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NEW FORMULATION
Lift/Lengthen Mascara

The Newly Updated Lift/Lengthen Mascara Has Sold Out!


Well that went fast. If you missed out on this batch, drop your details below to be notified as soon as it's back in stock.

9g / .317 oz

Lash serum-infused, high-performance clean mascara. Define, lift and lengthen instantly while nourishing lashes for lasting strength and visible length over time. Powered by bioactives, peptides and plant waxes in a flake-free, 100% microplastic-free formula.

Skincare for Your Lashes


Infused with lash-loving peptides like Biotinoyl Tripeptide-1 and Myristoyl Pentapeptide-17, this mascara actively works to strengthen lash follicles, reduce hair fall, and encourage longer, fuller lashes over time.


Conscious Clean Formula


100% microplastic- and silicone-free, toxic carbon-free, prostaglandin-free, and packaged sustainably, this mascara ticks all the boxes for clean, kind, and effective beauty.


Makeup Meets Treatment


Think of it as a serum and mascara in one. You get the immediate lift, colour, and definition you want, plus long-term lash health from a botanical-rich base.

Water (Aqua), Pullulan, Glyceryl Behenate, Hydrogenated Castor Oil/Sebacic Acid Copolymer, *Copernicia Cerifera (Carnauba) Wax, Dextrin Isostearate, Oleic Acid, Stearic Acid, Propanediol, Palmitic Acid, Glyceryl Stearate SE, Silica, Capryloyl Glycerin/Sebacic Acid Copolymer, Myrica Cerifera (Bayberry) Fruit Wax, C13-15 Alkane, Sorbitol, Phenethyl Alcohol, Glycerin, Euphorbia Cerifera (Candelilla) Wax, Cetearyl Olivate, Heptyl Undecylenate, Raspberry Ketone, Glyceryl Caprylate, Sorbitan Olivate, Sodium Hydroxide, Stearoyl Glutamic Acid, Acacia Senegal Gum, *Totarol, Trehalose, Polyhydroxystearic Acid, Tocopherol, Glyceryl Undecylenate, Helianthus Annuus (Sunflower) Oil, Trifolium Pratense (Clover) Extract, Vigna Radiata Seed Extract, Biotinoyl Tripeptide-1, Myristoyl Pentapeptide-17, Iron Oxides (CI 77499). *Organic

Versatile application


Apply to the lashes from root to tip using the wand provided. For a pro natural application, apply using Aleph Mascara Fan Brush. Replace cap tightly after use and store in a cool, dry place out of direct sunlight.


Remove


Use a warm cloth and hold over the eyes for a few moments to soften the mascara, then gently wipe away. Your regular face cleanser may be used. Only use as directed and if irritation occurs, discontinue use and consult a physician.


Longevity


For ultimate longevity, keep your mascara away from heavy creams or oils around the eyes. If you’re aiming for all-day wear, prep the eyelids with Prep/Finish Powder to create the perfect base.

New Aleph Lift/Lengthen Mascara
Model wears the new Lift/Lengthen Mascara
Lift/Lengthen Mascara with an all-new castor-oil-based brush for soft-touch precision
Model applies the new Lift/Lengthen Mascara
New Lift/Lengthen Mascara
Aleph Lift Lengthen Mascara Before and Afters
Aleph Lift Lengthen Mascara

NEWLY UPDATED

Lift / Lengthen Mascara

4.3

9g / .317 oz

Lash serum-infused, high-performance clean mascara. Define, lift and lengthen instantly while nourishing lashes for lasting strength and visible length over time. Powered by bioactives, peptides and plant waxes in a flake-free, 100% microplastic-free formula.

$68

or divide your payments with Afterpay at checkout.

Skincare for Your Lashes


Infused with lash-loving peptides like Biotinoyl Tripeptide-1 and Myristoyl Pentapeptide-17, this mascara actively works to strengthen lash follicles, reduce hair fall, and encourage longer, fuller lashes over time.


Conscious Clean Formula


100% microplastic- and silicone-free, toxic carbon-free, prostaglandin-free, and packaged sustainably, this mascara ticks all the boxes for clean, kind, and effective beauty.


Makeup Meets Treatment


Think of it as a serum and mascara in one. You get the immediate lift, colour, and definition you want, plus long-term lash health from a botanical-rich base.

Water (Aqua), Pullulan, Glyceryl Behenate, Hydrogenated Castor Oil/Sebacic Acid Copolymer, *Copernicia Cerifera (Carnauba) Wax, Dextrin Isostearate, Oleic Acid, Stearic Acid, Propanediol, Palmitic Acid, Glyceryl Stearate SE, Silica, Capryloyl Glycerin/Sebacic Acid Copolymer, Myrica Cerifera (Bayberry) Fruit Wax, C13-15 Alkane, Sorbitol, Phenethyl Alcohol, Glycerin, Euphorbia Cerifera (Candelilla) Wax, Cetearyl Olivate, Heptyl Undecylenate, Raspberry Ketone, Glyceryl Caprylate, Sorbitan Olivate, Sodium Hydroxide, Stearoyl Glutamic Acid, Acacia Senegal Gum, *Totarol, Trehalose, Polyhydroxystearic Acid, Tocopherol, Glyceryl Undecylenate, Helianthus Annuus (Sunflower) Oil, Trifolium Pratense (Clover) Extract, Vigna Radiata Seed Extract, Biotinoyl Tripeptide-1, Myristoyl Pentapeptide-17, Iron Oxides (CI 77499). *Organic

Versatile application


Apply to the lashes from root to tip using the wand provided. For a pro natural application, apply using Aleph Mascara Fan Brush. Replace cap tightly after use and store in a cool, dry place out of direct sunlight.


