Eyes

Lift / Lengthen Mascara

8g / .282 oz

A consciously crafted formula designed to lift, define and add volume to the lashes on application. Over time, the unique Aleph Peptide Blend works to nourish, strengthen and lengthen lashes.100% microplastic-free, smudge-resistant system, flake-free, natural formulation.

Rated 4.3 out of 5
Based on 501 reviews

or make 4 interest-free payments of $16 NZD fortnightly with more info

Lift / Lengthen Mascara

An effective system designed to resist water and oil, making it resistant to smudging, flaking and panda eyes.


Stronger and longer lashes

The unique Aleph Peptide Blend nourishes the natural lash at the follicle and strengthens brittle lashes to promote hair growth.

Free from toxic carbon

Lift/Lengthen Mascara uses a groundbreaking, specially developed coated natural pigment, allowing it to deliver intensified depth, as well as giving a luxurious silky smooth finish.

Glide-on application

The nourishing blend of plant waxes enriches and conditions the lashes.

Pro Tips


Versatile application

Apply to the lashes from root to tip using the wand provided. For a pro natural application, apply using Aleph Mascara Fan Brush. Replace cap tightly after use and store in a cool, dry place out of direct sunlight.

Remove

Use a warm cloth and hold over the eyes for a few moments to soften the mascara, then gently wipe away. Your regular face cleanser may be used.Only use as directed and if irritation occurs, discontinue use and consult a physician.
Ethical Ingredients

Ingredients must be sourced ethically and sustainably and they must do no harm to people, planet or animals.

  • Vegan
  • Cruelty free
  • No GMO
  • No toxins

Hero Ingredients

Bayberry Fruit Wax

Hair conditioning properties

Biotinoyl Tripeptide-1

Improves eyelash length and strength

Myristoyl Pentapeptide-17

Conditioning and strengthening properties

Aleph Mascara Fan Brush

Flicker

Mascara Fan Brush

Pair with

Packaging

We are easily as passionate and rigorous with our packaging as we are with what we put in it.

Most of it is made from reusable, recyclable glass and our lids from equally recyclable aluminium. When we occasionally need to use plastic we ensure it’s in a recyclable form.

Made from FSC Certified paper, Aleph boxes are home compostable as are our postage and packaging materials. Even our wee stickers on the base of the jars can head back to the earth once you’re done with them.

Re Aleph

image

Re Aleph is our sustainability initiative focused on circling used glass jars back into our packaging stream.

LEARN ABOUT OUR CIRCULAR INITIATIVE
average rating 4.3 out of 5
Based on 501 reviews
  • 5 Stars
    334 Reviews
  • 4 Stars
    54 Reviews
  • 3 Stars
    52 Reviews
  • 2 Stars
    41 Reviews
  • 1 Star
    20 Reviews
77% of reviewers would recommend this product to a friend
501 Reviews
Reviewed by Jackie T., from New Zealand
Verified Buyer
I recommend this product
Age Range
45 - 54
Rated 5 out of 5
Review posted

Really lifts and lengthens

I have short stubby lashes, and I don't really like most mascaras, I worry about fibres in my eyes and i cant seem to get them to go on without clumping.

Not this one. Smooth, easy, and wow! Suddenly I have long black lashes that make my eyes pop!

It's not waterproof, so it comes off easily at the end of the day, though this also meant I needed a little attention to clean up tiny spots during a long hot evening. Worth it though.

Highly recommend.

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Reviewed by Kate M., from New Zealand
Verified Buyer
I recommend this product
Age Range
35 - 44
Skin Type
Combination
Rated 5 out of 5
Review posted

Amazing

I feel like I’m always looking for a good mascara, and I sometimes find one I like - but this blows all others out of the water. It’s literally the perfect mascara. I can’t fault it and I’m so glad I found it. Love it!

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Reviewed by Holly G., from New Zealand
Verified Buyer
I recommend this product
Age Range
25 - 34
Skin Type
Dry
Rated 4 out of 5
Review posted

Pop the eyes

Really love this mascara. It feels lovely on and so nice using something that doesn't have nasties in it. I will say it's easy to get clumps or a thick layer so it pays to go slow when applying and let it dry a few moments before blinking lots. Otherwise love love! Lashes so long it's noticable through my glasses!

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Reviewed by Anne B., from New Zealand
Verified Buyer
I recommend this product
Age Range
45 - 54
Skin Type
Balanced
Rated 5 out of 5
Review posted

Mascara

I really love this product and I’m super fussy about mascara products. I love the dark pigment. It feels natural on my lashes. Easy to remove for me. Doesn’t clump and seems to apply just about the right amount on the brush on application. Also the glass vial means you can fully recycle. Well done Aleph.

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Aleph Beauty

I'm so glad you're loving this Anne! Remember to send all packaging back to us for recycling as we dismantle all components and feed them through the correct streams! x

Reviewed by Kimberly P., from United States
Verified Buyer
Age Range
55 - 64
Skin Type
Combination
Rated 3 out of 5
Review posted

Like it, but

It’s good color and seems to stay on well. Not sure experiencing any flaking, but very nasty to remove. Smudges everywhere and certainly takes a bit to remove from all over eye area. Not crazy about this product.

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Aleph Beauty

Thanks Kimberly. This Is a very densely pigmented Mascara so it does hold a lot of black pigment, together with the plant-based film formers require gentle removal with a warm cloth. Press a warm cloth over the eyes and then gently wipe way. You may also use your regular cleanser to remove this along with the warm cloth.