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FAQ

Foundation / Concealer

When you purchase your Aleph Foundation / Concealer colour preference, you automatically receive a sample of the colour you have selected so you can try it on your skin before opening the full product. You also are able to choose another sample on the colour spectrum (lighter or darker) to test alongside the colour you have selected.

If the colour you purchased is not right on your skin, you can send the unopened product back to us and we will send out the new colour choice at no extra charge.

Select the colour that you think best describes your skin. Our foundations are very versatile, so all you need to know is whether you’re fair, light/medium, medium/tan or medium/dark. Once you’ve added your product to cart, you’ll automatically have the same coloured sample added to your purchase and are encouraged to select a sample of another colour as well to try.

If you are still unsure, we offer a colour consult service to assist in finding the perfect shade.

Our concealer/ foundation colours are specially formulated to take on your own skins tone. Within minutes of application, you will notice the foundation adapt to blend seamlessly with your complexion. They also neutralise any excess redness.

Yes! Our expert team of makeup artists and skin specialists can help you choose your ideal colour match, and it’s simple. Just take a selfie in natural light with a clean, makeup free face and send it to colour@alephbeauty.com and along with your skin concerns and current foundation shades and one of our makeup and skincare experts will help you find the perfect colours.

When you purchase your Aleph Concealer / Foundation colour preference, you automatically receive a sample of the colour you have selected to test on your skin before opening the full product. You also choose another sample on the colour spectrum (lighter or darker) to test alongside the colour you have selected. If the colour you purchased is not right for your skin tone, you can send the unopened product back to us and we will send out the new colour choice at no extra charge.

When used every day as both a concealer and foundation, it typically lasts at least 2 months. Though we’ve had many customers report a lot longer.

It is recommended that Aleph products be used within 12 months of opening. Unopened products have a shelf life of 2 years.

Makeup should be stored in a cool dry place away from direct sunlight.

These are made with natural waxes, oils and butters that melt to the skin, so in cooler temperatures the product may feel firmer until warmed to the skin temperature.

Scrape out ⅓ of a pea sized amount onto the back of the hand and apply with Aleph Diffuser Brush from here. This avoids wastage you would find if you were to dip the brush directly into the pot.

Aleph Concealer/Foundation is very versatile and can be applied in several ways to achieve different looks. Applied with clean fingertips creates a full coverage. Applied with Aleph Diffuser Brush creates a quick and easy seamless medium coverage. And a couple of drops of Aleph Serum/Primer mixed in with Concealer/Foundation prior to application creates a dewy veil of coverage.

While it’s not mandatory to use Aleph Mixing Tool, this is the ultimate tool to keep your application hygienic and allow for minimal wastage.

CHEEK / LIP TINT

Our Cheek / Lip Tint are all formulated to sit in that "sweet spot" to suit most skin tones so that you can be confident that you choose will be the correct one. To get expert guidance, send a makeup free selfie to colour@alephbeauty.com taken in soft natural light and one of our makeup and skincare experts will help you find the perfect colours.

The best way to apply Aleph Cheek / Lip Tint is to use the fingertips to pat the product into place and then blend with a clean finger. The warmth from the fingers aids in blending the product seamlessly into the skin and over Concealer / Foundation. 

Apply lightly to the lips with a clean finger for a sheer tint, layer for more colour and use a lip brush for maximum intensity.

RADIANCE

Radiance is a little bit of makeup Alchemy, designed to give your makeup more dimension. Designed to use on the eyelid to attract more light in to the eyes, to use as a highlight on the cheeks, to mix with Cheek / Lip Tint to add pearlescence or mix with Concealer /Foundation for an extra glowy complexion.

To apply to the eyes;  with a clean finger, swirl the finger tip over the top of the product to warm it up. Slick over the eyelid close to the lash line to attract light into the eyes.

To highlight the cheekbones; warm up the product with a clean fingertip and smooth onto the tops of the cheekbones for a soft highlight.

To add glow to Concealer / Foundation; using Mixing Tool, scoop out ⅓ of a pea sized amount of Concealer/ Foundation onto the back of the hand. Then add one third of that amount of your preferred Radiance. Mix with the fingertip so that Radiance melts into Concealer / Foundation and apply to the face with Diffuser Brush. 

Radiance Moon will impart an ethereal glow and Radiance Sun will lend a warm golden glow to your foundation.

General

Our formulations are carefully created using ingredients known to be soothing and gentle to sensitive skin conditions. Every sensitivity is different and while it’s impossible to guarantee against sensitivities, we’ve had many customers coming back with positive feedback in regards to their skin conditions after using Aleph.

The entire Aleph makeup range is vegan and cruelty-free, as is the packaging and our brush. We use vegetable ink and vegan glue in our packaging. Our brush is vegan and has been made to the highest quality and designed to last a very long time. So while our brush comprises synthetic fibres that are not able to be recycled in the current system, your Aleph brush is designed to outlast animal hair brushes removing the need to continually replace your brush.

No. Aleph does not test on animals at any stage of the makeup formulation process.

No. Aleph suppliers do not test their ingredients on animals.

At Aleph we are committed to sustainability and maintaining a healthy planet. Our packaging is FSC certified, which means that it adheres to ten principles that honour treaties, workers’ rights, indigenous land rights, the social and economic wellbeing of local communities, long-term economic viability, natural ecosystems and environmental impacts, adaptive management, risk of management, and compliance to economic, environmental and social policies and objectives.

Our ink is vegetable ink. The outer box packaging is 100% compostable including the clear stickers on the box and base of the glass jar thanks to Pure Labels. Our aluminium lid is recyclable (remove inner liner prior and recycle separately). Our glass jars are reusable and we are committed to finding the most sustainable way to recycle these as soon as possible.

When we send Aleph makeup products to you, they are carefully wrapped in home compostable bags. Please peel the label off the outer packaging and dispose of it in the garbage. Compostable courier labels are in the works.

All Aleph cosmetics are formulated and manufactured in New Zealand. We have our Vegan Diffuser Brush  manufactured in Italy.

Conscious Beauty is being mindful of the products you are consuming as part of your beauty routine. This means being aware of the ingredients they use, the process in which they were formulated, the supply chain, how they were manufactured, how they are packaged and the impact they have on your body and wellbeing, animals and the planet.  

Enlightened Beauty is how we describe the ethos of Aleph. We define this as seeking knowledge, seeking to understand, making smart decisions around beauty purchases, which incorporates into a conscious lifestyle.

A conscious business considers all its stakeholders in every decision it makes. This includes suppliers, partners, employees, manufacturers, shipping and consumers. At Aleph, we adhere to conscious business best practises and seek to “do no harm” as well as contribute positively to the creation of a more empowered, happy and healthy world.

The word Aleph represents divine oneness, every thing, and the nothing in between, altogether. It’s a beautiful word that encapsulates the essence of what we are about. In creating a range of products that function beautifully and do no harm to people, planet, or animals, we strive to take consideration of the whole.

Radiance is designed to warm to the skin, not melt in warm temperatures. This allows the product to melt into the skin and last well without creating a sticky texture or sliding. This means that in cooler weather, the product requires more warmth from the skin prior to application. Using a clean finger to rub over the surface of the pot a few times will help this or for more intensity, scrape out a small amount onto the back of the hand, warm and apply from there.