Model applies Aleph Beauty Lift/ Lengthen mascara

5 Common Mascara Mistakes you may be making

June 07, 2023

Mascara possesses an incredible ability to transform your look and draw attention to your eyes. With just a few coats, it can provide the desired length, definition, and volume that you seek.

However, using mascara can sometimes be a frustrating experience, particularly when these common mistakes come into play.

The good news is that by avoiding these blunders, you can bid farewell to clumping, smudging, and flaking mascara forever, achieving flawless lashes every time you reach for that wand.

Mascara fan brush

Wearing waterproof mascara every day.

Waterproof formulas are challenging to remove and can cause lash damage and irritation from excessive rubbing. Moreover, they often contain drying ingredients that can make your lashes brittle over time.

It's important to note that waterproof mascaras contain questionable ingredients such as PFAS (per- and polyfluoroalkyl substances) and microplastics, which are detrimental to our well-being and the environment. Instead, consider using a natural, smudge-resistant, and conditioning alternative that prioritizes lash health.

Failing to prep your eye area before applying mascara.

Excess oil or eye cream on your eyelids and under your eyes can cause mascara to smudge and transfer onto your skin. To avoid this, gently blot or use an oil-absorbing prep powder on your eyelids to minimize oiliness and create a clean canvas. Additionally, applying a light layer of translucent setting powder can help absorb excess moisture and oils, preventing smearing or smudging throughout the day.

Pumping your mascara wand in the bottle.

This pumping action introduces air into the bottle, causing the product to dry out faster. As a result, the mascara can become thicker and clumpier, making it challenging to achieve a smooth and even application on your lashes.

Overloading your mascara wand.

It's essential to remove any clumps or excess mascara from the wand with a tissue before applying. Overapplication can lead to clumping, flaking, and smudging. For a clump-free application, consider using a specially designed mascara brush that provides a finer and more natural effect.

Failing to use a Mascara that doubles as a Lash Serum

Mascaras with lash serum properties not only make your lashes look fantastic at the moment but also commit to the health and longevity of your natural lashes over time. Aleph Lift/Lengthen Mascara has a unique blend of peptides to nourish the natural lash from the follicle to support your natural lashes to grow fuller and longer.

Using old mascara.

Over time, bacteria and other microorganisms can accumulate in the mascara, posing a risk of eye infections or irritations when applied. It's best to adhere to the recommended beauty standard of replacing mascara every six months to maintain hygiene and ensure optimal product performance.

Model wears Aleph Lift/Lengthen Mascara

By steering clear of these mistakes, you can enhance your mascara application, safeguard your eye health, and achieve beautiful lashes with ease.

Aleph’s Lift/Lengthen Mascara is a consciously crafted formula designed to lift, define and add volume to the lashes on application. Over time, the unique Aleph Peptide Blend works to nourish, strengthen and lengthen lashes. Our mascara is 100% microplastic-free, smudge-resistant and flake-free formulation.

For optimal results, prep your eyes with Aleph Prep/Finish Translucent Powder and apply mascara with Aleph’s Mascara Fan Brush.

Shop our award winning Lift/Lengthen Mascara and Pro application tools here.

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