Remove


Use a warm cloth and hold over the eyes for a few moments to soften the mascara, then gently wipe away. Your regular face cleanser may be used. Only use as directed and if irritation occurs, discontinue use and consult a physician.


Longevity


For ultimate longevity, keep your mascara away from heavy creams or oils around the eyes. If you’re aiming for all-day wear, prep the eyelids with Prep/Finish Powder to create the perfect base.

What makes the new Lift/Lengthen Mascara different?

UPGRADED LASH SERUM

Makeup in the moment.

Skincare over time.


A lengthening, volumising, and defining mascara that lifts and enhances lashes for a beautifully wide-eyed look.


Infused with lash serum peptides, Trifolium Pratense & Vigna Radiata Sprout Extract and botanical waxes to nourish and strengthen your lashes with every application.

RE-ENGINEERED GLASS VIAL, WIPER, & WAND

Next-gen application


Smoother product flow, minimal excess. More sustainable.

With an all-new castor-oil-based brush for soft-touch precision.

100% MICROPLASTIC FREE

Taking a Stand Against Microplastics


Microplastics are a common ingredient in many everyday beauty products like mascaras - they’re used to provide ‘slip’ and a film to coat the lashes to make the pigment stay.


Unfortunately they have dire consequences for human health and ultimately end up polluting our ecosystem.


We are thrilled to introduce New Zealand's first natural, sustainable and 100% microplastic-free mascara.


ADD MASCARA FAN BRUSH

Fanned Lashes Like a Pro


Makeup artists use specialised tools to allow for ultimate control over their desired application.


If you want ultimate versatility, Fan Brush gives you the choice to wear it your way. From the finest, most natural application, right through to maximum intensity.


EXPLORE MASCARA FAN BRUSH →

What our early testers are saying

“My lashes have never looked this good.”

“The application is flawless.”

“Three weeks in and I can see the difference in my natural lashes.”

    SHOP LIFT/LENGTHEN MASCARA

    *A clinical study with 15 female volunteers showed that applying 1% AKOSKY® AZUKI twice daily significantly improved eyelash length and density. After 30 days, there was a 3% increase in length and 10 more lashes in a 200-lash section; by 60 days, maximum length increased by 5%, average length by 7%, and density by 9%.

    Certified B Corporation Leaping Bunny Approved Logo Sustainable Business Network Look For the Zero
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    Acacia Senegal Gum

    A natural gum extracted from the Acacia Tree.

    Key benefits

    Film former

    DERIVED FROM

    Acacia tree

    FOUND IN

    Mascara

    Butyrospermum Parkii (Shea) Butter

    A soft plant butter obtained from the Karite tree (Butyrospermum parkii)

    Key benefits

    Melts at body temperature.
    Softens and smooths the skin.
    Prevents moisture loss.

    DERIVED FROM

    Shea almonds from the Karite tree (Butyrospermum parkii)

    FOUND IN

    Radiance

    Camellia Japonica Seed Oil

    Made from the seed of the camellia japonica plant (also called Tsubaki ) and a long-time essential ingredient in both Japanese and Chinese medicine traditions, camellia japonica seed oil has a great ability to boost collagen synthesis, thus improving the skin’s elasticity.

    Known as a natural anti-inflammatory and a great protector of the skin barrier, camellia japonica seed oil reduces the transepidermal water loss, resulting in a decrease in wrinkle formation and fine line appearance.

    Key benefits

    Skin soothing, moisturising and anti-inflammatory properties.
    Helps promote collagen synthesis, retain skin elasticity, reduce the appearance of wrinkles and fine lines.

    DERIVED FROM

    Camelia Japonica Seed

    FOUND IN

    Serum / Primer

    Caprylic/Capric Triglyceride (Organic)

    A medium chain triglyceride derived from coconut oil offering protection to the lipid barrier of the skin to guard against loss of hydration.

    Key benefits

    Pigment dispersion
    Moisturiser

    DERIVED FROM

    Coconut

    FOUND IN

    Cheek / Lip Tint
    Concealer / Foundation
    Radiance

    Capryloyl Glycerin/Sebacic Acid Copolymer)

    Natural replacement for silicones. This creates a barrier to the skin with superior moisturising qualities. Made from renewable, sustainable ingredients using green chemistry.

    Key benefits

    Moisturising, holding the pigment in place

    DERIVED FROM

    RSPO certified palm/palm kernel oil and coconut oil.
    Castor Bean Oil.

    FOUND IN

    Hybrid Eye Pigment
    Mascara
    Gel liner

    Carthamus Tinctorius (Safflower) Seed Oil

    A fine and light oil, carthamus tinctorius (or commonly known as safflower) seed oil, is a natural skin conditioner and lubricant. Rich in linoleic acid and highly moisturising, it is easily absorbed and supports your skin’s natural barrier function. The result is a soft, smooth skin texture.

    Key benefits

    Known for acne fighting properties
    Moisturising

    DERIVED FROM

    Safflower

    FOUND IN

    Serum / Primer
    Moisture Cream

    Cellulose

    A fine oil absorbing powder from the European Beech tree.

    Key benefits

    Oil Absorbing, blurring effect

    DERIVED FROM

    Fagus Sylvatica(European Beech)cellulose.

    FOUND IN

    Concealer / Foundation
    Prep / Finish Powder

    Cetearyl Alcohol

    Forms part of an emulsification system binding water and oil to form a cream.

    Key benefits

    Product stability.

