Face

Serum / Primer

15 mL / .5 fl oz

The highly effective multi-tasking hero your skin deserves. Designed with ingredients known to boost the skin's metabolism and decrease the appearance of fine lines and wrinkles to nourish, protect and prime the skin all at once.

Rated 4.9 out of 5
Based on 552 reviews

or make 4 interest-free payments of $18 NZD fortnightly with more info

Serum / Primer

Aleph Serum/Primer is a highly concentrated formula that delivers potent active ingredients to support skin health.


Lasting Hydration

Packed with naturally nourishing ingredients, Aleph Serum/Primer is designed to effectively promote skin elasticity and protect the skin barrier against moisture loss for healthier, rejuvenated skin.

Proactive Ageing

Highly effective ingredients come together to actively reduce the appearance of wrinkles and fine lines.

Suitable for all Skin Types

The non-sticky, non-greasy feel of this intensive and nourishing product can help balance all skin types – even oily skin.

Pro Tips


Protective and Nourishing Serum

Use as part of your skincare routine by applying 2-3 drops to the palms of the hands and pressing into the face.

Makeup Primer

Apply as above prior to Concealer/Foundation. To avoid eye makeup creasing, avoid the eye area Serum/Primer.

Tinted Serum

Mix 1-3 drops with Concealer/Foundation to create light and nourishing veil of coverage.
Ethical Ingredients

Ingredients must be sourced ethically and sustainably and they must do no harm to people, planet or animals.

  • Vegan
  • Cruelty free
  • No GMO
  • No toxins

Hero Ingredients

Milk Thistle

Strengthens skin barrier and helps retain optimum moisture levels

Hibiscus Syriacus Callus Extract

High in antioxidants to repair skin damage and help even skin tone

Jojoba Esters

Improves barrier function

Aleph Radiance Balm Sun
Aleph Concealer/Foundation 2.0
Aleph Lip/ Cheek Tint Sangha

Flicker

Radiance Balm: Sun

Flicker

Concealer / Foundation 2.0

Flicker

Cheek / Lip Tint: Sangha

Pair with

Packaging

We are easily as passionate and rigorous with our packaging as we are with what we put in it.

Most of it is made from reusable, recyclable glass and our lids from equally recyclable aluminium. When we occasionally need to use plastic we ensure it’s in a recyclable form.

Made from FSC Certified paper, Aleph boxes are home compostable as are our postage and packaging materials. Even our wee stickers on the base of the jars can head back to the earth once you’re done with them.

Re Aleph

image

Re Aleph is our sustainability initiative focused on circling used glass jars back into our packaging stream.

LEARN ABOUT OUR CIRCULAR INITIATIVE
average rating 4.9 out of 5
Based on 552 reviews
  • 5 Stars
    510 Reviews
  • 4 Stars
    29 Reviews
  • 3 Stars
    7 Reviews
  • 2 Stars
    3 Reviews
  • 1 Star
    3 Reviews
98% of reviewers would recommend this product to a friend
Customer photos and videos
552 Reviews
Reviewed by Theresa W., from New Zealand
Verified Buyer
I recommend this product
Age Range
35 - 44
Skin Type
Combination
Rated 5 out of 5
Review posted

Great multipurpose

Great multipurpose product. I have been trying to minimise the amount of products I use so love that this is a serum and primer. Really helps the concealer go on smoothly as a primer. Feels nourishing enough as a serum.

Loading...
Was this helpful?
Reviewed by Amy M., from New Zealand
Verified Buyer
I recommend this product
Age Range
45 - 54
Skin Type
Combination
Rated 5 out of 5
Review posted

A beautiful "Must Have" in your skincare routine

I'm onto my third bottle of Serum/Primer now – it's a "Must Have!" in my skincare routine. You don't need much as a little goes a long way, making it very affordable considering what an amazing and effective product it is. I use it mixed with concealer foundation for a full make-up day, or just mixed with radiance to give a nice glow. It also makes for a dreamy night cream. On the days I use the Serum/Primer my skin feels soft and looks much more hydrated. I can't recommend this stunning product enough!!

A note on the photo: I'm 45 and this photo was taken today (21 Feb 2024) without any filters. I'm wearing the Serum/Primer mixed with Radiance Sun (another must have!).

Loading...
Was this helpful?
Reviewed by Amanda S., from New Zealand
Verified Buyer
I recommend this product
Age Range
45 - 54
Skin Type
Balanced
Rated 5 out of 5
Review posted

Gorgeous

Such a gorgeous product!

Loading...
Was this helpful?
Reviewed by Shelley W., from New Zealand
Verified Buyer
I recommend this product
Age Range
25 - 34
Skin Type
Balanced
Rated 5 out of 5
Review posted

Gorgeous!

This is a game-changer when applying under the foundation. It allows the foundation to glide on and go further while giving a lovely dewy look and feel.

Loading...
Was this helpful?
Reviewed by Leigh S., from New Zealand
Verified Buyer
I recommend this product
Age Range
45 - 54
Skin Type
Combination
Rated 5 out of 5
Review posted

Beautiful, Natural, Hydrating Serum

I love this Aleph serum!

I only use a few drops each time because I like to make it last but have been using it for a few years now. I apply after cleaning my face before bed, before then applying Aleph's The One Reset and Moisture Cream over the top as part of my evening routine. I have also noticed the beautiful natural ingredients have helped lighten/diminish some of the sunspots I was starting to see on my (ageing) skin.

If I do need to wear foundation, I pop 1 drop into it and use my Aleph Mixing Tool to blend. It lightens the foundation and hydrates at the same time. Seriously, this is like liquid gold (so you can imagine when I dropped half a bottle down the sink once because I didn't have my contact lenses in, I nearly cried!!).

A gorgeous Serum.

Loading...
Was this helpful?