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November 11, 2021

This year as our “1% to the planet” commitment we are proud to sponsor a sculpture in the amazing Whale Tales public art trail in Tamaki Makaurau from 24 January.

A 12-week immersive experience, the trail features 80 tails designed by 80 artists, telling 80 different tales for one critical mission: to help protect and restore the mauri (life force) of our ocean. It is presented by WWF-New Zealand and Wild in Art and made possible through the support of Auckland Unlimited.

The sculptures are inspired by Hauraki Gulf residents, the Bryde’s (pronounced Broo-dus) whales. These whales are among the “great whales” and are found year-round in the coastal waters around the Hauraki Gulf/Tikapa Moana/Te Moana Nui a Toi, where they feed on small fish and krill.

Unfortunately, the Bryde’s whale is now critically endangered, with only an estimated 140 - 250 remaining. They feed and rest close to the surface, making them vulnerable to ship strikes, noise pollution, reductions in and degradation of habitat, climate change, unsustainable fishing practices, and other human activities in the ocean.

By highlighting this unique taonga, the sculptures will tell the tale of Auckland, its communities, their connection to the magically diverse Hauraki Gulf, and the critical role marine conservation plays in saving our marine environment and its inhabitants.

After the sculpture trail closes, each Whale Tail take centre stage at a charitable auction in May 2022 ready to be sold to lucky bidders. All proceeds from this auction go to WWF and New Zealand’s critical mission to protect and restore the mauri of our ocean and the creatures within it, including the Bryde’s whale.

Aleph Beauty is delighted to partner with New Zealand artist Studio Bon for this amazing initiative. Studio Bon has developed a stunning Whale Tail that represents Hauraki Gulf marine life and supports the Aleph vision.

The art trail is a great chance to get out and about, explore Auckland, and search for the 80 large Whale Tails and 80 mini Tails in support of WWF New Zealand, the Hauraki Gulf, and our marine environment. 

The Aleph Whale Tail will be located at Wynyard Quarter in the heart of Auckland City. There will be a great surprise waiting for the first 500 people at the Aleph Tail so make sure you get yourself there!

We are so lucky that Bex, Marketing Manager at WWF, and Bonnie of Studio Bon took the time to chat to us about the Whale Tales initiative, vision for the Auckland trail, inspiration and of course their favourite Aleph product.

Bex explains that WWF-New Zealand has teamed up with Auckland Unlimited and Wild in Art to bring Whale Tales to Tāmaki Makaurau in January 2022. Wild in Art hosts sculpture trails around the globe and raises millions of dollars for charity. Whale Tales is the second trail to come to Auckland. WWF-New Zealand, Auckland Unlimited, and Wild in Art are thrilled to team up to tell 80 tales of a healthy ocean and raise money and generate action for our ocean's health, particularly the Hauraki Gulf.

Q: What criteria did you insist the brands asked to be part of this amazing initiative have to have?
Bex: “We want to partner with organisations with a connection to the planet, especially the ocean and the Hauraki Gulf. We want to align with brands that not only care and have a clean conscience, but also put this into practice. Aleph is a natural fit with your sustainability initiative and clean conscience approach. On a personal level, Aleph also really appealed to me with your natural approach to skin and beauty.”

Q: What is your favourite Aleph product and why?
Bex" “I am a big fan of the Concealer/Foundation and the Prep/Finish Powder, I love how the Concealer/Foundation feels and looks on my skin. I am always happy with the result, the flawless look it delivers is amazing.”

Q: What inspired you to be an artist?
“I grew up in a really creative household and so art was always a part of my life but it wasn’t until after I graduated from my architecture degree and working in a local firm that I started to really explore art and illustration again. I started sharing my work on instagram, really only for friends and family to see but as a result I got my first 'big' commission and it led me to think that I could really turn this into a career. That's over 4 years ago now!”

Q: What inspired you to be part of the Whale Tail Sculpture Trail and partner with WWF?
"Earlier this year I was invited by WWF to take part in their Whale Tales Sculpture trail. Like all the projects I work on I wanted to make sure it aligned with my values before saying yes, but this was a very easy yes! I’m so thrilled to be involved in the 2022 Whale Tales, most importantly to raise much needed money for WWF NZ to protect Aotearoa’s marine environment but also to be included alongside such an incredible group of artists. I’m also excited to see how the public interacts with the art trail and the tails themselves when they’re on display around Auckland."

Q: What was your inspiration and process behind developing the Aleph Whale Tail?
“My design is abstractly inspired by the complex ecosystem of our oceans. The different shapes and layers are fairly conceptual interpretations of reefs, ocean life, and the depth of our waters. The process itself was fairly straightforward, I slowly built each colour up in a few different layers so you get a sense of the depth and interaction between the different layers. I also liked how this really connected with Aleph and not using makeup to fully cover up yourself but to instead see your skin through them.”

Q: What made you choose the colours you did?
“I wanted to stray away from the usual blues and greens of art associated with the ocean, and create something really bold and fun. I actually drew inspiration from a lot of the Aleph range with my colour choices and colour matched the different tints to the paints I used.”

Q: What is your favourite Aleph Product and why?
“I love the Pixie Cheek/Lip Tint and find myself wearing it most days!”

We can’t wait for January where all will be revealed, we hope to see you down on the trail x
There will be more surprises to come, in the meantime find your own inspiration by shopping the Aleph range.


We’re here to help! If you have any questions after reading this article, please contact us.