Serum, foundation, blush and highlighter all act beautifully when applied as per video recommendations.

The brush is essential!

Absolutely love this product, makeup is so beautiful and light, colour choice I bought probably a little light I bought 1.5 but after trying the sample shade 2 I realised that was perfect shade. The serum is so light and helps the foundation go in smoothly. I find the foundation looks very natural and gives a perfect coverage.

Love the texture and feel of the product! My skin approves of it and the colour consultation was spot on.

Beautiful products, smooth and nourishing with a perfect glow very natural and the brush is fantastic.

Effortless application and no nasties, very natural look you can't ask for anything else.

Highly recommend, a must have.

Thank you so much, I'm in love ❤️

I'm about to go on the road (in a caravan) for a year or two around NZ, and have been looking for a simple clean skin care routine by an ethical brand. Affordable yet with a luxury feel. This is at the top end of my budget but it doesn't feel like you need a lot of products to get a full routine going, so in my mind that saves money. In my head Im 30, but my skin is actually 52 years old;-) so hydration, nourishment and protection are key factors in purchasing decisions.

The products in the essentials edit (along with the additional Ascend cheek/ lip tint I bought) all feel great on the skin. Light weight, nourishing, buildable colour, with the ability to use them in multiple ways. Most days I prefer a natural makeup look. I look forward to applying these products, they feel like self-care, which sets me up for the day.

The other thing I love about Aleph is all the information. I think these products work so well because there are great tutorials on how to use them effectively and creatively. In my opinion - Aleph is how all brands should be in this age and am so grateful to have found it. Thanks to the team there - keep up the great work!