Eyes

Lift / Lengthen Mascara

9g / .317 oz

Lash serum-infused, high-performance clean mascara. Define, lift and lengthen instantly while nourishing lashes for lasting strength and visible length over time. Powered by bioactives, peptides and plant waxes in a flake-free, 100% microplastic-free formula.

Rated 4.3 out of 5
Based on 595 reviews

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Benefits

Skincare for Your Lashes

Infused with lash-loving peptides like Biotinoyl Tripeptide-1 and Myristoyl Pentapeptide-17, this mascara actively works to strengthen lash follicles, reduce hair fall, and encourage longer, fuller lashes over time.

Conscious Clean Formula

100% microplastic- and silicone-free, toxic carbon-free, prostaglandin-free, and packaged sustainably, this mascara ticks all the boxes for clean, kind, and effective beauty.

Makeup Meets Treatment

Think of it as a serum and mascara in one. You get the immediate lift, colour, and definition you want, plus long-term lash health from a botanical-rich base.

Ingredients

Hero Ingredients

  • Akosky Azuki

    A clinically proven botanical extract derived from organic mung bean and red clover sprouts, shown to boost eyelash length and density in just 28 days.

  • Biotinoyl Tripeptide-1

    A combination of Biotin and Tripeptide-1 this string of amino acids helps delay hair follicle senescence, facilitate hair fixation in dermal hair follicles to prevent hair loss helping lashes grow stronger and longer.

  • Myristoyl Pentapeptide-17

    Enhances keratin production while conditioning the lashes, preventing break off allowing for longer, stronger lashes.

  • Myrica Cerifera (Bayberry) Fruit Wax

    Sustainably harvested and naturally processed from the fruits of the Myrica Pubescens tree. Found in Colombia

Full List

Water (Aqua), Pullulan, Glyceryl Behenate, Hydrogenated Castor Oil/Sebacic Acid Copolymer, *Copernicia Cerifera (Carnauba) Wax, Dextrin Isostearate, Oleic Acid, Stearic Acid, Propanediol, Palmitic Acid, Glyceryl Stearate SE, Silica, Capryloyl Glycerin/Sebacic Acid Copolymer, Myrica Cerifera (Bayberry) Fruit Wax, C13-15 Alkane, Sorbitol, Phenethyl Alcohol, Glycerin, Euphorbia Cerifera (Candelilla) Wax, Cetearyl Olivate, Heptyl Undecylenate, Raspberry Ketone, Glyceryl Caprylate, Sorbitan Olivate, Sodium Hydroxide, Stearoyl Glutamic Acid, Acacia Senegal Gum, *Totarol, Trehalose, Polyhydroxystearic Acid, Tocopherol, Glyceryl Undecylenate, Helianthus Annuus (Sunflower) Oil, Trifolium Pratense (Clover) Extract, Vigna Radiata Seed Extract, Biotinoyl Tripeptide-1, Myristoyl Pentapeptide-17, Iron Oxides (CI 77499). *Organic

Pro Tips

Versatile application

Apply to the lashes from root to tip using the wand provided. For a pro natural application, apply using Aleph Mascara Fan Brush. Replace cap tightly after use and store in a cool, dry place out of direct sunlight.

Remove

Use a warm cloth and hold over the eyes for a few moments to soften the mascara, then gently wipe away. Your regular face cleanser may be used. Only use as directed and if irritation occurs, discontinue use and consult a physician.

Longevity

For ultimate longevity, keep your mascara away from heavy creams or oils around the eyes. If you’re aiming for all-day wear, prep the eyelids with Prep/Finish Powder to create the perfect base.

Pair With

MUA Favourite
Mascara Fan Brush
Tools

£18

 
Prep/Finish
Powder

£31

Lift / Lengthen Mascara

Explore the new Lift/Lengthen Mascara
What makes the

New Lift/Lengthen Mascara different?

UPGRADED LASH SERUM

Makeup in the Moment
Skincare Over Time

A lengthening, volumising, and defining mascara that lifts and enhances lashes for a beautifully wide-eyed look.

Infused with lash serum peptides, Trifolium Pratense & Vigna Radiata Sprout Extract and botanical waxes to nourish and strengthen your lashes with every application.

Lift/Lengthen Mascara with an all-new castor-oil-based brush for soft-touch precision

Re-engineered glass vial, wiper, & wand

Next-gen application

Smoother product flow, minimal excess. More sustainable.

