Face

Serum / Primer

15 mL / .5 fl oz

The highly effective multi-tasking hero your skin deserves. Designed with ingredients known to boost the skin's metabolism and decrease the appearance of fine lines and wrinkles to nourish, protect and prime the skin all at once.

Rated 4.9 out of 5
Based on 586 reviews

or make 4 interest-free payments of $18 NZD fortnightly with more info

Serum / Primer

Aleph Serum/Primer is a highly concentrated formula that delivers potent active ingredients to support skin health.


Lasting Hydration

Packed with naturally nourishing ingredients, Aleph Serum/Primer is designed to effectively promote skin elasticity and protect the skin barrier against moisture loss for healthier, rejuvenated skin.

Proactive Ageing

Highly effective ingredients come together to actively reduce the appearance of wrinkles and fine lines.

Suitable for all Skin Types

The non-sticky, non-greasy feel of this intensive and nourishing product can help balance all skin types – even oily skin.

Pro Tips


Protective and Nourishing Serum

Use as part of your skincare routine by applying 2-3 drops to the palms of the hands and pressing into the face.

Makeup Primer

Apply as above prior to Concealer/Foundation. To avoid eye makeup creasing, avoid the eye area Serum/Primer.

Tinted Serum

Mix 1-3 drops with Concealer/Foundation to create light and nourishing veil of coverage.
Ethical Ingredients

Ingredients must be sourced ethically and sustainably and they must do no harm to people, planet or animals.

  • Vegan
  • Cruelty free
  • No GMO
  • No toxins

Hero Ingredients

Milk Thistle

Strengthens skin barrier and helps retain optimum moisture levels

Hibiscus Syriacus Callus Extract

High in antioxidants to repair skin damage and help even skin tone

Jojoba Esters

Improves barrier function

Aleph Radiance Balm Sun
Aleph Concealer/Foundation 2.0
Aleph Lip/ Cheek Tint Sangha

Flicker

Radiance Balm: Sun

Flicker

Concealer / Foundation 2.0

Flicker

Cheek / Lip Tint: Sangha

Pair with

Packaging

We are easily as passionate and rigorous with our packaging as we are with what we put in it.

Most of it is made from reusable, recyclable glass and our lids from equally recyclable aluminium. When we occasionally need to use plastic we ensure it’s in a recyclable form.

Made from FSC Certified paper, Aleph boxes are home compostable as are our postage and packaging materials. Even our wee stickers on the base of the jars can head back to the earth once you’re done with them.

Re Aleph

image

Re Aleph is our sustainability initiative focused on circling used glass jars back into our packaging stream.

LEARN ABOUT OUR CIRCULAR INITIATIVE
average rating 4.9 out of 5
Based on 586 reviews
  • 5 Stars
    541 Reviews
  • 4 Stars
    32 Reviews
  • 3 Stars
    7 Reviews
  • 2 Stars
    3 Reviews
  • 1 Star
    3 Reviews
98% of reviewers would recommend this product to a friend
Customer photos and videos
586 Reviews
Reviewed by Ali C., from New Zealand
Verified Buyer
I recommend this product
Age Range
55 - 64
Skin Type
Balanced
Rated 5 out of 5
Review posted

Versatile product

I love how you can mix this with your foundation to make a light coverage foundation or just use it as a serum on your skin. Doesn't feel oily.

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Reviewed by Michelle F., from New Zealand
Verified Buyer
I recommend this product
Age Range
45 - 54
Skin Type
Dry
Rated 5 out of 5
Review posted

Beautiful product

Love ths product. It helps prepare my face for the concealer foundation and makes it go further. It also feels great on my skin. It's a thin veil and not oily at all. I have dry skin so it makes my makeup glide on effortlessly.

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Reviewed by Karissa M., from New Zealand
Verified Buyer
I recommend this product
Age Range
25 - 34
Skin Type
Dry
Rated 5 out of 5
Review posted

Liquid gold

I love the fact that this is a natural solution to primer. A little goes a long way and it has really made a difference in my make up routine. My foundation sits really nicely on top and helps to provide a natural glowy complexion if not too much is used. The holy grail !

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Reviewed by Jackie P., from New Zealand
Verified Buyer
I recommend this product
Age Range
55 - 64
Skin Type
Dry
Rated 5 out of 5
Review posted

Great Product

Love this product which locks in the moisture so well

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Reviewed by Helen V., from New Zealand
Verified Buyer
I recommend this product
Age Range
65+
Skin Type
Balanced
Rated 4 out of 5
Review posted

Review of Serum/Primer

I like it to use on my face before I put on the concealer/foundation as it makes application easier.

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