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After a career as a top makeup artist, our founder Emma Peters knows this first hand. She also knows that for her to be at one with being part of the business of beauty, her makeup range first needed to be at one with the planet.
The concept of oneness led her straight to the first letter of the Hebrew alphabet—Aleph—an all-encompassing expression of divine oneness.
Aleph is made, owned and operated in beautiful New Zealand.
Aleph is intelligently crafted makeup that is as nurturing as it is flattering. A professional, high-performance, minimal makeup range, Aleph is transparent about every ingredient as well as the complete packaging process.
Consciously formulated with premium vegan ingredients that actively nourish the skin, Aleph is clean makeup but with skincare benefits. Think toxin free, GMO free, cruelty and child labour free, vegan, then add what will support and love your skin as it enhances your unique beauty.
A highly customizable range, every Aleph product is designed to work in synergy with each other to create endless textures, shades and finishes. It is alchemy at your fingertips.
Vegan
Cruelty free
No GMO
No toxins
We value ingredients that are in synchronicity with planet Earth. Our ingredients must be sourced ethically and sustainability and they must do no harm to people, planet or animals.
Read about our no-go list here.
Alongside the extraordinary powers of antioxidants, amino acids, vitamins and minerals, every product is infused with thoughtfully chosen natural extracts and energising ingredients that boost the skin’s natural defence mechanisms and promote skin renewal.
Every single ingredient has been chosen with meticulous attention to both functionality and ethics. From our earliest days we have sought out 100 percent cruelty-free, vegan, and people and planet-friendly components.
The core products in our range are water-free. We do this to avoid the unnecessary consumption of this precious resource as well as preventing water from being trapped in packaging.
We seek suppliers who share our values for sustainability. While it’s impossible for all companies to hit the mark on every score every day, we seek out those who are making a conscious effort to contribute the best they can to a cleaner environment.
We not only refuse to test our products on animals, we also choose ingredients that are strictly not tested on animals and we don’t use animal products anywhere in our range.
In our opinion, there is no need for the use of animal products in cosmetics.
Mica is the beautiful shimmering mineral that gives Aleph products glow and colour pigment. There is a substantial child-labour problem in the mica mining industry, however we ensure the mica we source is child-labour free.
Palm oil sourcing has extensive issues as well. Widely used in the cosmetic and food industry, when produced incorrectly it causes massive destruction to the environment and the habitats of both animals and indigenous peoples. We consciously choose to limit the use of palm oil in all Aleph products.
Alternatives exist but palm oil offers a much bigger yield than other oil-producing plants, in effect making palm oil the more ‘sustainable’ choice.
For the desired function of colour cosmetics, there are some necessary raw materials only available as a palm oil derivative. In this instance, we ensure to use RSPO certified palm oil to support a future where all crops are sustainably certified. This is something we are constantly assessing and reviewing.
We value ingredients that are in synchronicity with planet Earth. Our ingredients must be sourced ethically and sustainability and they must do no harm to people, planet or animals.
Read about our no-go list here.
Alongside the extraordinary powers of antioxidants, amino acids, vitamins and minerals, every product is infused with thoughtfully chosen natural extracts and energising ingredients that boost the skin’s natural defence mechanisms and promote skin renewal.
Every single ingredient has been chosen with meticulous attention to both functionality and ethics. From our earliest days we have sought out 100 percent cruelty-free, vegan, and people and planet-friendly components.
The core products in our range are water-free. We do this to avoid the unnecessary consumption of this precious resource as well as preventing water from being trapped in packaging.
We seek suppliers who share our values for sustainability. While it’s impossible for all companies to hit the mark on every score every day, we seek out those who are making a conscious effort to contribute the best they can to a cleaner environment.
We not only refuse to test our products on animals, we also choose ingredients that are strictly not tested on animals and we don’t use animal products anywhere in our range.
In our opinion, there is no need for the use of animal products in cosmetics.
