BACK
BACK
Back
Less
- Less plastic in packaging.
- Less water.
- Less waste.
- Less resources used.
- No synthetic hormone-disruptors.
- No PFAs, GMOs, PEGs.
- No fillers.
- No silicones.
- No animal cruelty.
- No plastic in formulas.
Pro Makeup Artist Emma Peters created Aleph to tackle the dirty problems in the clean beauty industry.
We do beauty the Aleph way, with reverence for the interconnectedness of people, planet, and animals. Beauty isn’t beautiful if it damages the well-being of any member of this essential relationship. Our Clean Promise is about doing no harm and doing more good so that we can do beauty, better.
sustainability initiatives
In addition to our Clean Promise, we embed sustainability into every part of our business. Our goal is to set a new industry standard, from ingredients to manufacturing, packaging to recycling, team building to social impact. Join us in making sustainability the new norm.
We value ingredients that are in synchronicity with planet Earth. Our ingredients must be sourced ethically and sustainability and they must do no harm to people, planet or animals.
Read about our no-go list here.
Alongside the extraordinary powers of antioxidants, amino acids, vitamins and minerals, every product is infused with thoughtfully chosen natural extracts and energising ingredients that boost the skin’s natural defence mechanisms and promote skin renewal.
Every single ingredient has been chosen with meticulous attention to both functionality and ethics. From our earliest days we have sought out 100 percent cruelty-free, vegan, and people and planet-friendly components.
The core products in our range are water-free. We do this to avoid the unnecessary consumption of this precious resource as well as preventing water from being trapped in packaging.
We seek suppliers who share our values for sustainability. While it’s impossible for all companies to hit the mark on every score every day, we seek out those who are making a conscious effort to contribute the best they can to a cleaner environment.
We not only refuse to test our products on animals, we also choose ingredients that are strictly not tested on animals and we don’t use animal products anywhere in our range.
In our opinion, there is no need for the use of animal products in cosmetics.
Mica is the beautiful shimmering mineral that gives Aleph products glow and colour pigment. There is a substantial child-labour problem in the mica mining industry, however we ensure the mica we source is child-labour free.
Palm oil sourcing has extensive issues as well. Widely used in the cosmetic and food industry, when produced incorrectly it causes massive destruction to the environment and the habitats of both animals and indigenous peoples. We consciously choose to limit the use of palm oil in all Aleph products.
Alternatives exist but palm oil offers a much bigger yield than other oil-producing plants, in effect making palm oil the more ‘sustainable’ choice.
For the desired function of colour cosmetics, there are some necessary raw materials only available as a palm oil derivative. In this instance, we ensure to use RSPO certified palm oil to support a future where all crops are sustainably certified. This is something we are constantly assessing and reviewing.
We value ingredients that are in synchronicity with planet Earth. Our ingredients must be sourced ethically and sustainability and they must do no harm to people, planet or animals.
Read about our no-go list here.
Alongside the extraordinary powers of antioxidants, amino acids, vitamins and minerals, every product is infused with thoughtfully chosen natural extracts and energising ingredients that boost the skin’s natural defence mechanisms and promote skin renewal.
Every single ingredient has been chosen with meticulous attention to both functionality and ethics. From our earliest days we have sought out 100 percent cruelty-free, vegan, and people and planet-friendly components.
The core products in our range are water-free. We do this to avoid the unnecessary consumption of this precious resource as well as preventing water from being trapped in packaging.
We seek suppliers who share our values for sustainability. While it’s impossible for all companies to hit the mark on every score every day, we seek out those who are making a conscious effort to contribute the best they can to a cleaner environment.
We not only refuse to test our products on animals, we also choose ingredients that are strictly not tested on animals and we don’t use animal products anywhere in our range.
In our opinion, there is no need for the use of animal products in cosmetics.
Mica is the beautiful shimmering mineral that gives Aleph products glow and colour pigment. There is a substantial child-labour problem in the mica mining industry, however we ensure the mica we source is child-labour free.
Palm oil sourcing has extensive issues as well. Widely used in the cosmetic and food industry, when produced incorrectly it causes massive destruction to the environment and the habitats of both animals and indigenous peoples. We consciously choose to limit the use of palm oil in all Aleph products.
Alternatives exist but palm oil offers a much bigger yield than other oil-producing plants, in effect making palm oil the more ‘sustainable’ choice.
For the desired function of colour cosmetics, there are some necessary raw materials only available as a palm oil derivative. In this instance, we ensure to use RSPO certified palm oil to support a future where all crops are sustainably certified. This is something we are constantly assessing and reviewing.
Vegan
Cruelty free
No GMO
No toxins
Use our Shade Matcher to quickly find the most complimentary shades for your unique complexion, or connect with one of our makeup artists for a personal colour consult.
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