    DERIVED FROM

    Fatty acids derived for RSPO Palm (Elaeis guineensis), coconut (Cocos nucifera), sugarcane (Saccharum), rape /canola
    (Brassica), sugar beet (Beta vulgaris), corn (Zea mays)

    FOUND IN

    Cetyl Palmitate

    Natural Emulsifier

    Key benefits

    Emulsifier

    DERIVED FROM

    Coconut and/or Palm (RSPO Certified)

    FOUND IN

    Gel liner
    Mascara

    Coconut Alkanes

    A natural emollient made of 100% sustainably-sourced coconut oil fatty acids, coconut alkanes help to lock in moisture into your skin while nourishing it. An effective alternative to silicon, this also aids with pigment dispersion without forming a sticky, greasy film on the surface of the skin.

    Key benefits

    Fast absorbing and light
    Offers a soft silky skin feel

    DERIVED FROM

    Coconut

    FOUND IN

    Serum / Primer

    Coco-Caprylate/Caprate

    This light and non-oily skin conditioning ingredient is a natural emollient alternative to mineral oil and silicone. A natural blend of sustainably-sourced, non-drying coconut alcohol, naturally-derived capric acid and caprylic acid, it is quickly absorbed into the skin, leaving a velvet-smooth, non-tacky skin texture ready for immediate make-up application.

    Key benefits

    Fast absorbing
    Skin Conditioning

    DERIVED FROM

    Coconut

    FOUND IN

    Serum / Primer

    C13-15 Alkane

    A natural renewable and sustainable silicone alternative

    Key benefits

    Silky feel
    Pigment dispersion

    DERIVED FROM

    Sugarcane

    FOUND IN

    Gel liner
    Mascara

    Ethyl Macadamiate

    Used as a non-greasy, non-tacky, biodegradable alternative to silicone, ethyl macadamiate is an ester made by blending fatty acids of macadamia oil with ethyl alcohol.
    It is naturally nourishing yet because it offers better spreadability than its synthetic counterparts, it doesn’t feel sticky on your skin. This natural emollient offers greater protection and increases hydration and skin radiance.
    It also offers better pigment dispersion so make-up application is more efficient.

    Key benefits

    Skin Radiance
    Skin Hydration
    Silky Feel

    DERIVED FROM

    Macadamia integrifolia

    FOUND IN

    Serum / Primer

    Euphorbia Cerifera (Candelilla) Wax

    Due to the rugged and arid climactic conditions of it's native Mexico, this plant produces wax to protect itself from water loss.

    Key benefits

    Water repellant
    Lustre
    Film Former

    DERIVED FROM

    Candelilla plant

    FOUND IN

    Concealer / Foundation
    Cheek / Lip Tint
    Radiance
    Mascara

    Glyceryl Caprylate

    A moisturising and emulsifying emollient used for it's antimicrobial properties.

    Key benefits

    Antimicrobial

    DERIVED FROM

    Coconut and/or RSPO certified Palm oil

    FOUND IN

    Mascara
    Gel liner
    Prep / Finish Powder
    Moisture Cream

    Glyceryl Rosinate

    From sustainably managed forests, and a byproduct of the paper industry, this resin from the pine family is used to create a water resistant film and hold.

    Key benefits

    Water resistance
    Reduced transfer

    DERIVED FROM

    Pinus Pinaster (Maritime Pine)

    FOUND IN

    Mascara
    Gel liner

    Heptyl Undecylenate

    A light and dry emollient and a biodegradable alternative to mineral oil and silicone, it helps to prevent moisture loss while offering good slip, resulting in a silky-smooth skin texture.

    Key benefits

    Alternative to silicones
    Reduces greasiness

    DERIVED FROM

    Castor oil

    FOUND IN

    Mascara
    Gel liner

    Hibiscus Syriacus Callus Extract

    A plant cell complex derived from the Blue Bird Hibiscus plant, this anti-oxidant stimulates the skin metabolism, slows down the natural oxidation process and reduces the production of free radicals. The result is a visible decrease in wrinkle size and depth, as well as an improved skin tone.

    Key benefits

    High in antioxidants to repair skin damage and help even skin tone.
    Slows down general cell oxidation.
    Reduces excessive production of free radicals.

    DERIVED FROM

    Blue Hibiscus

    FOUND IN

    Serum / Primer

    Helianthus Annuus (Sunflower) Seed Oil

    Sunflower seed oil and made of triglycerides of linoleic acid and oleic acid, it helps to restore the skin’s natural barrier’s protection, resulting in greater hydration and a visibly improved skin texture. Also rich in Vitamin E, this powerful anti-oxidant with known anti-inflammatory properties, repairs, strengthens and soothe the skin

    Key benefits

    Rich in Vitamin E

    DERIVED FROM

    Sunflower

    FOUND IN

    Serum / Primer
    Radiance
    Prep / Finish Powder
    Concealer / Foundation
    Mascara
    Hybrid Eye Pigment
    Cheek / Lip Tint

    Hydrogenated Olive Oil

    A solidified version of olive oil

    Key benefits

    Pigment dispersion
    Moisturising

    DERIVED FROM

    Olives

    FOUND IN

    Gel liner

    Iron Oxides (CI 77491, CI 77492, CI 77499)

    A mineral used to add colour to cosmetics either on their own or by coating a mica substrate.

    Key benefits

    Colour Pigment

    DERIVED FROM

    Iron Oxide

    FOUND IN

    Cheek / Lip Tint
    Concealer / Foundation
    Hybrid Eye Pigment
    Mascara
    Radiance
    Gel liner

    Jojoba Esters

    A natural ester derived from moisturising jojoba oil, this non-greasy emollient improves the staying power and stability of pigments on your skin while nourishing and protecting your skin with antioxidants and Vitamin E and B. The natural high oxidative stability of jojoba oil allows a longer efficacy of the formula.

    Key benefits

    Improve barrier function
    Enhance oxidative stability of the product
    Moisturising

    DERIVED FROM

    Simmondsia chinensis (Jojoba seeds)

    FOUND IN

    Concealer / Foundation
    Cheek / Lip Tint
    Radiance

    Magnesium Stearate

    A compound of the mineral magnesium and stearic acid for enhanced slip and adhesion.

