We do beauty the Aleph way, with reverence for the interconnectedness of people, planet, and animals. Beauty isn’t beautiful if it damages the well-being of any member of this essential relationship. Our Clean Promise is about doing no harm and doing more good so that we can do beauty, better.

LESS:

• LESS Plastic in packaging
• LESS Water
• NO Synthetic, toxic, hormone-disrupting ingredients
• NO PFAs, GMOs, PEGs
• NO Fillers
• NO Added fragrance
• NO Resources used
• NO Animal cruelty
• NO Waste
• NO Plastic in formulas

MORE:

• Safe, plant-based, vegan ingredients (read our NO GO list)
• Skincare actives for cellular regeneration
• Organic Ingredients
• Makeup Alchemy
• Makeup Artist-driven formulations
• Universally flattering shades
• Versatile, multi-use products
• Sustainability, recyclability, circularity
• Ethical production
• Transparency
• B Corp Certification

Safe, plant-based, vegan ingredients read our NO GO list

We use safe, non-toxic, plant-based, vegan ingredients and avoid problematic substances like microplastics, silicones, parabens, GMOs, animal-derived ingredients, sulfates, PEGs, PFAs, phthalates and fragrance. We harness the power of natural, organic ingredients to create clean beauty that nurtures your skin and the environment.

Skincare actives for cellular regeneration.

We believe that anything you put on your skin should have beneficial effects, including your makeup. Our proprietary formulations have been created with active ingredients that smooth your skin upon application, and nourish it over time with repeated use.

Makeup Alchemy

In the tradition of Alchemy, basic ingredients are combined and transformed into gold. Our Makeup Alchemy philosophy means that every Aleph product is designed to work in harmony with one another to create endlessly customizable colors, coverages, and finishes with fewer products and less waste. Pure gold.

Makeup Artist-driven formulations

This may come as a surprise, but many beauty companies don’t even formulate their own products. They buy the formulas from a laboratory, and then simply put their own branding and packaging around it. Not Aleph. Every one of our products is uniquely formulated in house by our CEO + Chief Product Formulator, makeup artist Emma Peters, ensuring that they hold to our strict standards of integrity and high performance.

Universally flattering shades

Because our products are formulated by a makeup artist with 30+ years of experience working with the spectrum of skin tones and textures, Aleph’s long-lasting shades look beautiful on a wide variety of people.

Versatile, multi-use products

Why buy two separate products when you can use just one amazing, recyclable pot for both cheeks and lips, or lids and brows, or concealer and foundation? Aleph is meant to be mixed, customized, and played with, to infuse joy into your beauty routine and do a whole lot more with a lot less.

Sustainability, recyclability, circularity

80% of cosmetic containers still end up in landfills. The beauty industry as a whole needs to do better. From sourcing sustainable ingredients to using recyclable glass and aluminum packaging, we want to set a new industry standard for environmental impact. You can read our full sustainability strategy here, and learn about our Aleph take back scheme here.

Ethical production

The beauty supply chain has been linked to slavery, child labour, and other human rights abuses. We take measures to ensure that the safety and rights of all people in our supply chain are upheld.

Transparency

You have the right to know what you’re putting on your skin. Our ingredient lists and clear and comprehensive, and can be found on every product page. We also want to educate about the ingredients we use, and you can find the entire Aleph ingredient dictionary here.

Certified B Corporation

Achieving B Corp Certification is a rigorous process that measures a company’s social and environmental performance. B Corps are committed to using business as a force for good, positively impacting customers, employees, communities, and the planet. We are proud of our B Corp Certification, which is the foundation of Aleph.