New formulation upgrade for 2025
Eyes

Lift / Lengthen Mascara

9g / .317 oz

Lash serum-infused, high-performance clean mascara. Define, lift and lengthen instantly while nourishing lashes for lasting strength and visible length over time. Powered by bioactives, peptides and plant waxes in a flake-free, 100% microplastic-free formula. Ophthalmologist tested and safe for daily wear.

Rated 4.3 out of 5
Based on 604 reviews

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Benefits

Skincare for Your Lashes

Infused with lash-loving peptides like Biotinoyl Tripeptide-1 and Myristoyl Pentapeptide-17, this mascara actively works to strengthen lash follicles, reduce hair fall, and encourage longer, fuller lashes over time.

Conscious Clean Formula

100% microplastic- and silicone-free, toxic carbon-free, prostaglandin-free, and packaged sustainably, this mascara ticks all the boxes for clean, kind, and effective beauty.

Makeup Meets Treatment

Think of it as a serum and mascara in one. You get the immediate lift, colour, and definition you want, plus long-term lash health from a botanical-rich base.

Ingredients

Hero Ingredients

  • Akosky Azuki

    A clinically proven botanical extract derived from organic mung bean and red clover sprouts, shown to boost eyelash length and density in just 28 days.

  • Biotinoyl Tripeptide-1

    A combination of Biotin and Tripeptide-1 this string of amino acids helps delay hair follicle senescence, facilitate hair fixation in dermal hair follicles to prevent hair loss helping lashes grow stronger and longer.

  • Myristoyl Pentapeptide-17

    Enhances keratin production while conditioning the lashes, preventing break off allowing for longer, stronger lashes.

  • Myrica Cerifera (Bayberry) Fruit Wax

    Sustainably harvested and naturally processed from the fruits of the Myrica Pubescens tree. Found in Colombia

Full List

Water (Aqua), Pullulan, Glyceryl Behenate, Hydrogenated Castor Oil/Sebacic Acid Copolymer, *Copernicia Cerifera (Carnauba) Wax, Dextrin Isostearate, Oleic Acid, Stearic Acid, Propanediol, Palmitic Acid, Glyceryl Stearate SE, Silica, Capryloyl Glycerin/Sebacic Acid Copolymer, Myrica Cerifera (Bayberry) Fruit Wax, C13-15 Alkane, Sorbitol, Phenethyl Alcohol, Glycerin, Euphorbia Cerifera (Candelilla) Wax, Cetearyl Olivate, Heptyl Undecylenate, Raspberry Ketone, Glyceryl Caprylate, Sorbitan Olivate, Sodium Hydroxide, Stearoyl Glutamic Acid, Acacia Senegal Gum, *Totarol, Trehalose, Polyhydroxystearic Acid, Tocopherol, Glyceryl Undecylenate, Helianthus Annuus (Sunflower) Oil, Trifolium Pratense (Clover) Extract, Vigna Radiata Seed Extract, Biotinoyl Tripeptide-1, Myristoyl Pentapeptide-17, Iron Oxides (CI 77499). *Organic

Pro Tips

Versatile application

Apply to the lashes from root to tip using the wand provided. For a pro natural application, apply using Aleph Mascara Fan Brush. Replace cap tightly after use and store in a cool, dry place out of direct sunlight.

Remove

Use a warm cloth and hold over the eyes for a few moments to soften the mascara, then gently wipe away. Your regular face cleanser may be used. Only use as directed and if irritation occurs, discontinue use and consult a physician.

Longevity

For ultimate longevity, keep your mascara away from heavy creams or oils around the eyes. If you’re aiming for all-day wear, prep the eyelids with Prep/Finish Powder to create the perfect base.

Pair With

MUA Favourite
Mascara Fan Brush
Tools

$43

 
Prep/Finish
Powder

$75

Akosky Azuki

A clinically proven botanical extract derived from organic mung bean and red clover sprouts, shown to boost eyelash length and density in just 28 days.

Biotinoyl Tripeptide-1

A combination of Biotin and Tripeptide-1 this string of amino acids helps delay hair follicle senescence, facilitate hair fixation in dermal hair follicles to prevent hair loss helping lashes grow stronger and longer.