Mica is the beautiful shimmering mineral that gives Aleph products glow and colour pigment. There is a substantial child-labour problem in the mica mining industry, however we ensure the mica we source is child-labour free.
Palm oil sourcing has extensive issues as well. Widely used in the cosmetic and food industry, when produced incorrectly it causes massive destruction to the environment and the habitats of both animals and indigenous peoples. We consciously choose to limit the use of palm oil in all Aleph products.
Alternatives exist but palm oil offers a much bigger yield than other oil-producing plants, in effect making palm oil the more ‘sustainable’ choice.
For the desired function of colour cosmetics, there are some necessary raw materials only available as a palm oil derivative. In this instance, we ensure to use RSPO certified palm oil to support a future where all crops are sustainably certified. This is something we are constantly assessing and reviewing.
Vegan
Cruelty free
No GMO
No toxins
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Use our Shade Matcher to quickly find the most complimentary shades for your unique complexion, or connect with one of our makeup artists for a personal colour consult.
See your recommendations on the next page.
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A natural gum extracted from the Acacia Tree.
A soft plant butter obtained from the Karite tree (Butyrospermum parkii)
Melts at body temperature.
Softens and smooths the skin.
Prevents moisture loss.
Shea almonds from the Karite tree (Butyrospermum parkii)
Made from the seed of the camellia japonica plant (also called Tsubaki ) and a long-time essential ingredient in both Japanese and Chinese medicine traditions, camellia japonica seed oil has a great ability to boost collagen synthesis, thus improving the skin’s elasticity.
Known as a natural anti-inflammatory and a great protector of the skin barrier, camellia japonica seed oil reduces the transepidermal water loss, resulting in a decrease in wrinkle formation and fine line appearance.
Skin soothing, moisturising and anti-inflammatory properties.
Helps promote collagen synthesis, retain skin elasticity, reduce the appearance of wrinkles and fine lines.
Camelia Japonica Seed
A medium chain triglyceride derived from coconut oil offering protection to the lipid barrier of the skin to guard against loss of hydration.
Pigment dispersion
Moisturiser
Coconut
Natural replacement for silicones. This creates a barrier to the skin with superior moisturising qualities. Made from renewable, sustainable ingredients using green chemistry.
Moisturising, holding the pigment in place
RSPO certified palm/palm kernel oil and coconut oil.
Castor Bean Oil.
A fine and light oil, carthamus tinctorius (or commonly known as safflower) seed oil, is a natural skin conditioner and lubricant. Rich in linoleic acid and highly moisturising, it is easily absorbed and supports your skin’s natural barrier function. The result is a soft, smooth skin texture.
Known for acne fighting properties
Moisturising
Safflower
A fine oil absorbing powder from the European Beech tree.
Oil Absorbing, blurring effect
Fagus Sylvatica(European Beech)cellulose.
A natural emollient made of 100% sustainably-sourced coconut oil fatty acids, coconut alkanes help to lock in moisture into your skin while nourishing it. An effective alternative to silicon, this also aids with pigment dispersion without forming a sticky, greasy film on the surface of the skin.
Fast absorbing and light
Offers a soft silky skin feel
Coconut
This light and non-oily skin conditioning ingredient is a natural emollient alternative to mineral oil and silicone. A natural blend of sustainably-sourced, non-drying coconut alcohol, naturally-derived capric acid and caprylic acid, it is quickly absorbed into the skin, leaving a velvet-smooth, non-tacky skin texture ready for immediate make-up application.
Used as a non-greasy, non-tacky, biodegradable alternative to silicone, ethyl macadamiate is an ester made by blending fatty acids of macadamia oil with ethyl alcohol.
It is naturally nourishing yet because it offers better spreadability than its synthetic counterparts, it doesn’t feel sticky on your skin. This natural emollient offers greater protection and increases hydration and skin radiance.
It also offers better pigment dispersion so make-up application is more efficient.
