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December 11, 2020

We've received such an overwhelming response to our NEW Prep/Finish Powder and Powder Brush.

While our fulfilment team have been busy packing orders, we've had a flood of questions come through to our customer care team. Aleph founder Emma Peters wanted to jump in and answer some common questions about what you can expect from your new Powder.

Enjoy the video, or skip to the specific answer:
  • 00:00 Introducing…
  • 00:25 Will Prep/Finish Powder reduce shine and increase longevity of my makeup?
  • 01:08 Is this Powder suitable for mature skin?
  • 02:11 What’s the best type of brush to apply Prep/Finish Powder?
  • 03:00 Do I apply Powder before my blush or after?
  • 03:50 How mattifying is it? I don’t want to lose my Radiance glow!
  • 04:21 Is this going to help my eyeshadow stay on throughout the day?
  • 05:04 Does this powder have any shimmer?
  • 05:31 What are the benefits of using Prep/Finish Powder?
  • 07:56 Do I need a separate brush to apply Powder?
  • 08:30 How can I use this to stop makeup transferring to sunglasses?
  • 08:59 Is it translucent, and does it have any sun protection in it?
  • 10:02 Any special active ingredients?
  • 10:37 Will this help prevent my mascara from smudging under the eyes?
  • 11:49 Wrap up

SHOP POWDER NOW →

We’re here to help! If you have any questions after reading this article, please contact us.