Aleph Blog

Multi-use natural beauty products are a surefire way to preserve the planet and nurture your wallet. You’ll reduce waste, trim down your shopping list and shave minutes off your morning beauty routine. Because in an increasingly busy world, who doesn't want to save a few minutes where possible.

On September 17th, over 21 million people around the world will be part of the largest civic action event of the year. World Clean Up Day encourages people from all environments, backgrounds, and nationalities to get outside and help tackle the global waste crisis.

Today’s beauty market is filled with choices – with thousands of different products, brands and promises. At Aleph, our focus is simple: makeup that actively works to improve your skin, designed to protect the planet. To learn more about how we design Aleph products,read more about the ingredients that fuel our formulas.

Change is inevitable. Changes to the skin as we age are inevitable. Skin damage needn’t be inevitable, however. By understanding what we can control, we can support skin as it changes throughout the different stages of life. We spoke to our resident skin specialist, Maria, to explain some of the causes behind skin ageing and how we can draw more goodness into our largest organ.

There's a reason we all love a smokey eye. It's equal parts cool, edgy, glam, and classic all at the same time. But if your efforts always end up in panda eyes and frustration, help is on hand. Emma shows you how to work with Gel Liner Onyx and build on it with Hybrid Eye Pigment Echo to create the two smokey eye looks.

Makeup shouldn’t get in the way of healthy, happy skin. In fact, we think it plays a huge role in achieving better skin in the long term.

Aleph products are designed to achieve results beyond each single application. Skincare-infused makeup means gorgeous skin today – and healthier skin tomorrow. 

Check out our newest article to discover our strategy for crafting healthier makeup.

Emma outlines how to work with your eye shape when using any type of liner and what each effect can give you. First: understand your eye shape. In this article we outline how to best apply a liner to accentuate and adjust your eye shape and give the appearance of fuller, thicker lashes.

Your skin needs both oil and water to stay hydrated and healthy. When your environment shifts, your body does too, and it might need a moisturising push to stay nourished in winter. Here are our top three tips for keeping your skin happy and glowing all winter long.

Aleph Beauty is about doing more with less. Concealer/Foundation delivers; multi-functional and super-versatile. This week, the Aleph team showcases their favourite ways to wear Concealer/Foundation.

In an interview with New Zealand Trade & Enterprise, Aleph founder Emma Peters talks about closing the loop, take-back schemes and the Aleph's mission to design the plastic out of packaging. Why is ‘closing the loop’ important?