    Key benefits

    Adhesion to the skin
    Oil absorbing

    DERIVED FROM

    RSPO certified Palm oil and minerals derived from the sea.

    FOUND IN

    Malic Acid

    A natural alpha-hydroxy acid, thus a great skin brightening and smoothing ingredient, malic acid is found in fruits like apple and pear. Milder than its synthetic counterparts, it offers a gentle exfoliation process and boosts ceramide production. The result is tighter pores, a decreased pigmentation and a reduction of visible lines.

    Key benefits

    Skin brightening
    Skin moisturizing

    DERIVED FROM

    FOUND IN

    Serum / Primer

    Mica

    A silicate mineral which is coated with various other minerals including iron oxides to create various effects from pearlescent to matte textures. Aleph chooses to only work with suppliers committed to using ethically sourced Mica.

    Key benefits

    Offers colour, texture and dimension to makeup.

    DERIVED FROM

    Muscovite

    FOUND IN

    Concealer / Foundation
    Radiance
    Cheek / Lip Tint
    Hybrid Eye Pigment

    Microcrystalline Cellulose

    Ultra fine powder derived from wood used to create a soft focus blurred effect.

    Key benefits

    Smoothing effect
    Blurring effect

    DERIVED FROM

    Wood pulp

    FOUND IN

    Concealer / Foundation

    Myrica Cerifera (Bayberry) Fruit Wax

    Sustainably harvested and naturally processed from the fruits of the Myrica Pubescens tree. Found in Colombia

    Key benefits

    Hair conditioning properties

    DERIVED FROM

    Berries of Myrica Pubescens tree

    FOUND IN

    Mascara

    Octyldodecanol

    A long chain fatty acid used for pigment dispersion and moisturisation.

    Key benefits

    Pigement Dispersion
    Moisturisation

    DERIVED FROM

    Coconut and Palm oil (RSPO Certified)

    FOUND IN

    Concealer / Foundation
    Cheek / Lip Tint

    Oleic Acid

    A common fatty acid found in many plant oils.

    Key benefits

    Calming to the skin
    Helps protect the skin barrier against moisture loss.
    Moisturising

    DERIVED FROM

    Olive Oil

    FOUND IN

    Gel liner
    Mascara

    Totarol (Organic)

    Unique to New Zealand, Totarol is sustainably sourced from the heartwood of recycled Totara trees. With antioxidant properties seven times more effective than Vitamin E, Totarol also has antibacterial properties effective at fighting acne
    causing bacteria.

    Key benefits

    Antibacterial
    Soothing, Calming
    Antioxidant properties

    DERIVED FROM

    Reclaimed Totara wood

    FOUND IN

    Concealer / Foundation
    Radiance
    Mascara
    Cheek / Lip Tint
    Moisture Cream

    Oryza Sativa (Rice) Germ Extract

    Part of a patented combination of ingredients set to guard the skin against the damaging effects of urban pollutants and blue light.

    Key benefits

    In combination with other ingredients:
    Guards against blue light and urban pollutants

    DERIVED FROM

    Rice

    FOUND IN

    Cheek / Lip Tint
    Concealer / Foundation
    Radiance

    Phenethylalcohol

    An 100% aromatic alcohol used for it's antimicrobial properties.

    Key benefits

    DERIVED FROM

    This ingredient can be obtained from multiple sources, we choose to source this from fermented natural tobacco leaves, stem, and rhizome.

    FOUND IN

    Gel liner
    Mascara

    Polyhydroxystearic Acid

    An soft wax assisting in pigment dispersion

    Key benefits

    Pigment dispersion

    DERIVED FROM

    Castor Oil

    FOUND IN

    Gel liner
    Mascara

    Propanediol

    A Natural, skin-friendly, preservative-boosting and moisturising alternative to petroleum-based glycols.

    Key benefits

    Moisturising
    Preservative boosting properties

    DERIVED FROM

    Fermentation of glucose

    FOUND IN

    Gel liner
    Mascara

    Raspberry Ketone

    Traditionally used in Chinese medicine and the Ayurvedic tradition of India, this natural antimicrobial acts as strong antioxidant and free radical scavenger and helps to protect
    the elasticity of the skin.

    Key benefits

    Preservative booster
    Helps to protect elasticity of the skin

    DERIVED FROM

    Red Raspberries

    FOUND IN

    Gel liner
    Mascara

    Ricinus Communis (Castor) Seed Oil (Organic)

    A thick plant oil high with a low molecular weight to penetrate the skin easily for added skin softening.

    Key benefits

    A skin soothing and softening

    DERIVED FROM

    Castor Bean Plant

    FOUND IN

    Cheek / Lip Tint
    Concealer / Foundation
    Radiance
    Hybrid Eye Pigment
    Gel liner

    Santalum Album (Sandalwood) Oil

    Extracted from the highly fragrant wood of the Santalum Album tree and considered one of the most sacred oils, Sandalwood has been used since ancient times in religious ceremonies, for cosmetic and perfume.

    Key benefits

    Sandalwood oil helps balance and soothe the skin as well as aiding in toning and firming the skin.

    DERIVED FROM

    Santalum Album Tree

    FOUND IN

    Serum / Primer

    Silica

    One of the earths most abundant minerals, in cosmetics used as a powder providing high oil absorption.

    Key benefits

    Oil Absorption
    Mattifying
    Silky skin feel

    DERIVED FROM

    Silica

    FOUND IN

    Cheek / Lip Tint
    Concealer / Foundation
    Radiance
    Prep / Finish Powder
    Hybrid Eye Pigment
    Mascara

    Silybum Marianum (Milk Thistle) Extract

    Derived from the fatty acids from the milk thistle plant, silybum marianum ethyl ester is a sustainably-produced dry oil rich in Omega 6 fatty acids. It protects the natural skin barrier function and helps to soften the skin.

