Is it waterproof?

Lift/Lengthen Mascara is water resistant as opposed to waterproof. This ensures the benefits of being sweat and humidity resistant yet still easy to remove at the end of the day and gentler on sensitive eyes.

What is the best way to remove Lift/Lengthen Mascara?

Dampen a cloth with warm water and press over the eyelids for a few seconds. Then gently wipe away the mascara. This mascara can also be removed using your usual eye makeup remover.

Is it good for sensitive eyes? is it safe for contact lens wearers?

Our formula has been specifically designed to suit the sensitive eye area. We have chosen to avoid any harsh and irritating ingredients. If you have any known sensitivity we recommend doing a patch test first.

Why do I need the Fan Brush?

Aleph Fan Brush is a pro tool that can be a great addition to your tool kit to create a variety of different looks from intense to super natural. It is also great when applying mascara to lower lashes.

Is the mascara 100% natural?

Yes, Aleph Lift/Lengthen Mascara is over 99% Naturally derived. The special blend of hero peptides used to support lash health are synthesised and used at a very small percentage of the overall formula.

How do I avoid smudging?

If you are prone to smudging, try minimising the oil products that are applied to the eye area. Less is more around the eye area as the skin is very thin and less absorbent. Apply Aleph Prep/Finish Powder to the under eye and eyelid to assist with oil absorption.

How can we help you?

If you have a question, it might have already been answered on our FAQ page.

If your answer is not there, please send us a message below and we'll get back to you as soon as possible.