Face

Serum / Primer

15 mL / .5 fl oz

Nourish. Prime. Glow. The multitasking skincare-meets-makeup hero your skin deserves. Formulated with potent bioactives known to boost cellular metabolism, support elasticity, and protect the skin barrier, this concentrated serum delivers lasting hydration while creating the perfect base for makeup.

Rated 4.9 out of 5
Based on 776 reviews

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Benefits

Supports the skin barrier and guards against Trans Epidermal Water Loss

Enhances skin resilience and elasticity

Preps skin for seamless, long-lasting makeup

Lightweight, non-greasy and fast absorbing

Suitable for all skin types. Even oily or sensitive skin

Vegan, fragrance-free, silicone-free & microplastic-free

Ingredients

Hero Ingredients

  • Silybum Marianum (Milk Thistle) Extract

    Derived from the fatty acids from the milk thistle plant, silybum marianum ethyl ester is a sustainably-produced dry oil rich in Omega 6 fatty acids. It protects the natural skin barrier function and helps to soften the skin.

  • Hibiscus Syriacus Callus Extract

    A plant cell complex derived from the Blue Bird Hibiscus plant, this anti-oxidant stimulates the skin metabolism, slows down the natural oxidation process and reduces the production of free radicals. The result is a visible decrease in wrinkle size and depth, as well as an improved skin tone.

  • Jojoba Esters

    A natural ester derived from moisturising jojoba oil, this non-greasy emollient improves the staying power and stability of pigments on your skin while nourishing and protecting your skin with antioxidants and Vitamin E and B. The natural high oxidative stability of jojoba oil allows a longer efficacy of the formula.

Full List

Ethyl Macadamiate, Coconut Alkane, Heptyl Undecylenate, Silybum Marianum Ethyl Ester, Triheptanoin, Camellia Japonica (Camellia) Seed Oil, Jojoba Esters, Terminalia Ferdinandiana (Kakadu Plum) Seed Oil, Carthamus Tinctorius (Safflower) Seed Oil, Coco-Caprylate/Caprate, Helianthus Annuus (Sunflower) Seed Oil, Tocopherol, Hibiscus Syriacus Callus Extract, Santalum Album (Sandalwood) Oil

Pro Tips

Protective and Nourishing Serum

Use as part of your skincare routine by applying 2-3 drops to the palms of the hands and pressing into the face.

Makeup Primer

Apply as above prior to Concealer/Foundation. To avoid eye makeup creasing, avoid the eye area.

Tinted Serum

Mix 1-3 drops with Concealer/Foundation to create light and nourishing veil of coverage.

Pair With

 
3.0
Concealer / Foundation

£26

 
The One
Reset / Restore Moisture Cream

£51

Silybum Marianum (Milk Thistle) Extract

Silybum Marianum (Milk Thistle) Extract

Derived from the fatty acids from the milk thistle plant, silybum marianum ethyl ester is a sustainably-produced dry oil rich in Omega 6 fatty acids. It protects the natural skin barrier function and helps to soften the skin.

Key Benefits:
Strengthens skin barrier and helps retain optimum moisture levels.
Creates a silky feel and holds pigment to the skin.
Derived From:

Milk Thistle

Hibiscus Syriacus Callus Extract

Hibiscus Syriacus Callus Extract

A plant cell complex derived from the Blue Bird Hibiscus plant, this anti-oxidant stimulates the skin metabolism, slows down the natural oxidation process and reduces the production of free radicals. The result is a visible decrease in wrinkle size and depth, as well as an improved skin tone.

Key Benefits:
High in antioxidants to repair skin damage and help even skin tone.
Slows down general cell oxidation.
Reduces excessive production of free radicals.
Derived From:

Blue Hibiscus

Jojoba Esters

Jojoba Esters

A natural ester derived from moisturising jojoba oil, this non-greasy emollient improves the staying power and stability of pigments on your skin while nourishing and protecting your skin with antioxidants and Vitamin E and B. The natural high oxidative stability of jojoba oil allows a longer efficacy of the formula.