    Key benefits

    Strengthens skin barrier and helps retain optimum moisture levels.
    Creates a silky feel and holds pigment to the skin.

    DERIVED FROM

    Milk Thistle

    FOUND IN

    Serum / Primer

    Simmondsia Chinensis (Jojoba) Seed Oil (Organic)

    An organic cold pressed oil extracted from the seeds of the Jojoba shrub. Technically not an oil but a wax, Jojoba has a very similar molecular profile to human sebum.

    Key benefits

    Penetrates deep into the skin to help balance sebum production.

    DERIVED FROM

    Simmondsia chinensis (Jojoba Seeds)

    FOUND IN

    Cheek / Lip Tint
    Concealer / Foundation
    Radiance

    Sodium Hydroxide

    While on its own is very alkaline, Sodium Hydroxide is used as a pH Adjuster working with other ingredients to balance the formulation to the correct eye friendly pH.

    Key benefits

    pH adjuster

    DERIVED FROM

    Salt water

    FOUND IN

    Gel liner
    Mascara

    Stearoyl Glutamic Acid

    An amino acid assisting in pigment dispersion.

    Key benefits

    Pigment dispersion

    DERIVED FROM

    RSPO Certified Palm (Elaeis guineensis), Beet (Beta vulgaris) and Sugarcane (Saccharum officinarum)

    FOUND IN

    Mascara
    Gel liner

    Sorbitol

    A sugar alcohol used as a humectant

    Key benefits

    Humectant

    DERIVED FROM

    Bio fermentation of sugar

    FOUND IN

    Gel liner

    Sucrose Polystearate

    Natural emulsifier

    Key benefits

    Emulsifying properties

    DERIVED FROM

    Sugar Cane / Beet Sugar

    FOUND IN

    Mascara
    Gel liner

    Terminalia Ferdinandiana (Kakadu Plum) Seed Oil

    Derived from the Australian superfood Kakadu plum, the richest source of Vitamin C known, terminalia ferdinandiana seed oil is a powerful anti-oxidant and collagen synthesis booster. It naturally regenerates your skin and helps your skin to fight free radicals, slowing the appearance of skin ageing, soothes and brightens, resulting in a more even skin tone and a smoother texture.

    Key benefits

    Antioxidant
    Emollient
    Humectant
    Skin protecting

    DERIVED FROM

    Kakadu Plum Seed Oil

    FOUND IN

    Serum / Primer

    Theobroma Cacao (Cocoa) Seed Butter (Organic)

    Creates a hydrating barrier to the skin preventing water loss while nourishing the skin. Cocoa butter also smells heavenly!

    Key benefits

    High in antioxidants, hydrating and nourishing to the skin and provides a luxurious skin feel.

    DERIVED FROM

    Cocoa Butter is obtained from the fruit of the Cacao tree (Theobroma Cacao)

    FOUND IN

    Cheek / Lip Tint
    Concealer / Foundation
    Radiance

    Titanium Dioxide (CI 77891)

    A naturally occurring white mineral used in cosmetics to provide opacity, brightness and pigment.

    Key benefits

    Colour Pigment
    Ability to refract light

    DERIVED FROM

    Titanium Dioxide

    FOUND IN

    Concealer / Foundation
    Cheek / Lip Tint
    Hybrid Eye Pigment
    Radiance

    Tocopherol

    Vitamin E used as an antioxidant

    Key benefits

    Antioxidant properties to prevent oxidation of lipids

    DERIVED FROM

    Sunflower Oil

    FOUND IN

    Cheek / Lip Tint
    Concealer / Foundation
    Radiance
    Mascara
    Gel liner
    Hybrid Eye Pigment
    Moisture Cream

    Triheptanoin

    A palm-free alternative medium chain triglyceride derived from castor bean and coconut, Tripheptanoin is a non-sticky and non-greasy natural emollient.

    A formula enhancer, it helps other ingredients to penetrate the different layers of the skin faster and feels light on the skin.

    Key benefits

    Nourishing to the skin while assisting pigment dispersion

    DERIVED FROM

    Coconut and Castor Oils

    FOUND IN

    Serum / Primer

    Ubiquinone AKA CoQ10

    Coenzyme Q 10 is a potent antioxidant used by the mitochondria of the cell to help produce energy and function optimally.

    Key benefits

    Neutralises free radicals
    Reduce the appearance of fine lines and wrinkles.
    Evens out skin tone, and helps fade and prevent dark spots by blocking out tyrosinase, a catalyst in the production of melanin.

    DERIVED FROM

    Microbial fermentation

    FOUND IN

    Concealer / Foundation
    Cheek / Lip Tint
    Radiance
    Moisture Cream

    Key benefits

    DERIVED FROM

    FOUND IN

    Key benefits

    DERIVED FROM

    FOUND IN

    Actinidia Chinensis (Kiwi) Seed Oil - Organic

    This superfood grown in New Zealand contains a host of benefits for the skin including antioxidants like Vitamin E, as well as high concentration of omega 3s to maintain moisture.

    Grown in New Zealand and up cycled from the food industry, Kiwifruit seeds are cold pressed to extract a 100% natural oil with an extremely high concentration of Alpha Linolenic Acid.

    Key benefits

    Moisturising, Antioxidant

    DERIVED FROM

    Kiwi Fruit

    FOUND IN

    Gloss / Balm

    Alaria Esculenta Extract

    Also known as Arctic Winged Kelp. This brown algae is made up of a network of elastic fibres helping it survive in extremely strong tidal pressure waters.

