Just purchased the upgraded mascara, I've been using the previous one for a while and this new one is amazing. It really adds length to my eyelashes and it applies really smoothly and not thick. The new packaging is much cleaner too when pulling the wand out. Love how Aleph is always improving and creating amazing products. I used to hate wearing makeup as it felt icky wearing it all day, but Aleph is like wearing skin care. Yay!

Overall very happy. Most natural mascaras cause smudging but this dries quickly, stays on well all day without flaking. A little thick in the tube and sometimes when applying but I'm not giving less stars as I feel the mascara meets all my requirements.

I was pleasantly surprised how good this mascara is. Does what it says. Very happy with my purchase.

I have been wearing this product for three weeks and I have noticed a difference in length It doesn't feel heavy as a normal mascara - I would recommend this product

I originally gave this mascara three stars because I found there was too much product on the wand. Customer support reached out to me and suggested that wiping the wand on a clean tissue may help the clumping

Well it did work better but to me thats a waste of product which is why I now give it 4 stars

I really like the mascara and how clean the product is, however, for $45 I shouldn’t have to wipe the wand before using

I started using the wand from my Benefit BAD Girl Mascara and it works better

If the wand could be improved, then this could be 5 stars

Because of these issuer and price point I would NOT recommend to a friend

Thank you for listening

Btw…customer support is outstanding