Key Benefits:
Improve barrier function
Enhance oxidative stability of the product
Moisturising
Derived From:

Simmondsia chinensis (Jojoba seeds)

Serum / Primer

Serum / Primer

How to use

Ultra-nourishing coverage adjuster

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Nourishing

Serum/

Primer

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Primer

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Aleph Serum/Primer

Delivers potent active ingredients to support skin health.

Powerful ingredients in Serum/Primer

Aleph Serum/Primer

Lasting Hydration

Packed with naturally nourishing ingredients, Aleph Serum/Primer is designed to effectively promote skin elasticity and protect the skin barrier against moisture loss for healthier, rejuvenated skin.

Aleph model wearing Concealer/Foundation 1.75

Proactive ageing

Highly effective ingredients come together to actively reduce the appearance of wrinkles and fine lines.

Aleph Serum/Primer & Concealer/Foundation

Suitable for all skin types

The non-sticky, non-greasy feel of this intensive and nourishing product can help balance all skin types. Even oily skin.

Aleph Radiance Sun
Aleph Concealer/Foundation 2.0
Aleph Sangha pot with lid

Flicker

Radiance Balm: Sun

Flicker

Concealer / Foundation 2.0

Flicker

Cheek / Lip Tint: Sangha

Pair with

Flicker

Radiance Balm: Sun

£24.00

Flicker

Concealer / Foundation 2.0

£26.00

Flicker

Cheek / Lip Tint: Sangha

£25.00

Write a Review
average rating 4.9 out of 5
Based on 776 reviews
  • 5 Stars
    718 Reviews
  • 4 Stars
    39 Reviews
  • 3 Stars
    10 Reviews
  • 2 Stars
    5 Reviews
  • 1 Star
    4 Reviews
98% of reviewers would recommend this product to a friend
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776 Reviews
Reviewed by Mary L. P., from New Zealand
Verified Reviewer
I recommend this product
Age Range
45 - 54
Skin Type
Oily
Rated 5 out of 5
Review posted

Most favourite product

Serum has been my single favourite skincare product for decades so the fact that Aleph’s offering gets my vote says something: believe me, when a thing is your favourite it’s gotta be a good version :D

I love the way it’s simply delicious when applied straight up onto my face but also the fact that it works better than alright when added to foundation (or pretty much anything) to change up a consistency. Somedays I kinda want to do both.

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Aleph Beauty

What a lovely compliment, Mary! So chuffed that Serum/Primer has become a favourite, and love seeing all the ways you're using it! 💛

Reviewed by Anna B., from New Zealand
Verified Buyer
I recommend this product
Age Range
25 - 34
Skin Type
Combination
Rated 5 out of 5
Review posted

Great Skincare

I have started using this at night time after moisturising and it immediately absorbs without being greasy, and I can feel a difference in my skin texture. Previously it was slightly dry but after this serum my skin is feeling much smoother and nourished in the morning.

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Reviewed by Shannon S., from New Zealand
Verified Buyer
I recommend this product
Age Range
45 - 54
Skin Type
Combination
Rated 5 out of 5
Review posted

Serum / Primer

So light and works really well for a light foundation coverage.

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Reviewed by Marianne P., from New Zealand
Verified Buyer
I recommend this product
Skin Type
Combination
Rated 5 out of 5
Review posted

Primer

Simply marvellous, I use it day and night

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Reviewed by Karen E., from Australia
Verified Buyer
I recommend this product
Age Range
55 - 64
Skin Type
Balanced
Rated 5 out of 5
Review posted

Excellent Serum / Primer

This product has completely changed my makeup experience. I’m 59 and not big on wearing lots of products but now l can’t do without aleph.

I use it as a primer, leaves my skin feeling silky, a little bit goes a long way.

I also add a drop into aleph concealer for easier application while l practice.

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