    Key benefits

    Reduce the appearance of fine lines and wrinkles.
    Firming and toning.
    Helping reduce the accelerated aging protein Progerin in aging cells.

    DERIVED FROM

    Arctic Winged Kelp

    FOUND IN

    Concealer / Foundation

    Argania Spinosa Fruit Extract (Organic)

    Sourced through a group of cooperatives of Argan production with the intention of providing employment to women in rural areas. This extract from the Argan Fruit Pulp has been produced to help plump and redensify the skin over the long term.This ingredient is organic, Cosmos and Ecocert approved.

    Key benefits

    To boost type 1 Collagen production
    Fights against "adipocytes ageing"

    DERIVED FROM

    Argan Fruit Pulp

    FOUND IN

    Gloss / Balm

    Astragalus Membranaceus Root Extract

    Used in traditional Chinese medicine for a variety of benefits, this antioxidant rich plant has been shown to offer skin benefits.

    Key benefits

    Boosts hyaluronic acid synthesis
    and increases elasticity

    DERIVED FROM

    Astragalus Root

    FOUND IN

    Moisture Cream

    Astrocaryum Murumuru Seed Butter (Organic)

    A rich butter produced by the fruit of Amazon Native Murumuru tree.

    Key benefits

    Murumuru butter is rich in medium- and long-chain fatty acids, such as lauric acid and myristic acid, which can help to restore the skin’s moisture barrier.

    DERIVED FROM

    Fruit of the Murumuru tree, native to the Amazon region of Brazil.

    FOUND IN

    Moisture Cream

    Bakuchiol

    A gentle yet powerful plant-based alternative to retinol. Bakuchiol acts to improve skin texture, reduces fine lines, brighten skin tone, and support collagen production and elasticity.

    Key benefits

    Improves skin texture, reduces fine lines, brightens skin tone, and supports collagen production and elasticity.

    DERIVED FROM

    Psoralea corylifolia plant

    FOUND IN

    Moisture Cream

    Benzyl Alcohol

    Preservative

    Key benefits

    DERIVED FROM

    Synthetic

    FOUND IN

    Moisture Cream

    Biotinoyl Tripeptide-1

    A combination of Biotin and Tripeptide-1 this string of amino acids helps delay hair follicle senescence, facilitate hair fixation in dermal hair follicles to prevent hair loss helping lashes grow stronger and longer.

    Key benefits

    Improves eyelash length and strength

    DERIVED FROM

    Synthesised from Amino Acids

    FOUND IN

    Mascara

    Bismuth Oxychloride (CI 77163)

    A component used in the coating of a substrate to achieve the desired effect of certain colour pigments.

    Key benefits

    Iridescence

    DERIVED FROM

    Mineral/Nature Identical

    FOUND IN

    Hybrid Eye Pigment

    Bixa Orellana Seed Extract

    Commercially known as Annatto, the Bixa Orellana plant has been used since Mayan times for it's culinary and many healing properties. In this instance, the seeds are cultivated, sundried and ground to release a potent extract that delivers matifying and pore refining properties.

    Key benefits

    Decrease sebacious gland activity
    Decrease pore size
    Maintain Skin Hydration
    Mattify the skin

    DERIVED FROM

    Bix Orellana Plant

    FOUND IN

    Prep / Finish Powder

    Brassica Alcohol

    A natural, palm-free fatty alcohol used as natural structuring agent and secondary emulsifier.

    Key benefits

    Improves stability and texture

    DERIVED FROM

    Naturally derived from waxes found in plants from the Cabbage (Brassica) family.

    FOUND IN

    Moisture Cream

    C10-C18 Triglycerides

    Texturising agent, improves the feel on skin or lips

    Key benefits

    DERIVED FROM

    Hydrogenated Palm Oil (RSPO) and Palm Kernel Oil

    FOUND IN

    Cheek / Lip Tint

    Calcium Aluminum Borosilicate

    A glass type material used as a substrate coated with Iron Oxides, Titanium Dioxide or Silica to create colour and sparkle.

    Key benefits

    Reflective and Pearlescent and irridescent.

    DERIVED FROM

    Mineral - Silica

    FOUND IN

    Hybrid Eye Pigment
    Radiance

    Calcium Gluconate

    Humectant

    Key benefits

    DERIVED FROM

    FOUND IN

    Calcium Silicate

    A mineral used to absorb oil.

    Key benefits

    Oil Absorbing

    DERIVED FROM

    Mineral

    FOUND IN

    Prep / Finish Powder

    Calcium Sodium Borosilicate

    A glass type material used as a substrate coated with Iron Oxides, Titanium Dioxide or Silica to create colour and sparkle.

    Key benefits

    Reflective
    Pearlescent
    Irridescent

    DERIVED FROM

    Mineral - Silica

    FOUND IN

    Hybrid Eye Pigment

    Copernicia Cerifera (Carnauba) Wax (Organic)

    Wax which exudes from the leaves of the Brazilian Palm tree.

    Key benefits

    Film Former
    Water repellant

    DERIVED FROM

    Brazilian palm tree known as ‘Copernica Cerifera’, also referred to as the "Tree of Life".

    FOUND IN

    Cyathea Medullaris Leaf Extract

    Mamaku, New Zealand Native Black Fern Extract contains unique biomimetic biopolymers
    which it uses as defensive and adaptive mechanisms to survive and
    thrive in its environment.

    Together with NZ Red Seaweed creates a synergistic effect of
    immediate lifting and tightening of the skin.

    Key benefits

    Hydrating, Lifting and Firming

    DERIVED FROM

    Mamaku, New Zealand Native Black Fern Extract

    FOUND IN

    Moisture Cream

    Dextrin Isostearate

    Key benefits

    DERIVED FROM

    FOUND IN

    Mascara

    Deydroacetic Acid

    Preservative

    Key benefits

    DERIVED FROM

    Synthetic

    FOUND IN

    Dicaprylyl Ether

    An light, skin conditioning emollient.

