When it comes to aging, many people view it as something to be feared or avoided at all costs. This has been the goal for some time, to seek antiaging wherever possible.

However, at Aleph, we prefer to look at the passage of time a little differently. We are all aging and there is no getting around this, it’s one of life’s absolute certainties. BUT what we do have control over is how we approach this aging process.

What is Proactive Aging?

Instead of trying to “turn back the clock” we believe in a future-oriented way of thinking about aging where proactive behavior helps control the way we age. To us at Aleph “Proactive Aging” means taking control of our physical, mental, and social well-being to maintain a high quality of life as we age.

Unlock the power of healthy habits

This involves actively engaging in healthy behaviors and lifestyle habits that promote physical and mental wellness, such as exercising regularly, eating a healthy diet, getting enough sleep, staying socially connected, and engaging in intellectually stimulating activities.

To understand how proactive aging works, we need to understand what physical aging means. The organs rely on the cells that make them function properly. Cells regenerate themselves constantly so that they function at optimal performance. Think of how when you change a clogged filter on an appliance, it naturally works better. Same with our cells, the healthier our cells’ metabolism, the more efficient our organs. Over time, this renewal process slows down as the free radicals naturally present in our body become more efficient at oxidizing cells and in turn impairing our cells’ metabolism.

Boost your cells' energy and longevity

Environmental factors, also called stressors, such as pollution or UV overexposure, and internal factors such as stress and diet, as well as the personal care products we use, all have a direct impact on our cells' energy centers (mitochondria) and their efficiency. Drained by the constant attacks, these energy levels are depleted faster. This explains why stimulating the mitochondria biogenesis is key to protecting our body, improving our cells' energy usage, and increasing the longevity of our cells.

By understanding the mechanisms driving the aging process, we can proactively support our body’s natural coping abilities. Choosing the way we live, the products we use, and the food we eat can affect the way our cells metabolize and the way we age. And it’s not science fiction. Nature has given us all the tools to live a healthier life for longer.

Learning from the world's longest lived communities.

This idea that nature gives us what we need to control the way we age is proven in areas around the world called Blue Zones. In Blue Zones areas, the count of centenarians per capita is significantly higher than elsewhere in the world. Their secret? A clean, high plant diet, less exposure to harmful external stressors, physical activity, and a connection to their community. A fairly simple prescription to healthy longevity, isn’t it?

How proactive aging works wonders for your skin - and the rest of your body

Proactive aging doesn't just benefit our internal organs, it also has positive visible effects on our skin. Our skin is the largest organ of our body and therefore requires a lot of cellular energy to function efficiently. The small tweaks we make to improve our lifestyle, as well as the products we choose to use, can actively prompt a positive reaction to stressors.

Makeup that not only enhances your beauty but also supports proactive aging

By boosting the cells' metabolism, we help to improve the appearance of our skin, enhancing the appearance in tone and texture and elasticity. This is why at Aleph, we design our products with the metabolism of the skin in mind. For instance, Serum/Primer contains powerful plant cells shown to help stimulate skin cells' regulation process, getting rid of oxidized, damaged cells while promoting cellular renewal.

Concealer/Foundation boasts CoQ10, an antioxidant that your body produces naturally and that generates energy in our cells as well as Alaria Esculanta Extract, which has also been shown to support and stimulate the skin's metabolism.

By removing stressors that compromise the health of the skin and adding only ingredients that will help the skin age in the right direction, your skin will be on it’s best path to aging proactively.

Ready for makeup that improves your skin in the moment, but also over time?

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