Skin Radiance
Skin Hydration
Silky Feel
Macadamia integrifolia
Due to the rugged and arid climactic conditions of it's native Mexico, this plant produces wax to protect itself from water loss.
Water repellant
Lustre
Film Former
Candelilla plant
A moisturising and emulsifying emollient used for it's antimicrobial properties.
Antimicrobial
Coconut and/or RSPO certified Palm oil
A plant cell complex derived from the Blue Bird Hibiscus plant, this anti-oxidant stimulates the skin metabolism, slows down the natural oxidation process and reduces the production of free radicals. The result is a visible decrease in wrinkle size and depth, as well as an improved skin tone.
High in antioxidants to repair skin damage and help even skin tone.
Slows down general cell oxidation.
Reduces excessive production of free radicals.
Blue Hibiscus
Sunflower seed oil and made of triglycerides of linoleic acid and oleic acid, it helps to restore the skin’s natural barrier’s protection, resulting in greater hydration and a visibly improved skin texture. Also rich in Vitamin E, this powerful anti-oxidant with known anti-inflammatory properties, repairs, strengthens and soothe the skin
Rich in Vitamin E
Sunflower
A mineral used to add colour to cosmetics either on their own or by coating a mica substrate.
Colour Pigment
Iron Oxide
A natural ester derived from moisturising jojoba oil, this non-greasy emollient improves the staying power and stability of pigments on your skin while nourishing and protecting your skin with antioxidants and Vitamin E and B. The natural high oxidative stability of jojoba oil allows a longer efficacy of the formula.
Improve barrier function
Enhance oxidative stability of the product
Moisturising
Simmondsia chinensis (Jojoba seeds)
A compound of the mineral magnesium and stearic acid for enhanced slip and adhesion.
Adhesion to the skin
Oil absorbing
RSPO certified Palm oil and minerals derived from the sea.
A natural alpha-hydroxy acid, thus a great skin brightening and smoothing ingredient, malic acid is found in fruits like apple and pear. Milder than its synthetic counterparts, it offers a gentle exfoliation process and boosts ceramide production. The result is tighter pores, a decreased pigmentation and a reduction of visible lines.
A silicate mineral which is coated with various other minerals including iron oxides to create various effects from pearlescent to matte textures. Aleph chooses to only work with suppliers committed to using ethically sourced Mica.
Offers colour, texture and dimension to makeup.
Muscovite
Ultra fine powder derived from wood used to create a soft focus blurred effect.
Smoothing effect
Blurring effect
Wood pulp
Sustainably harvested and naturally processed from the fruits of the Myrica Pubescens tree. Found in Colombia
Hair conditioning properties
Berries of Myrica Pubescens tree
A long chain fatty acid used for pigment dispersion and moisturisation.
Pigement Dispersion
Moisturisation
Coconut and Palm oil (RSPO Certified)
Unique to New Zealand, Totarol is sustainably sourced from the heartwood of recycled Totara trees. With antioxidant properties seven times more effective than Vitamin E, Totarol also has antibacterial properties effective at fighting acne
causing bacteria.
Antibacterial
Soothing, Calming
Antioxidant properties
Reclaimed Totara wood
Part of a patented combination of ingredients set to guard the skin against the damaging effects of urban pollutants and blue light.
In combination with other ingredients:
Guards against blue light and urban pollutants
Rice
Traditionally used in Chinese medicine and the Ayurvedic tradition of India, this natural antimicrobial acts as strong antioxidant and free radical scavenger and helps to protect
the elasticity of the skin.
Preservative booster
Helps to protect elasticity of the skin
Red Raspberries
A thick plant oil high with a low molecular weight to penetrate the skin easily for added skin softening.
A skin soothing and softening
Castor Bean Plant
Extracted from the highly fragrant wood of the Santalum Album tree and considered one of the most sacred oils, Sandalwood has been used since ancient times in religious ceremonies, for cosmetic and perfume.
