Whether you’re combatting loose skin, pigmentation or creases, you can start rediscovering your natural ageing beauty with a few simple techniques.
If your old routine isn’t making you feel your best anymore, then it might be time for a refresh. Here’s the basics when it comes to beauty for over-40s.
Prioritising your skin health is the most essential part of any beauty routine. Everything you put on your face – from cleaners to moisturisers to toners and foundations – can affect the balance, health, and therefore appearance of your skin.
As we mature, sun damage, fine lines, wrinkles, and pigmentation may naturally become more evident. While age is nothing to mask, we believe it’s always important to feel beautiful and healthy. That’s why we create makeup that promotes skin health for people of all ages.
Focus on hydration
As we age, the skin becomes more prone to dehydration - especially in the colder months. The products that worked beautifully for you ten years ago may not provide enough moisture and protection for your skin now.
Focus on hydration
As we age, the skin becomes more prone to dehydration – especially in the colder months. The products that worked beautifully for you ten years ago may not provide enough moisture and protection for your skin now.
If you’re trying to reduce the appearance of fine lines and wrinkles, here are a few changes that may help.
- Avoid powders and choose cream products. Powder tends to sit on the surface of the skin and intensify the appearance of wrinkles, while cream products will settle much more naturally.
- Choose makeup that contributes to a healthy skincare routine. Aleph Concealer/Foundation is developed with active ingredients - such as organic theobroma cacao (cocoa) seed butter - that promote hydration over time.
- Build consistent habits. Dehydrated skin doesn’t go away overnight (although, overnight hyaluronic masks can help!). Instead, try developing habitual practices, such as moisturising every evening and morning, adding an eye cream into your routine, or using Aleph serum/primer. Whatever your preferences, keep them consistent and don’t ruin good habits with a harsh cleanser or skin-stripping product.
Bring out natural colours
For those who use foundation, it’s essential to bring natural colour back into the complexion to avoid looking washed out. As the skin matures, less natural flush comes to the cheeks and lips, so adding a bit of pigment can subtly bring out a youthful glow.
Pick a shade closest to your natural flush. Our collection of Aleph Cheek/Lip Tints are inspired by natural colours, such as youthful rosy cheeks or the warm reflection of a sunrise on the skin. They are universally flattering and compatible with a wide range of skin tones.
Apply your Cheek/Lip Tint on the upper part of your cheekbones in an upward sweep, as well as across your lips for a naturally balanced look.
Highlight your eyes
Opening up and brightening the eyes for a mature face is all about creating definition without too much excess pigment.
The idea is to focus more on the natural features around your eyes – your lashes and brows – and less on the lids. Dark colours and clear lines will draw attention to creases and loosened skin, so avoid harsh contouring or deep pigments.
Instead, elevate the natural arch of the brow, with colour that’s just a touch lighter than your natural brows. Adding fullness will help highlight the shape without appearing too rich.
For the eyes, focus onto the lashes and lash line. Using Aleph Lift/Lengthen Mascara can help nourish your lashes, and with everyday use, help them grow longer and fuller. For added definition and a more voluminous look, press Onyx Gel Liner into the lash line.
The key is adding pigment to highlight your natural beauty.