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9g / .317 oz
Lash serum-infused, high-performance clean mascara. Define, lift and lengthen instantly while nourishing lashes for lasting strength and visible length over time. Powered by bioactives, peptides and plant waxes in a flake-free, 100% microplastic-free formula. Ophthalmologist tested and safe for daily wear.
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Infused with lash-loving peptides like Biotinoyl Tripeptide-1 and Myristoyl Pentapeptide-17, this mascara actively works to strengthen lash follicles, reduce hair fall, and encourage longer, fuller lashes over time.
100% microplastic- and silicone-free, toxic carbon-free, prostaglandin-free, and packaged sustainably, this mascara ticks all the boxes for clean, kind, and effective beauty.
Think of it as a serum and mascara in one. You get the immediate lift, colour, and definition you want, plus long-term lash health from a botanical-rich base.
Synthesised from Amino Acids
Synthesised from Amino Acids
Berries of Myrica Pubescens tree
UPGRADED LASH SERUM
A lengthening, volumising, and defining mascara that lifts and enhances lashes for a beautifully wide-eyed look.
Infused with lash serum peptides, Trifolium Pratense & Vigna Radiata Sprout Extract and botanical waxes to nourish and strengthen your lashes with every application.
Re-engineered glass vial, wiper, & wand
Smoother product flow, minimal excess. More sustainable.
With an all-new castor-oil-based brush for soft-touch precision.
100% MICROPLASTIC FREE
Microplastics are a common ingredient in many everyday beauty products like mascaras - they’re used to provide ‘slip’ and a film to coat the lashes to make the pigment stay.
Unfortunately they have dire consequences for human health and ultimately end up polluting our ecosystem.
We are thrilled to introduce New Zealand's first natural, sustainable and 100% microplastic-free mascara.
ADD MASCARA FAN BRUSH
Makeup artists use specialised tools to allow for ultimate control over their desired application.
If you want ultimate versatility, Fan Brush gives you the choice to wear it your way. From the finest, most natural application, right through to maximum intensity.
The aleph mascara applies beautifully and gives my lashes a real boost. Smooth, no clumps, all day wear - I’m really pleased. And it washes off without the need for expensive eye makeup removers. Thank you😊
Was hesitant to purchase but wonder why I waited so long. Gives a nice uplift to lashes
I really wanted to love this product. Glass container? Sign me in. But this mascara doesn't work with lash curler at all and doesn't lift lashes by itself as well. So dissapointed for this price. Back to the hunt for a clean mascara that holds the curl.
Hi Sandy, while it might not offer the same curl-lock as a waterproof formula, the mascara is designed to nourish and strengthen lashes over time, which can help them hold a curl better naturally. We've reached out to you by email to help you further. Thanks for your honest feedback.
So impressed with this mascara. No smudging, still looks great at the end of the day, and it’s much easier to remove than what I was using before.
Application is so easy at it seems to glide on. There is no clumping and it’s gentle on the eyes. No more sore stingy eyes. Love it!
Use our Shade Matcher to quickly find the most complimentary shades for your unique complexion, or connect with one of our makeup artists for a personal colour consult.
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