Sandalwood oil helps balance and soothe the skin as well as aiding in toning and firming the skin.
Santalum Album Tree
One of the earths most abundant minerals, in cosmetics used as a powder providing high oil absorption.
Oil Absorption
Mattifying
Silky skin feel
Silica
Derived from the fatty acids from the milk thistle plant, silybum marianum ethyl ester is a sustainably-produced dry oil rich in Omega 6 fatty acids. It protects the natural skin barrier function and helps to soften the skin.
Strengthens skin barrier and helps retain optimum moisture levels.
Creates a silky feel and holds pigment to the skin.
Milk Thistle
An organic cold pressed oil extracted from the seeds of the Jojoba shrub. Technically not an oil but a wax, Jojoba has a very similar molecular profile to human sebum.
Penetrates deep into the skin to help balance sebum production.
Simmondsia chinensis (Jojoba Seeds)
Derived from the Australian superfood Kakadu plum, the richest source of Vitamin C known, terminalia ferdinandiana seed oil is a powerful anti-oxidant and collagen synthesis booster. It naturally regenerates your skin and helps your skin to fight free radicals, slowing the appearance of skin ageing, soothes and brightens, resulting in a more even skin tone and a smoother texture.
Antioxidant
Emollient
Humectant
Skin protecting
Kakadu Plum Seed Oil
Creates a hydrating barrier to the skin preventing water loss while nourishing the skin. Cocoa butter also smells heavenly!
High in antioxidants, hydrating and nourishing to the skin and provides a luxurious skin feel.
Cocoa Butter is obtained from the fruit of the Cacao tree (Theobroma Cacao)
A naturally occurring white mineral used in cosmetics to provide opacity, brightness and pigment.
Colour Pigment
Ability to refract light
Titanium Dioxide
Vitamin E used as an antioxidant
Antioxidant properties to prevent oxidation of lipids
Sunflower Oil
A palm-free alternative medium chain triglyceride derived from castor bean and coconut, Tripheptanoin is a non-sticky and non-greasy natural emollient.
A formula enhancer, it helps other ingredients to penetrate the different layers of the skin faster and feels light on the skin.
Nourishing to the skin while assisting pigment dispersion
Coconut and Castor Oils
Coenzyme Q 10 is a potent antioxidant used by the mitochondria of the cell to help produce energy and function optimally.
Neutralises free radicals
Reduce the appearance of fine lines and wrinkles
Microbial fermentation
A solidified version of olive oil
A sugar alcohol used as a humectant
This superfood grown in New Zealand contains a host of benefits for the skin including antioxidants like Vitamin E, as well as high concentration of omega 3s to maintain moisture.
Grown in New Zealand and up cycled from the food industry, Kiwifruit seeds are cold pressed to extract a 100% natural oil with an extremely high concentration of Alpha Linolenic Acid.
Moisturising, Antioxidant
Kiwi Fruit
Also known as Arctic Winged Kelp. This brown algae is made up of a network of elastic fibres helping it survive in extremely strong tidal pressure waters.
Reduce the appearance of fine lines and wrinkles.
Firming and toning.
Helping reduce the accelerated aging protein Progerin in aging cells.
Arctic Winged Kelp
Sourced through a group of cooperatives of Argan production with the intention of providing employment to women in rural areas. This extract from the Argan Fruit Pulp has been produced to help plump and redensify the skin over the long term.This ingredient is organic, Cosmos and Ecocert approved.
To boost type 1 Collagen production
Fights against "adipocytes ageing"
Argan Fruit Pulp
A combination of Biotin and Tripeptide-1 this string of amino acids helps delay hair follicle senescence, facilitate hair fixation in dermal hair follicles to prevent hair loss helping lashes grow stronger and longer.
Improves eyelash length and strength
Synthesised from Amino Acids
A component used in the coating of a substrate to achieve the desired effect of certain colour pigments.
