Eyes

Lift / Lengthen Mascara

9g / .317 oz

Lash serum-infused, high-performance clean mascara. Define, lift and lengthen instantly while nourishing lashes for lasting strength and visible length over time. Powered by bioactives, peptides and plant waxes in a flake-free, 100% microplastic-free formula.

Rated 4.3 out of 5
Based on 599 reviews

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Benefits

Skincare for Your Lashes

Infused with lash-loving peptides like Biotinoyl Tripeptide-1 and Myristoyl Pentapeptide-17, this mascara actively works to strengthen lash follicles, reduce hair fall, and encourage longer, fuller lashes over time.

Conscious Clean Formula

100% microplastic- and silicone-free, toxic carbon-free, prostaglandin-free, and packaged sustainably, this mascara ticks all the boxes for clean, kind, and effective beauty.

Makeup Meets Treatment

Think of it as a serum and mascara in one. You get the immediate lift, colour, and definition you want, plus long-term lash health from a botanical-rich base.

Ingredients

Hero Ingredients

  • Akosky Azuki

    A clinically proven botanical extract derived from organic mung bean and red clover sprouts, shown to boost eyelash length and density in just 28 days.

  • Biotinoyl Tripeptide-1

    A combination of Biotin and Tripeptide-1 this string of amino acids helps delay hair follicle senescence, facilitate hair fixation in dermal hair follicles to prevent hair loss helping lashes grow stronger and longer.

  • Myristoyl Pentapeptide-17

    Enhances keratin production while conditioning the lashes, preventing break off allowing for longer, stronger lashes.

  • Myrica Cerifera (Bayberry) Fruit Wax

    Sustainably harvested and naturally processed from the fruits of the Myrica Pubescens tree. Found in Colombia

Full List

Water (Aqua), Pullulan, Glyceryl Behenate, Hydrogenated Castor Oil/Sebacic Acid Copolymer, *Copernicia Cerifera (Carnauba) Wax, Dextrin Isostearate, Oleic Acid, Stearic Acid, Propanediol, Palmitic Acid, Glyceryl Stearate SE, Silica, Capryloyl Glycerin/Sebacic Acid Copolymer, Myrica Cerifera (Bayberry) Fruit Wax, C13-15 Alkane, Sorbitol, Phenethyl Alcohol, Glycerin, Euphorbia Cerifera (Candelilla) Wax, Cetearyl Olivate, Heptyl Undecylenate, Raspberry Ketone, Glyceryl Caprylate, Sorbitan Olivate, Sodium Hydroxide, Stearoyl Glutamic Acid, Acacia Senegal Gum, *Totarol, Trehalose, Polyhydroxystearic Acid, Tocopherol, Glyceryl Undecylenate, Helianthus Annuus (Sunflower) Oil, Trifolium Pratense (Clover) Extract, Vigna Radiata Seed Extract, Biotinoyl Tripeptide-1, Myristoyl Pentapeptide-17, Iron Oxides (CI 77499). *Organic

Pro Tips

Versatile application

Apply to the lashes from root to tip using the wand provided. For a pro natural application, apply using Aleph Mascara Fan Brush. Replace cap tightly after use and store in a cool, dry place out of direct sunlight.

Remove

Use a warm cloth and hold over the eyes for a few moments to soften the mascara, then gently wipe away. Your regular face cleanser may be used. Only use as directed and if irritation occurs, discontinue use and consult a physician.

Longevity

For ultimate longevity, keep your mascara away from heavy creams or oils around the eyes. If you’re aiming for all-day wear, prep the eyelids with Prep/Finish Powder to create the perfect base.

Pair With

MUA Favourite
Mascara Fan Brush
Tools

$43

 
Prep/Finish
Powder

$75

Lift / Lengthen Mascara

Lift / Lengthen Mascara

Explore the new Lift/Lengthen Mascara
What makes the

New Lift/Lengthen Mascara different?

UPGRADED LASH SERUM

Makeup in the Moment
Skincare Over Time

A lengthening, volumising, and defining mascara that lifts and enhances lashes for a beautifully wide-eyed look.

Infused with lash serum peptides, Trifolium Pratense & Vigna Radiata Sprout Extract and botanical waxes to nourish and strengthen your lashes with every application.

Lift/Lengthen Mascara with an all-new castor-oil-based brush for soft-touch precision

Re-engineered glass vial, wiper, & wand

Next-gen application

Smoother product flow, minimal excess. More sustainable.

With an all-new castor-oil-based brush for soft-touch precision.

Mascara swatch

100% MICROPLASTIC FREE

Taking a Stand Against Microplastics

Microplastics are a common ingredient in many everyday beauty products like mascaras - they’re used to provide ‘slip’ and a film to coat the lashes to make the pigment stay.

Unfortunately they have dire consequences for human health and ultimately end up polluting our ecosystem.

We are thrilled to introduce New Zealand's first natural, sustainable and 100% microplastic-free mascara.

ADD MASCARA FAN BRUSH

Fanned Lashes Like a Pro

Makeup artists use specialised tools to allow for ultimate control over their desired application.

If you want ultimate versatility, Fan Brush gives you the choice to wear it your way. From the finest, most natural application, right through to maximum intensity.

Explore Fan Brush
Aleph Mascara Fan Brush

Flicker

Mascara Fan Brush

Pair with

average rating 4.3 out of 5
Based on 599 reviews
  • 5 Stars
    408 Reviews
  • 4 Stars
    61 Reviews
  • 3 Stars
    56 Reviews
  • 2 Stars
    50 Reviews
  • 1 Star
    24 Reviews
78% of reviewers would recommend this product to a friend
599 Reviews
Reviewed by Libby S., from New Zealand
Verified Buyer
I recommend this product
Age Range
55 - 64
Skin Type
Balanced
Rated 5 out of 5
Review posted

A clean, smooth product

Loving my new mascara.

It has an interesting smell that lingers through the day. Not unpleasant.

Easy to apply and makes my lashes look longer. Ngā mihi

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Reviewed by Kelly L., from New Zealand
Verified Buyer
I recommend this product
Age Range
35 - 44
Skin Type
Oily
Rated 5 out of 5
Review posted

Incredible - new formula rocks!!

After seeing there was a new formula Lift/ Lengthen mascara, I thought I'd give it another go - it's such an improvement on the original which I found smudged easily (I ended up returning to another NZ brand that time around).

The new formula looks amazing, giving defined, beautifully long lashes, and most importantly, stays put all day!! I think I'm sold on sticking to the Aleph Lift/ Lengthen Mascara once I run out this time!!

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Reviewed by Alexis B., from New Zealand
Verified Buyer
I recommend this product
Age Range
35 - 44
Skin Type
Dry
Rated 5 out of 5
Review posted

The best

I have tried other natural brands of mascara and always found I get panda eyes pretty quickly, but not with this product. Stays put all day and comes off easily with just water. Doesn't make my lashes feel brittle and I love the fact that it comes in glass. I highly recommend you buy this

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Reviewed by Junko T., from New Zealand
Verified Buyer
I recommend this product
Age Range
55 - 64
Skin Type
Dry
Rated 5 out of 5
Review posted

Finally

My problem was smudge around eyes with my oil and tears. This New one stays better than the one before, I should use powder on my eyelids before mascara and stays longer. The New bottle is much better, mascara liquid squeeze out well now. Thank you

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Reviewed by Janine B., from New Zealand
Verified Buyer
I recommend this product
Age Range
65+
Skin Type
Balanced
Rated 5 out of 5
Review posted

Great mascara

Coats the lashes nicely and removes with cleanser and water. Good product!

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