Eyes

Lift / Lengthen Mascara

8g / .282 oz

A consciously crafted formula designed to lift, define and add volume to the lashes on application. Over time, the unique Aleph Peptide Blend works to nourish, strengthen and lengthen lashes.100% microplastic-free, smudge-resistant system, flake-free, natural formulation.

Rated 4.3 out of 5
Based on 460 reviews

or make 4 interest-free payments of $16 NZD fortnightly with more info

Lift / Lengthen Mascara

An effective system designed to resist water and oil, making it resistant to smudging, flaking and panda eyes.


Stronger and longer lashes

The unique Aleph Peptide Blend nourishes the natural lash at the follicle and strengthens brittle lashes to promote hair growth.

Free from toxic carbon

Lift/Lengthen Mascara uses a groundbreaking, specially developed coated natural pigment, allowing it to deliver intensified depth, as well as giving a luxurious silky smooth finish.

Glide-on application

The nourishing blend of plant waxes enriches and conditions the lashes.

Pro Tips


Versatile application

Apply to the lashes from root to tip using the wand provided. For a pro natural application, apply using Aleph Mascara Fan Brush. Replace cap tightly after use and store in a cool, dry place out of direct sunlight.

Remove

Use a warm cloth and hold over the eyes for a few moments to soften the mascara, then gently wipe away. Your regular face cleanser may be used.Only use as directed and if irritation occurs, discontinue use and consult a physician.
Ethical Ingredients

Ingredients must be sourced ethically and sustainably and they must do no harm to people, planet or animals.

  • Vegan
  • Cruelty free
  • No GMO
  • No toxins

Hero Ingredients

Bayberry Fruit Wax

Hair conditioning properties

Biotinoyl Tripeptide-1

Improves eyelash length and strength

Myristoyl Pentapeptide-17

Conditioning and strengthening properties

Mascara Fan Brush

Flicker

Mascara Fan Brush

Pair with

Packaging

We are easily as passionate and rigorous with our packaging as we are with what we put in it.

Most of it is made from reusable, recyclable glass and our lids from equally recyclable aluminium. When we occasionally need to use plastic we ensure it’s in a recyclable form.

Made from FSC Certified paper, Aleph boxes are home compostable as are our postage and packaging materials. Even our wee stickers on the base of the jars can head back to the earth once you’re done with them.

Re Aleph

image

Re Aleph is our sustainability initiative focused on circling used glass jars back into our packaging stream.

LEARN ABOUT OUR CIRCULAR INITIATIVE
average rating 4.3 out of 5
Based on 460 reviews
  • 5 Stars
    309 Reviews
  • 4 Stars
    50 Reviews
  • 3 Stars
    47 Reviews
  • 2 Stars
    38 Reviews
  • 1 Star
    16 Reviews
78% of reviewers would recommend this product to a friend
460 Reviews
Reviewed by Gina W., from New Zealand
Verified Buyer
I recommend this product
Age Range
55 - 64
Rated 5 out of 5
Review posted

Very Black

Stays on, easy to remove, lasts for 6 months before you even think about ordering another

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Reviewed by Denise S., from New Zealand
Verified Buyer
I recommend this product
Age Range
55 - 64
Skin Type
Dry
Rated 5 out of 5
Review posted

Fantastic

So delighted with this most beautiful mascara, it feels clean, and is so easy to apply.

Makes me want to use it every day…fabulous results as well.

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Reviewed by Jenny P., from New Zealand
Verified Buyer
I recommend this product
Age Range
35 - 44
Skin Type
Balanced
Rated 5 out of 5
Review posted

Just what I wanted

I was a little hesitant, as it's more than I had wanted to spend, but it ticks all the boxes. I tried another NZ, natural, sustainable mascara and it might have been cheaper but was horrible to wear. This glides on, stays put all day, separates nicely, comes off easily and is kind to the planet so I'll be going with this from now on :)

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Reviewed by Gabrielle P., from New Zealand
Verified Buyer
I recommend this product
Age Range
35 - 44
Skin Type
Combination
Rated 5 out of 5
Review posted

Doesn’t smudge!

Finally a mascara I can sleep in and still look good the next day. Of course we all know you’re meant to wash your face at night, but busyness and tiredness often get the best of me.

This photo is Aleph morning-after makeup - mascara, foundation, cheek tint, and moon shimmer. The only thing I added was a little pixie tint to my lips - the rest was applied the day before. No mascara smudge!!!

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Reviewed by Karen B., from New Zealand
Verified Buyer
I recommend this product
Age Range
55 - 64
Rated 5 out of 5
Review posted

Black mascara, good for sensitive eyes.

At last, a better mascara for my sensitive eyes. No flaky bits or micro-plastics. Gives a more natural look.

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