Commercially known as Annatto, the Bixa Orellana plant has been used since Mayan times for it's culinary and many healing properties. In this instance, the seeds are cultivated, sundried and ground to release a potent extract that delivers matifying and pore refining properties.
Decrease sebacious gland activity
Decrease pore size
Maintain Skin Hydration
Mattify the skin
Bix Orellana Plant
A glass type material used as a substrate coated with Iron Oxides, Titanium Dioxide or Silica to create colour and sparkle.
Reflective and Pearlescent and irridescent.
Mineral - Silica
A mineral used to absorb oil.
A glass type material used as a substrate coated with Iron Oxides, Titanium Dioxide or Silica to create colour and sparkle.
Reflective
Pearlescent
Irridescent
Mineral - Silica
Wax which exudes from the leaves of the Brazilian Palm tree.
Film Former
Water repellant
Brazilian palm tree known as ‘Copernica Cerifera’, also referred to as the "Tree of Life".
A component used in the coating of a substrate to achieve the desired effect of certain colour pigments.
Part of a patented combination of ingredients set to guard the skin against the damaging effects of urban pollutants and blue light.
In combination with other ingredients:
Guards against blue light and urban pollutants
Organic Soy Bean
A Clay mineral used to deliver a silky skin finish.
Silky, Velvety texture.
Mineral/Nature Identical
A component used in the coating of a substrate to achieve the desired effect of certain colour pigments.
Enhances keratin production while conditioning the lashes, preventing break off allowing for longer, stronger lashes.
Conditioning and Strengthening
Synthesised from Amino Acids
Upcycled and sustainable, Rice Bran Wax is extracted from the bran layer that has been removed to create white rice.
Adds structure to the formulation.
Water repellant.
Rice
Part of a patented combination of ingredients set to guard the skin against the damaging effects of urban pollutants and blue light.
In combination with other ingredients:
Guards against blue light and urban pollutants
Rice
Part of a patented combination of ingredients set to guard the skin against the damaging effects of urban pollutants and blue light.
In combination with other ingredients:
Guards against blue light and urban pollutants
Glycerin and Stearic acid (Palm Free)
The high quantities of oleic acid found in this oil give it exceptional skin softening properties. Traditionally Sweet almond oil has been known to assist in the healing of skin conditions such as psoriasis and eczema.
Regenerating, soothing, and moisturising properties
Almond
Synthetic Vegan Red colour
Synthetic Red Pigment
A synthetic red pigment
Sodium sulfate a simple inorganic salt and not to be confused with surfactant sulfates such as SLS commonly found in personal care items. Sodium sulfate is used in one of our ingredients to aid with the drying of the resin mix and not a surfactant. This appears at less than 0.001% in the final product.
Shea almonds from the Karite tree (Butyrospermum parkii)
From a natural and renewable source, this olive derived emollient mimics a lipid found in the skin offering additional nourishment and moisture.
A component used in the coating of a substrate to achieve the desired effect of certain colour pigments.
Plant derived sugar
A lipid composed of glycerin and hydroxystearic acid.
Helps colour payoff.
Castor Oil
Purified water
To allow for evaporation in order to set the product. Or sometimes found in very small amounts as part of an ingredient system.
Water
The high quantities of oleic acid found in this oil give it exceptional skin softening properties. Traditionally Sweet almond oil has been known to assist in the healing of skin conditions such as psoriasis and eczema.
Regenerating, soothing, and moisturising properties.
Almonds
An light, skin conditioning emollient.
Forms part of the active ingredient system
Coconut and/or RSPO Certified palm oil
An emulsifier derived from 100% natural and renewable feedstock.
Emulsifier
Coconut and/or Palm oil (RSPO), Castor oil
A natural surfactant
The high quantities of oleic acid found in this oil give it exceptional skin softening properties. Traditionally Sweet almond oil has been known to assist in the healing of skin conditions such as psoriasis and eczema.
Regenerating, soothing, and moisturising properties
Almonds
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