With an all-new castor-oil-based brush for soft-touch precision.

Mascara swatch

100% MICROPLASTIC FREE

Taking a Stand Against Microplastics

Microplastics are a common ingredient in many everyday beauty products like mascaras - they’re used to provide ‘slip’ and a film to coat the lashes to make the pigment stay.

Unfortunately they have dire consequences for human health and ultimately end up polluting our ecosystem.

We are thrilled to introduce New Zealand's first natural, sustainable and 100% microplastic-free mascara.

ADD MASCARA FAN BRUSH

Fanned Lashes Like a Pro

Makeup artists use specialised tools to allow for ultimate control over their desired application.

If you want ultimate versatility, Fan Brush gives you the choice to wear it your way. From the finest, most natural application, right through to maximum intensity.

Explore Fan Brush
Aleph Mascara Fan Brush

Flicker

Mascara Fan Brush

Pair with

average rating 4.3 out of 5
Based on 595 reviews
  • 5 Stars
    404 Reviews
  • 4 Stars
    61 Reviews
  • 3 Stars
    56 Reviews
  • 2 Stars
    50 Reviews
  • 1 Star
    24 Reviews
78% of reviewers would recommend this product to a friend
595 Reviews
Reviewed by Janine B., from New Zealand
Verified Buyer
I recommend this product
Age Range
65+
Skin Type
Balanced
Rated 5 out of 5
Review posted

Great mascara

Coats the lashes nicely and removes with cleanser and water. Good product!

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Reviewed by Heather K., from United States
Verified Buyer
I recommend this product
Age Range
45 - 54
Skin Type
Combination
Rated 5 out of 5
Review posted

All time best mascara ever!

I was excited try this serum mascara, and it did not disappoint me. This is hands down the best mascara I’ve worn, and I’ve tried a ton of them over the years. I have been using this for about a month now and my eye lashes are significantly healthier thicker and longer. I love that wearing this mascara is nourishing my lashes instead of harming them. I prefer to apply using the fan brush as it gives a beautiful more natural looking application for the day time. If I want more oomph the wand works great too. There is no clumping and the formula clings to each lash like it’s part of my now soot colored eye lashes, I love that it does not look clumpy crusty or like most mascaras do. The black is sooo black that it looks more natural in my opinion. Many other mascaras look a little ashy or grey, but not this one. I also like the sleek glass packaging, and zero microplastics. This mascara is now a forever staple in my make up bag.

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Reviewed by carla c., from United States
Verified Buyer
I recommend this product
Age Range
55 - 64
Skin Type
Combination
Rated 5 out of 5
Review posted

New Mascara

This mascara is wonderful - it goes on smoothly, lengthening my lashes while giving volume. No smudging at all. I love it!

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Reviewed by Claire S., from New Zealand
Verified Buyer
I recommend this product
Age Range
55 - 64
Skin Type
Combination
Rated 5 out of 5
Review posted

Sooo amazing 🤩 love my new Mascara

I recently purchased your new updated mascara as my first purchase. I have been looking around for a plant based product that would be kind to my eyes. I haven’t been able to wear eye makeup for quite awhile because of an eye condition I developed two years ago.

This mascara is amazing it does more than it says it’s going do. It lifts your lashes evenly and is so easy to apply

Goes on easily with no mess.

I love that it has a built-in serum for lengthening and growth.

And a big Plus for me is there is no irritation at all during the day while I’m wearing it.

It washes off easily at the end of the day and does not smudge at all.

I am so delighted with this product so I’m giving it 10 stars plus⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️

It’s been a blessing being able to wear mascara again after all this time.. I am now going to look at the rest of your products.

Thank you so much, team♥️💐

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Aleph Beauty

Thank you so much for your beautiful words, Claire, and what a stunning photo! Your lashes look incredible. We're truly honoured to have created something that feels gentle and effective for you after such a long journey. So glad the mascara is helping you feel confident wearing eye makeup again. We can't wait for you to explore more of the range! ♥️✨

Reviewed by E W., from New Zealand
Verified Buyer
I recommend this product
Age Range
55 - 64
Skin Type
Balanced
Rated 5 out of 5
Review posted

Looks great !

This mascara goes on easily with no clumping - looks great and definitely makes my lashes look thicker and longer - comes off easily in the shower at night when I’m removing my makeup

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Aleph Beauty

That's so great to hear, thank-you! 😁