Eyes

Lift / Lengthen Mascara

8g / .282 oz

A consciously crafted formula designed to lift, define and add volume to the lashes on application. Over time, the unique Aleph Peptide Blend works to nourish, strengthen and lengthen lashes. 100% microplastic-free, smudge-resistant system, flake-free, natural formulation.

Rated 4.3 out of 5
Based on 545 reviews

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Lift / Lengthen Mascara

An effective system designed to resist water and oil, making it resistant to smudging, flaking and panda eyes.

Stronger and longer lashes

The unique Aleph Peptide Blend nourishes the natural lash at the follicle and strengthens brittle lashes to promote hair growth.

Free from toxic carbon

Lift/Lengthen Mascara uses a groundbreaking, specially developed coated natural pigment, allowing it to deliver intensified depth, as well as giving a luxurious silky smooth finish.

Glide-on application

The nourishing blend of plant waxes enriches and conditions the lashes.

Pro Tips

Versatile application

Apply to the lashes from root to tip using the wand provided. For a pro natural application, apply using Aleph Mascara Fan Brush. Replace cap tightly after use and store in a cool, dry place out of direct sunlight.

Remove

Use a warm cloth and hold over the eyes for a few moments to soften the mascara, then gently wipe away. Your regular face cleanser may be used.Only use as directed and if irritation occurs, discontinue use and consult a physician.

How to use

Lift, lengthen, define

Introducing Lift/Lengthen Mascara

The ins and outs of why Aleph Mascara is different to the rest.

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How to

Ethical Ingredients

Ingredients must be sourced ethically and sustainably and they must do no harm to people, planet or animals.

  • Vegan
  • Cruelty free
  • No GMO
  • No toxins

Hero Ingredients

Bayberry Fruit Wax

Hair conditioning properties

Biotinoyl Tripeptide-1

Improves eyelash length and strength

Myristoyl Pentapeptide-17

Conditioning and strengthening properties

ALL INGREDIENTS ABOUT OUR INGREDIENTS

Lift / Lengthen Mascara

Full Ingredients List

Water/Aqua, Pullulan, Glyceryl Behenate, Glyceryl Rosinate, *Copernicia Cerifera (Carnauba) Wax, Dextrin Isostearate, Oleic Acid, Propanediol, Palmitic Acid, Stearic Acid, Sorbitol, Glyceryl Stearate SE, Myrica Cerifera (Bayberry) Fruit Wax, Silica, C13-15 Alkane, Phenethylalcohol, Euphorbia Cerifera (Candelilla) Wax, Sucrose Polystearate, Heptyl Undecylenate, Raspberry Ketone, Glyceryl Caprylate, Sodium Hydroxide, Acacia Senegal Gum, Totarol, Stearoyl Glutamic Acid, Cellulose, Cetyl Palmitate, Polyhydroxystearic Acid, Trehalose, Tocopherol, Glyceryl Undecylenate, Sodium Sulfate, Helianthus Annuus (Sunflower) Seed Oil, Biotinoyl Tripeptide-1, Myristoyl Pentapeptide-17, Iron Oxide (CI 77499).

*Organic

All Ingredients

  • Vegan
  • Cruelty free
  • No GMO
  • No toxins
Aleph Mascara Fan Brush

Flicker

Mascara Fan Brush

Pair with

Flicker

Mascara Fan Brush

$43

Packaging

We are easily as passionate and rigorous with our packaging as we are with what we put in it.

Most of it is made from reusable, recyclable glass and our lids from equally recyclable aluminium. When we occasionally need to use plastic we ensure it’s in a recyclable form.

Made from FSC Certified paper, Aleph boxes are home compostable as are our postage and packaging materials. Even our wee stickers on the base of the jars can head back to the earth once you’re done with them.

Re Aleph

image

Re Aleph is our sustainability initiative focused on circling used glass jars back into our packaging stream.

LEARN ABOUT OUR CIRCULAR INITIATIVE
Write a Review
average rating 4.3 out of 5
Based on 545 reviews
  • 5 Stars
    364 Reviews
  • 4 Stars
    60 Reviews
  • 3 Stars
    55 Reviews
  • 2 Stars
    43 Reviews
  • 1 Star
    23 Reviews
78% of reviewers would recommend this product to a friend
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545 Reviews
Reviewed by Chi, from Singapore
Verified Buyer
I don't recommend this product
Age Range
45 - 54
Skin Type
Combination
Rated 1 out of 5
Review posted

Not fragrance free

I really wanted to love this mascara based on all the great reviews it had. However it didn't quite meet my expectations. The life and lengthen part of it was minimal. More importantly, it was heavily scented which was a surprise given that I couldn't see any obvious items in the ingredients list that indicated it included a fragrance. I'm highly sensitive to fragrances and perfumes and the smell lingers whenever I am wearing it. This really needs to be made clearer in the product description and the Q&A section that this product is fragranced so consumer who are sensitive to fragrances are made aware of that. Also, the brand is touted as "Fragrance Free Beauty" so I was surprised that the mascara was the exception. I love Aleph but unfortunately, the mascara missed the mark for me.

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Aleph Beauty

Hi Chi,
Thank you for reaching out to us. We’re happy to share that our products are formulated without any added fragrance. However, you’re absolutely correct that some of the botanical ingredients we use can have a natural scent. The smell is a naturally occurring rose scent coming from one of our natural preservatives. It is not a synthetic fragrance.

To help with any specific concerns, we ensure the ingredients for all of our products are listed transparently on their respective product pages. This allows anyone with allergies or sensitivities to review exactly what’s inside.

Our customer service team will be in touch with you directly to discuss your concerns further and provide any additional support you may need. 😊

Reviewed by Jen, from New Zealand
Verified Buyer
I recommend this product
Age Range
45 - 54
Skin Type
Combination
Rated 5 out of 5
Review posted

Definitely improving my lashes

This product firstly smells great! and I have noticed that over time (2-3 weeks so far) it has definitely improved the length and texture of my lashes, definitely recommend.

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Reviewed by Debbie C., from New Zealand
Verified Buyer
I recommend this product
Age Range
65+
Skin Type
Combination
Rated 5 out of 5
Review posted

FABULOUS MASCARA

The liquid in the beautiful glass container is intense and soft. Best mascara ever.

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Reviewed by Holly B., from New Zealand
Verified Buyer
I recommend this product
Age Range
35 - 44
Skin Type
Oily
Rated 5 out of 5
Review posted

Lift/Lengthen Mascara

I love the Aleph mascara - it lifts and lengthens my lashes to enhance their natural beauty without looking over the top.

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Reviewed by Lynne B., from New Zealand
Verified Buyer
I recommend this product
Age Range
65+
Skin Type
Balanced
Rated 5 out of 5
Review posted

Mascara

Great love it

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