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Aleph Beauty's compact collection takes the complication out of everyday makeup so you can streamline your beauty routine without sacrificing creativity.
But what is everyday makeup? The common assumption is that everyday makeup is simple, natural and subtle. Likely a combination of products that you feel comfortable using and confident to create the desired look.
Sometimes we can become so attached to our go-to look, that we forget to change things up and experiment with our everyday look. Similar to the favourite outfits we have in our wardrobes – except we don't wear the same thing every day.
Just as we pick outfits based on our moods, schedules and the weather, we can choose our makeup looks too. Redefining "everyday makeup" can help to reconnect with the fun and creativity behind makeup application.
CREATIVITY & CONFIDENCE
There are so many ways to coordinate your daily outfit choice with your everyday makeup look. Use a splash of colour to spruce up your morning routine and wake up excited to put on makeup.
Forget the overwhelm of waking up early to labour over the countless products in your makeup kit. Aleph's synergistic product range is designed to be mixed and matched for ultimate versatility and customisation.
At Aleph, we believe you don't need a complicated routine to look beautiful. With just a few key products, you can create a stunning look, in a matter of minutes.
To lend a bit of comforting creativity, the Aleph Beauty Team experimented with colour combinations and some of their favourite outfits.
MARIA
Colour match your makeup to your outfit – Maria wears Concealer/Foundation 2.0 with Cheek/Lip Tint ~ Grounded on her cheeks. On the eyelids, a combination of Cheek/Lip Tint ~ Terra and Radiance ~ Sun to draw light into the eyes. Paired with Cheek/Lip Tint ~ Crush on the lips, with the colour slightly toned back using a touch of Terra. Perfectly matched to the autumn tones of Maria's favourite dress.
MELISSA
A pretty pop of pink for a cohesive colour match – Melissa wears Concealer/Foundation 2.0 with a bold matching lip mix of Cheek/Lip Tint ~ Crush and Cheek/Lip Tint ~ Réve. For the cheeks, a natural nude using Cheek/Lip Tint ~ Grounded, and on the eyes Cheek/Lip Tint ~ Terra and Radiance ~ Sun.
ALISON
Complement a bold blue with Cheek/Lip Tint ~ Ascend. Alison wears Concealer/Foundation 2.0 mixed with Radiance ~ Moon to reflect light and create an even skin appearance, and a touch of Moon on the eyes to attract the light. A flush of colour with Cheek/Lip Tint ~ Réve on the cheeks and on the lips a mix of Réve and Ascend for a peachy-pink.
CAITLIN
Recreate this look with a hint of colour for a fresh and youthful glow. Caitlin wears Concealer/Foundation 1.0 with Radiance ~ Moon to illuminate the eyes. Add a soft glow to the cheeks and lips with a mix of Cheek/Lip Tint ~ Réve and Radiance ~Sun.
ALANA
Pair pinks and purples for a warm, winter meets summer look. Alana wears Concealer/Foundation 1.0 and a mix of Cheek/Lip Tint ~ Grounded and Cheek/Lip Tint ~ Réve on the cheeks and lips. Radiance ~ Moon draws light to the eyes, with a hint of Grounded for a cohesive look.
BEX
A stunning spring look, using a mix of Radiance ~ Sun and Cheek/Lip Tint ~ Ascend on the cheeks for a warm glow and then Cheek/Lip Tint ~ Crush on the lips for a pop of colour. Bex wears Concealer/Foundation 2.5 and a mix of Cheek/Lip Tint ~ Terra and Sun on the eyes.
AURÉLIE
Use Radiance and Cheek/Lip Tint ~ Pixie for a healthy, happy glow. Aurélie wears Concealer/Foundation 2.5 and for the eyes a mix of Moon, Sun and Cheek/Lip Tint ~ Terra. A pretty rosebud on the lips using Pixie and on a the cheeks a mix of Cheek/Lip Tint ~ Grounded, Pixie and Terra.
BECKY
Pair a warm neutral with a smooth, winter lip – Becky wears a mix of Concealer/Foundation 2.0 and 3.0. With a lip combination of Cheek/Lip Tint ~ Terra and Cheek/Lip Tint ~ Réve. Brighten the look with Radiance ~ Moon across the eyelids to draw light into the eyes, and add a soft glow to the cheeks with Cheek/Lip Tint ~ Réve.
DONNAE
Pair a classic black with Cheek/Lip Tint ~ Terra and add a pop of colour with Cheek/Lip Tint ~ Pixie. Donnae wears Concealer/Foundation 2.0 with Terra as a contour and to define the eyes. Radiance ~ Moon attracts the light to the inner corners of the eyes, and Pixie is used for both the cheeks and lips for a cohesive finish.
TIFFANY
The perfect nude for a natural look – Tiffany wears Concealer/Foundation 2.5 and on the cheeks Cheek/Lip Tint ~ Grounded. For the eyes, Cheek/Lip Tint ~ Terra and Radiance ~ Moon attract light and define the eyes. Complete with a lip combination of Cheek/Lip Tint ~ Pixie and Grounded.
Take back the creativity in your daily makeup routine.
It is so easy to change things up – mix a little bit of this and a bit of that to match your feel for the day. Allow yourself the time to play around with the products in your collection and find the perfect combinations for your next everyday look.
We would love to see you get creative and share your favourite colour combinations. Let us know in the comments below or tag us on Facebook and Instagram.
We’re here to help! If you have any questions after reading this article, please contact us.
