BACK
BACK
Back
As we step into a new year, now is a great time to thoughtfully examine and reimagine our beauty routines with intention, purpose, and a commitment to both personal and planetary wellness.
Conscious beauty isn't just a trend—it's a mindful approach to self-care that nourishes your skin, supports your health, and respects our environment. This commitment to mindful beauty is at the very foundation of Aleph. Below are four of the resolutions our team is making for 2025:
1. Choose Skincare-Powered Makeup for Beauty with Benefits: Makeup that simply covers is so last year. Advancements in modern clean beauty chemistry have led to a surge in cosmetics that offer skincare benefits in addition to coverage. This year, we’re choosing products that work overtime. Look for foundations infused with antioxidants for improving skin health, SPF with hyaluronic acid and peptides to blur, smooth, and hydrate, and mascara that not only lifts and lengthens but also strengthens and improves lashes like a serum. In 2025 and beyond, your makeup should be as much a part of your skincare routine as your moisturizer.
2. Do More with Less: Favor Multitasking Beauty Essentials With makeup that behaves like skincare, you can also simplify your routine with products that serve multiple purposes. A single thoughtfully formulated moisturizer can stand in for both day and night creams. One highly pigmented pot of color that can be used as a lip color, bronzer, and as a neutral-hued mixer with other colors reduces packaging and offers versatility. By choosing multi-functional products, you're not just streamlining your beauty bag—you're making a conscious choice to reduce waste.
3. Embrace Quality Over Quantity: This year, instead of filling your vanity with countless products, invest in a few high-quality, clean beauty essentials that truly work for your skin. Research ingredients, understand your skin's needs, and start to build a curated collection that you can feel great about.
4. Personalize Your Palette for Custom Beauty: Fall in love with your unique beauty by experimenting with Makeup Alchemy: mix foundations to find your perfect shade and level of coverage, layer blushes for a personalized flush, and combine tints to create a lip color that gives you a little rush of dopamine when you catch your reflection. Experiment with multi-use products that adapt to your skin tone and personal style. After all, beauty is about celebrating individuality, not conforming to someone else’s idea of one-size-fits-all standards.
In a world where we have the power to create change with our choices, let your beauty routine be a reflection of your values: conscious, creative, compassionate, and committed to wellbeing for yourself and the planet.
Shop Wildly Clean Beauty HERE