Key Benefits:
Improves eyelash length and strength
Derived From:

Synthesised from Amino Acids

Myristoyl Pentapeptide-17

Enhances keratin production while conditioning the lashes, preventing break off allowing for longer, stronger lashes.

Key Benefits:
Conditioning and Strengthening
Derived From:

Synthesised from Amino Acids

Myrica Cerifera (Bayberry) Fruit Wax

Sustainably harvested and naturally processed from the fruits of the Myrica Pubescens tree. Found in Colombia

Key Benefits:
Hair conditioning properties
Derived From:

Berries of Myrica Pubescens tree

Lift / Lengthen Mascara

Lift / Lengthen Mascara

Explore the new Lift/Lengthen Mascara
What makes the

New Lift/Lengthen Mascara different?

UPGRADED LASH SERUM

Makeup in the Moment
Skincare Over Time

A lengthening, volumising, and defining mascara that lifts and enhances lashes for a beautifully wide-eyed look.

Infused with lash serum peptides, Trifolium Pratense & Vigna Radiata Sprout Extract and botanical waxes to nourish and strengthen your lashes with every application.

Lift/Lengthen Mascara with an all-new castor-oil-based brush for soft-touch precision

Re-engineered glass vial, wiper, & wand

Next-gen application

Smoother product flow, minimal excess. More sustainable.

With an all-new castor-oil-based brush for soft-touch precision.

Mascara swatch

100% MICROPLASTIC FREE

Taking a Stand Against Microplastics

Microplastics are a common ingredient in many everyday beauty products like mascaras - they’re used to provide ‘slip’ and a film to coat the lashes to make the pigment stay.

Unfortunately they have dire consequences for human health and ultimately end up polluting our ecosystem.

We are thrilled to introduce New Zealand's first natural, sustainable and 100% microplastic-free mascara.

ADD MASCARA FAN BRUSH

Fanned Lashes Like a Pro

Makeup artists use specialised tools to allow for ultimate control over their desired application.

If you want ultimate versatility, Fan Brush gives you the choice to wear it your way. From the finest, most natural application, right through to maximum intensity.

Explore Fan Brush
Aleph Mascara Fan Brush

Flicker

Mascara Fan Brush

Pair with

Flicker

Mascara Fan Brush

$43

Write a Review
average rating 4.3 out of 5
Based on 604 reviews
  • 5 Stars
    412 Reviews
  • 4 Stars
    61 Reviews
  • 3 Stars
    58 Reviews
  • 2 Stars
    50 Reviews
  • 1 Star
    23 Reviews
78% of reviewers would recommend this product to a friend
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604 Reviews
Reviewed by Wendy H., from New Zealand
Verified Buyer
I recommend this product
Age Range
65+
Skin Type
Combination
Rated 5 out of 5
Review posted

Mascara

Very easy to apply and gentle on my eyes. Removal is effortless. Really enjoying this product.

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Reviewed by DEBORAH F., from Australia
Verified Buyer
I recommend this product
Age Range
55 - 64
Skin Type
Combination
Rated 5 out of 5
Review posted

Best mascara!

I have very sensitive eyes, this is the best mascara for my eyes ever! Also gives volume and definition. Will I buy again? Yes most definitely!

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Reviewed by Rita H., from Australia
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

Better version

The new mascara formula is a great improvement. The old one tended to smudge, while this one stays put and lengthens your lashes beautifully,

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Reviewed by Jo B., from Australia
Verified Buyer
I recommend this product
Age Range
55 - 64
Skin Type
Balanced
Rated 5 out of 5
Review posted

Perfect

I can honestly say this will be the last mascara brand I buy, using with the fan brush, it is easily the best I have had. Love it. ❤️

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Reviewed by Janine C., from Australia
Verified Buyer
I recommend this product
Age Range
65+
Skin Type
Balanced
Rated 5 out of 5
Review posted

Mascara

Very happy with this mascara, good coverage, no smudges or flaking. Easy to remove

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