Eyes

Lift / Lengthen Mascara

8g / .282 oz

A consciously crafted formula designed to lift, define and add volume to the lashes on application. Over time, the unique Aleph Peptide Blend works to nourish, strengthen and lengthen lashes. 100% microplastic-free, smudge-resistant system, flake-free, natural formulation.

Rated 4.3 out of 5
Based on 571 reviews

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Lift / Lengthen Mascara

An effective system designed to resist water and oil, making it resistant to smudging, flaking and panda eyes.

Stronger and longer lashes

The unique Aleph Peptide Blend nourishes the natural lash at the follicle and strengthens brittle lashes to promote hair growth.

Free from toxic carbon

Lift/Lengthen Mascara uses a groundbreaking, specially developed coated natural pigment, allowing it to deliver intensified depth, as well as giving a luxurious silky smooth finish.

Glide-on application

The nourishing blend of plant waxes enriches and conditions the lashes.

Pro Tips

Versatile application

Apply to the lashes from root to tip using the wand provided. For a pro natural application, apply using Aleph Mascara Fan Brush. Replace cap tightly after use and store in a cool, dry place out of direct sunlight.

Remove

Use a warm cloth and hold over the eyes for a few moments to soften the mascara, then gently wipe away. Your regular face cleanser may be used.Only use as directed and if irritation occurs, discontinue use and consult a physician.

How to use

Lift, lengthen, define

Introducing Lift/Lengthen Mascara

The ins and outs of why Aleph Mascara is different to the rest.

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How to

Ethical Ingredients

Ingredients must be sourced ethically and sustainably and they must do no harm to people, planet or animals.

  • Vegan
  • Cruelty free
  • No GMO
  • No toxins

Hero Ingredients

Bayberry Fruit Wax

Hair conditioning properties

Biotinoyl Tripeptide-1

Improves eyelash length and strength

Myristoyl Pentapeptide-17

Conditioning and strengthening properties

ALL INGREDIENTS ABOUT OUR INGREDIENTS

Lift / Lengthen Mascara

Full Ingredients List

Water/Aqua, Pullulan, Glyceryl Behenate, Glyceryl Rosinate, *Copernicia Cerifera (Carnauba) Wax, Dextrin Isostearate, Oleic Acid, Propanediol, Palmitic Acid, Stearic Acid, Sorbitol, Glyceryl Stearate SE, Myrica Cerifera (Bayberry) Fruit Wax, Silica, C13-15 Alkane, Phenethylalcohol, Euphorbia Cerifera (Candelilla) Wax, Sucrose Polystearate, Heptyl Undecylenate, Raspberry Ketone, Glyceryl Caprylate, Sodium Hydroxide, Acacia Senegal Gum, Totarol, Stearoyl Glutamic Acid, Cellulose, Cetyl Palmitate, Polyhydroxystearic Acid, Trehalose, Tocopherol, Glyceryl Undecylenate, Sodium Sulfate, Helianthus Annuus (Sunflower) Seed Oil, Biotinoyl Tripeptide-1, Myristoyl Pentapeptide-17, Iron Oxide (CI 77499).

*Organic

All Ingredients

  • Vegan
  • Cruelty free
  • No GMO
  • No toxins
Aleph Mascara Fan Brush

Flicker

Mascara Fan Brush

Pair with

Flicker

Mascara Fan Brush

$43

Packaging

We are easily as passionate and rigorous with our packaging as we are with what we put in it.

Most of it is made from reusable, recyclable glass and our lids from equally recyclable aluminium. When we occasionally need to use plastic we ensure it’s in a recyclable form.

Made from FSC Certified paper, Aleph boxes are home compostable as are our postage and packaging materials. Even our wee stickers on the base of the jars can head back to the earth once you’re done with them.

Re Aleph

image

Re Aleph is our sustainability initiative focused on circling used glass jars back into our packaging stream.

LEARN ABOUT OUR CIRCULAR INITIATIVE
Write a Review
average rating 4.3 out of 5
Based on 571 reviews
  • 5 Stars
    380 Reviews
  • 4 Stars
    60 Reviews
  • 3 Stars
    56 Reviews
  • 2 Stars
    50 Reviews
  • 1 Star
    25 Reviews
77% of reviewers would recommend this product to a friend
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571 Reviews
Reviewed by Paige, from New Zealand
I don't recommend this product
Age Range
25 - 34
Skin Type
Combination
Rated 1 out of 5
Review posted

Wanted to love

I’ve tried and tried with this mascara but unfortunately it’s not for me. It takes a long time to dry resulting in transfer above and below the eyes and also find the lashes clump and doesn’t lift the lashes at all infact it does the opposite I think my lashes look better without mascara than when ive used this. I get the move to be a clean makeup line but the price is outrageous for what the product delivers. Will end up in the bin which is quite sad

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Aleph Beauty

Thank you for your feedback, we have emailed you to talk through this, and investigate wether you may have a faulty applicator causing clumping which is unusual.

Reviewed by Nancy C., from United States
Verified Buyer
I don't recommend this product
Age Range
65+
Skin Type
Dry
Rated 1 out of 5
Review posted

Not for me

Had high hopes and loved the concept but did not care for this at all

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Reviewed by Lisa S., from New Zealand
Verified Buyer
I recommend this product
Age Range
45 - 54
Skin Type
Balanced
Rated 5 out of 5
Review posted

The best mascara...highly recommend

This is positively the best mascara I have used in the 54 years I have been on this planet. So smooth doesn't clump no excess and glides on like a dream. If you have minimal lashes like me I strongly suggest to use eyelash curler prior to application. Super happy and worth every cent. Thank you Emma another beautiful product. Curious if there will be a pencil eyeliner coming 😊 🙏

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Reviewed by Maryana H., from New Zealand
Verified Buyer
I recommend this product
Age Range
35 - 44
Skin Type
Combination
Rated 5 out of 5
Review posted

So worth it!

This is by far the best mascara I have ever used. I previously used high end, big name brands but this mascara beats them hands-down. It comes out of the tube perfectly, never clumps on my eyelashes, and even feels and looks natural! So pleased that I finally made the decision to buy it - it's so worth it!

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Reviewed by Rachel W., from United States
Verified Buyer
I recommend this product
Age Range
35 - 44
Skin Type
Combination
Rated 5 out of 5
Review posted

Washes off easily!

I am a big snob when it comes to mascara, and I know there are a million kinds out there. I do like other brands in addition to Alephs, but what makes Aleph unique is how easily it washes off at the end of the day without having to scrub your eyes endlessly. Has a mild odor that goes away quickly after you apply it, I have found companies that use clean ingredients tend to have this 'issue' but it's not an issue to me as it is only temporary and not bothersome.

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