your search.
In addition, we use a nourishing blend of natural plant waxes, which enrich and condition the lashes but also help the mascara to hold onto the lash on application.
Because of this special blend of waxes, your lashes will not only feel conditioned but they will appear healthier over time as the peptides and waxes work in harmony to support lash health.
HOW HAVE WE MADE LIFT/LENGTHEN MASCARA SO DEEPLY PIGMENTED?
Until now, it’s been impossible to produce a deep jet black mascara free from toxic carbon and remain natural. At Aleph Beauty we use a specially developed coated natural pigment, which delivers striking intensified depth as well as giving a luxurious silky smooth finish.
This non-damaging oxide with glide-on application delivers bold lashes that stay strong which is also supported by the natural wax blend!
The result is a deep jet black finish on your lashes that stays put all day with no harm to the natural lash.
TRANSFER RESISTANT SYSTEM, OFFERS ALL DAY STAY.
Lift/Lengthen Mascara has an effective system that is designed to resist water and oil, whilst also providing resistance against smudging and flaking.
Our formulation has been tried and tested so that transfer from the lash to the upper eyelid and lower eye is significantly reduced. If your eyelids tend to be on the oily side, Lift/Lengthen Mascara will be the perfect addition to your regime.
WHAT ARE MICROPLASTICS? (AND WHY WE’RE TAKING A STAND AGAINST THEM)
We can all understand the tragedy of plastic packaging that’s ending up in landfill and our oceans. Aleph favours glass jars for its packaging, to reuse, and recycle to avoid contributing further to plastic waste. But what about the plastics within beauty and personal care products? Microplastics ingredients in the beauty industry are used for many purposes, but in mascara, they’re there to provide ‘slip’ and a film to coat the lashes to make the pigment stay.
Harmful microplastics are used in 90% of mascara products in use today — even in ‘natural’ brands. Unfortunately, microplastics are not good for the skin, irritate around the eyes, and ultimately wind up in wastewater and oceans. It’s got to the point now where we’re seeing the chemicals of these plastics inside marine animals. This must stop.
Because none of us want to contribute to the multitude of negative effects of microplastics, Aleph stands against them.
And, due to our continued product innovation, we believe we have achieved the same performance benefits but without the nasty chemicals.
HOW TO ACHIEVE FANNED LASHES LIKE A PRO!
Makeup artists often use specialised tools to allow for ultimate control over their desired application and to also ensure optimal hygiene and safety when working with multiple clients.
You should have the chance to be your own makeup artist and wear makeup your way.
We're excited to launch our Aleph Pro Mascara Fan Brush alongside Aleph Mascara to give you ultimate control and versatility with your mascara application.
Applying mascara directly from the vial with the wand will give you a generous coat of lash lifting ultra jet black mascara, and the option of our Fan Brush allows for anything from the lightest touch through to full blown volume and ultimate control.
To use, sparingly load your Fan Brush by dabbing it against the wand. Replace the wand into the vial and position fan against your lashes to coat evenly from roots to tips.
Fan Brush can be washed with soap and warm water between uses.
BEAUTY IN GOOD CONSCIENCE WITH RE ALEPH
The glass vial used for Lift/Lengthen Mascara is made from reusable and infinitely recyclable glass.
Lift/Lengthen Mascara can be cleaned out and sent back to Aleph HQ through Re Aleph our full circle take back system. Then you can be confident the components will be properly recycled.
We are thrilled to introduce the first New Zealand made, natural, sustainable and 100% microplastic-free mascara.
We hope you love it as much as we do 🖤
Clean Beauty. Clean Conscience.
LIFT / LENGTHEN MASCARA
NEW RELEASE
NEW RELEASE
A consciously crafted formula designed to lift, define and add volume to the lashes on application. Over time, the unique Aleph Peptide Blend works to nourish, strengthen and lengthen lashes.
Transfer resistance system. 100% microplastic-free, natural formulation. Sustainably made in New Zealand.
LIMITED QUANTITY FIRST BATCH
A consciously crafted formula designed to lift, define and add volume to the lashes on application. Over time, the unique Aleph Peptide Blend works to nourish, strengthen and lengthen lashes.
Transfer resistance system. 100% microplastic-free, natural formulation. Sustainably made in New Zealand.
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CORE FEATURES
- 100% MICROPLASTIC FREE
- NOURISHING PEPTIDE BLEND
- NATURAL PIGMENT
- ALL DAY WEAR
- TRANSFER RESISTANCE SYSTEM
- VEGAN
- SUSTAINABLE
- RECYCLABLE PACKAGING
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INGREDIENTS
*Water/Aqua, *Pullulan, *Glyceryl Behenate, *Glyceryl Rosinate, **Copernicia Cerifera (Carnauba) Wax, *Dextrin Isostearate, *Oleic Acid, *Propanediol, *Palmitic Acid, *Stearic Acid, *Sorbitol, *Glyceryl Stearate SE, *Myrica Cerifera Fruit Wax, *Silica, *C13-15 Alkane, *Phenethylalcohol, *Euphorbia Cerifera (Candelilla) Wax, *Sucrose Polystearate, *Heptyl Undecylenate, *Raspberry Ketone, *Glyceryl Caprylate, Sodium Hydroxide, *Acacia Senegal Gum, **Totarol, *Stearoyl Glutamic Acid, *Cellulose, *Cetyl Palmitate, *Polyhydroxystearic Acid, *Trehalose, *Tocopherol, *Glyceryl Undecylenate, *Sodium Sulfate, *Helianthus Annuus (Sunflower) Seed Oil, Biotinoyl Tripeptide-1, Myristoyl Pentapeptide-17, *Iron Oxide (CI 77499)
**Certified Organic *Natural
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DIRECTIONS
For volume, length and lift, apply to the lashes from root to tip using the wand provided. For a pro natural application, apply using Aleph Mascara Fan Brush. Replace cap tightly after use and store in a cool, dry place out of direct sunlight.
Remove mascara with warm water. Only use as directed and if irritation occurs, discontinue use and consult a physician.