    Key benefits

    Forms part of the active ingredient system

    DERIVED FROM

    Coconut and/or RSPO Certified palm oil

    FOUND IN

    Gloss / Balm

    Ferric Ferrocyanide (CI 77510)

    A component used in the coating of a substrate to achieve the desired effect of certain colour pigments.

    Key benefits

    Color

    DERIVED FROM

    Mineral/Nature Identical

    FOUND IN

    Hybrid Eye Pigment

    Glyceryl Behanate

    Key benefits

    DERIVED FROM

    FOUND IN

    Mascara
    Gel liner

    Glyceryl Stearate SE

    Biodegradable and natural emulsifier derived from olive and coconut.

    Key benefits

    Emulsifier

    DERIVED FROM

    Olive and Coconut

    FOUND IN

    Mascara
    Gel liner

    Glyceryl Undecylenate

    A moisturising and emulsifying emollient used for its antimicrobial properties.

    Key benefits

    Antimicrobial

    DERIVED FROM

    Castor Oil

    FOUND IN

    Mascara
    Gel liner

    Glycerin

    Key benefits

    Humectant

    DERIVED FROM

    FOUND IN

    Gloss / Balm

    Glycine Soja (Soybean) Oil (Organic)

    Part of a patented combination of ingredients set to guard the skin against the damaging effects of urban pollutants and blue light.

    Key benefits

    In combination with other ingredients:
    Guards against blue light and urban pollutants

    DERIVED FROM

    Organic Soy Bean

    FOUND IN

    Prep / Finish Powder

    Illite

    A Clay mineral used to deliver a silky skin finish.

    Key benefits

    Silky, Velvety texture.

    DERIVED FROM

    Mineral/Nature Identical

    FOUND IN

    Prep / Finish Powder

    Lauryl Glucoside

    A natural surfactant

    Key benefits

    Forms part of the active ingredient system

    DERIVED FROM

    FOUND IN

    Gloss / Balm

    Manganese Violet (CI 77742)

    A component used in the coating of a substrate to achieve the desired effect of certain colour pigments.

    Key benefits

    Colour

    DERIVED FROM

    Mineral/Nature Identical

    FOUND IN

    Hybrid Eye Pigment

    Myristoyl Pentapeptide-17

    Enhances keratin production while conditioning the lashes, preventing break off allowing for longer, stronger lashes.

    Key benefits

    Conditioning and Strengthening

    DERIVED FROM

    Synthesised from Amino Acids

    FOUND IN

    Mascara

    Oryza Sativa (Rice) Bran Wax

    Upcycled and sustainable, Rice Bran Wax is extracted from the bran layer that has been removed to create white rice.

    Key benefits

    Adds structure to the formulation.
    Water repellant.

    DERIVED FROM

    Rice

    FOUND IN

    Cheek / Lip Tint
    Concealer / Foundation
    Radiance

    Oryza Sativa (Rice) Extract

    Part of a patented combination of ingredients set to guard the skin against the damaging effects of urban pollutants and blue light.

    Key benefits

    In combination with other ingredients:
    Guards against blue light and urban pollutants

    DERIVED FROM

    Rice

    FOUND IN

    Prep / Finish Powder

    Palmitic Acid

    Key benefits

    DERIVED FROM

    FOUND IN

    Polyglyceryl-3 Diisostearate

    Part of a patented combination of ingredients set to guard the skin against the damaging effects of urban pollutants and blue light.

    Key benefits

    In combination with other ingredients:
    Guards against blue light and urban pollutants

    DERIVED FROM

    Glycerin and Stearic acid (Palm Free)

    FOUND IN

    Prep / Finish Powder

    Potassium Sorbate

    Preservative

    Key benefits

    DERIVED FROM

    FOUND IN

    Moisture Cream

    Prunus Amygdalus Dulcis (Sweet Almond) Oil

    The high quantities of oleic acid found in this oil give it exceptional skin softening properties. Traditionally Sweet almond oil has been known to assist in the healing of skin conditions such as psoriasis and eczema.

    Key benefits

    Regenerating, soothing, and moisturising properties

    DERIVED FROM

    Almonds

    FOUND IN

    Gloss / Balm

    Polyglyceryl-2 Dipolyhydroxystearate

    An emulsifier derived from 100% natural and renewable feedstock.

    Key benefits

    Emulsifier

    DERIVED FROM

    Coconut and/or Palm oil (RSPO), Castor oil

    FOUND IN

    Gloss / Balm

    Pullulan

    Natural sugar-based film forming agent.

    Key benefits

    Film former.
    Shine.

    DERIVED FROM

    Bio Fermantation

    FOUND IN

    Mascara
    Gel liner

    Red 6 Lake (CI 15850)

    Synthetic Vegan Red colour

    Key benefits

    Red Pigment

    DERIVED FROM

    Synthetic

    FOUND IN

    Cheek / Lip Tint

    Red 7 Lake (CI 15850)

    Synthetic Red Pigment

    Key benefits

    Vegan Red colour

    DERIVED FROM

    Synthetic

    FOUND IN

    Cheek / Lip Tint

    Red 27 Lake (CI 45410)

    A synthetic red pigment

    Key benefits

    Vegan red colour

    DERIVED FROM

    Synthetic

    FOUND IN

    Cheek / Lip Tint

    Sarcothalia Circumcincta Extract

    New Zealand Native Red Seaweed contains natural biopolymers that are known to form a fishnet like matrix that can help hold
    water molecules, while also acting as a structural
    scaffold to tighten the skin.
    Developed using Clean Chemistry to ensure ultimate bioavailability of its active compounds.

