What is Skinimalism?

And why it’s just what we need right now.

Back in 2020 Pinterest released a report with a list of 2021 predictions, naturally Skinimalism was on there quoting that “Skinimalism is the new glow up”.

Skinimalism is the stripping back of your skincare and makeup to a more minimalistic approach. It is also described by Vogue as taking a few steps back, harnessing the power of multitasking products and ultimately taking a more sustainable approach to your beauty routine.

The trend of layering product upon product is moving aside as people are opting for a more truthful approach to their skincare and makeup routine, embracing the skin they’re in and taking the time to educate themselves on what is actually going on with their skin.

Skinimalism is about highlighting your beauty, allowing your skin to take centre stage. The best part is you don’t have to be a makeup guru to take a minimalistic approach to your beauty regime.

It’s almost as if the term was invented to describe what Aleph is about.

The concise Aleph range embodies skinimalism, each product working cohesively together to create multiple looks. While also providing high performance beauty products loaded with carefully chosen ingredients to support your skin and really make the skin glow.

Aleph ticks all the boxes for a more conscious and minimalistic lifestyle. Emma’s vision of a range that allows you to feel your best and allows you to live a more conscious life is at the forefront of every decision. Each product is curated to allow the wearer to express their look, their own way.

If you are unsure of where to start on your Skinimalism journey, we’ve got you covered (or, beautifully uncovered as the case may be).

At Aleph we believe that Skinimalism is here to stay.