    Key benefits

    Hydrating, Plumping, Tightening

    DERIVED FROM

    Wildcrafted New Zealand Red Seaweed

    FOUND IN

    Moisture Cream

    Schisandra Chinensis Fruit Extract

    An ancient adaptogenic plant popular in Chinese herbalism for centuries, and valued for its high levels of antioxidants to protect the skin from environmental stressors and free radicals. This berry extract has also been revered for its ability to visibly revitalise skin tone and texture by significantly improving cutaneous firmness, resilience, and elasticity.

    Key benefits

    Increases the skin cells’ energy level and vitality

    Helps the skin to adapt to the impact of pollutants, free radicals and mechanical forces
    Significantly increases skin elasticity
    Visibly improves fine lines
    Improves skin tonicity and smoothness

    DERIVED FROM

    Schisandra berries

    FOUND IN

    Sclerotium Gum

    A biopolymer produced by an aerobic fermentation process.

    Key benefits

    DERIVED FROM

    Fermentation of sugars with strains of Sclerotium rolfsii.

    FOUND IN

    Moisture Cream

    Shea Butter (Organic)

    Ethically produced and Sustainably refined to produce a skin softening butter.

    Key benefits

    Skin smoothing and softening

    DERIVED FROM

    Seeds from Karite tree

    FOUND IN

    Cheek / Lip Tint
    Concealer / Foundation
    Lips
    Face
    Cheek

    Shea Butter Ethyl Esters

    Key benefits

    DERIVED FROM

    Shea almonds from the Karite tree (Butyrospermum parkii)

    FOUND IN

    Gloss / Balm

    Sodium Benzoate

    Preservative

    Key benefits

    DERIVED FROM

    synthetic

    FOUND IN

    Moisture Cream

    Sodium Hyaluronate

    Hyaluronic Acid is a humectant capable of holding 1000X its weight in water. As we age the natural HA produced by our bodies declines contributing to moisture loss, increasing the signs of aging.

    Key benefits

    Hydrating, plumping

    DERIVED FROM

    Byproduct of the bacterial fermentation of Corn, Wheat and Yeast Extract.

    FOUND IN

    Moisture Cream

    Sodium Sulfate

    Sodium sulfate a simple inorganic salt and not to be confused with surfactant sulfates such as SLS commonly found in personal care items. Sodium sulfate is used in one of our ingredients to aid with the drying of the resin mix and not a surfactant. This appears at less than 0.001% in the final product.

    Key benefits

    DERIVED FROM

    FOUND IN

    Mascara

    Spilanthes Acmella Flower/Leaf/Stem Extract (Organic)

    Is known as the Toothache plant due to its numbing properties when chewed. In skincare it’s known as a source of a Phytotensor Molecule which has Vasorelaxant and antioxidant activities, beneficial for their lifting effect as a fast-acting muscle relaxant while also having a positive effect on the skin’s collagen network.

    Key benefits

    Stimulates, reorganizes and

    Strengthens the collagen network

    Antioxidant

    Muscle Relaxing aiding in the visible reduction of fine lines and wrinkles

    DERIVED FROM

    FOUND IN

    Stearic Acid

    A fatty acid found in a variety of foods. In this instance it is derived from Eco certified Olives.

    Key benefits

    Emulsifier.

    DERIVED FROM

    Olives

    FOUND IN

    Gel liner
    Mascara

    Squalane

    From a natural and renewable source, this olive derived emollient mimics a lipid found in the skin offering additional nourishment and moisture.

    Key benefits

    Moisturising
    Nourishing

    DERIVED FROM

    Olive

    FOUND IN

    Prep / Finish Powder

    Tin Oxide (CI 77861)

    A component used in the coating of a substrate to achieve the desired effect of certain colour pigments.

    Key benefits

    Lustre

    DERIVED FROM

    Mineral - Cassiterite

    FOUND IN

    Hybrid Eye Pigment

    Trehalose

    Plant derived sugar

    Key benefits

    Aids film former

    DERIVED FROM

    FOUND IN

    Mascara

    Trihydoxystearin

    A lipid composed of glycerin and hydroxystearic acid.

    Key benefits

    Helps colour payoff.

    DERIVED FROM

    Castor Oil

    FOUND IN

    Cheek / Lip Tint
    Concealer / Foundation

    Water/Aqua

    Purified water

    Key benefits

    To allow for evaporation in order to set the product. Or sometimes found in very small amounts as part of an ingredient system.

    DERIVED FROM

    Water

    FOUND IN

    Mascara
    Gel liner
    Gloss / Balm

    Xanthum Gum

    Texturising agent

    Key benefits

    DERIVED FROM

    Polysaccharides produced by an aerobic fermentation process.

    FOUND IN

    What people are saying

    One of my Aleph favs is Cheek/Lip Tint Terra. It blends to create a flawless contour or bronzer but can also be added to so many other products to adjust the shade.”

    Ann-Maree


    Sunkissed and glowing. I love how light and natural Aleph Beauty feels on my skin.”

    @sakuramatches


    Loving this brush as a makeup artist. I have been looking for a fan brush like this but I couldn't find it anywhere. Aleph has been a life saver to provide this brush so close to home!”

    Clarette S


    My eyelashes are now so much longer and thicker since the introduction of the mascara to the range and I'm loving the bold looks you can create with Gel Liner Onyx.”

    Michelle L


    Aleph products feel amazing on the skin and so nourishing. I am able to easily create a natural look or an evening look. I can’t recommend Aleph highly enough.”

    Kylie


    Love the Concealer/Foundation! A little goes a long way, and you can build up the coverage if you need more.”

    Jessica G


    My favourite aleph product has to be Ascend. I use it every day as a beautiful lip and cheek tint but I also use it as eyeshadow as it has such a nice warming colour.”

    Paige