Our makeup and skincare essential Serum/Primer fast became one of our most loved products.
And we love receiving such positive feedback from customers sharing stories of transformed skin, flawless makeup and a streamlined routine. It’s quickly absorbed, leaving skin smooth, nourished and never tacky.
Here’s why you need to get Serum/Primer into your life!
Powerful Actives For Lasting Effects
As you should already know by now, Aleph loves multifunctional products. Serum/Primer is most obviously a serum and a primer… but did you know that Emma chose to formulate it using ingredients that perform multiple roles?
One such ingredient is an extract of Milk Thistle. Rich in Omega-6 fatty acids, it helps strengthen the skin barrier. But it also has another benefit for your makeup.
Many conventional primers use synthetic silicon to create hold for your makeup. Milk Thistle extract gives Serum/Primer the perfect hold without the slippery, sticky texture of silicon — making it the perfect makeup prep.
Three Ways to Use Serum/Primer
Here are Emma’s top three ways to incorporate Serum/Primer into your regime.
- A fantastic serum to prepare your skin for application of your other products. This tutorial gives tips on how to best apply.
- Create extra luminosity with the addition of any one of the Aleph Radiance shades, giving a different finish to your Concealer/Foundation. This tutorial goes into how each Radiance can bring a new element to your skin.
- For days you want a sheer finish to your Concealer/Foundation. This tutorial gives quick instructions on how to achieve this.
Locks in Hydration + Moisture
Compared to a moisturising cream or lotion, a serum has a higher concentration level resulting in a lighter formulation.
The nutrients from the Jojoba and Macadamia oil extracts in Aleph Serum/Primer deliver faster and greater hydration to the skin.
What's also great about a lighter formulation is that you don’t get the clogged pores or breakouts that might happen for some when the consistency is heavier.
That’s why Serum/Primer can be used across all skin types, giving a welcome boost of hydration and radiance while also helping to fight the visible signs of ageing.
Serum/Primer can also be used more than once a day for an extra dose of all those skin quenching properties.
Prep your pout & more…
Serum/Primer is not only the perfect prep for the face but also for the lips!
This is one of Emma’s lesser known tricks.
Using Serum/Primer on the lips before applying any Cheek/Lip tint gives a great base for application. This really nourishes and softens the lips, especially great if you suffer from dry lips or when seasons change.
The tutorial above explains how to get your pout prepped and also how Serum/Primer can help to remove your lip colour at the end of the day or night.
End of Day Coverage Top Up…
It’s the end of the work day and you have plans for the evening but the thought of re doing your makeup has you tired before you even step out the door.
Never fear - Serum/Primer to the rescue!
Add a drop of Serum/Primer into a pea size amount of your chosen Concealer/Foundation shade on the back of your hand, mix together so that the Serum/Primer warms into your Concealer/Foundation, then apply to the skin with clean fingers.
An instant boost for your skin and a glowing top up with the addition of coverage to last the night. Add your go to Cheek/Lip Tint and you will look fresh and ready to conquer the world.
Why Serum/Primer is The Sustainable Choice
Fresh water represents only 2.5% of our planet's water with only 1% easily accessible.
Traditionally, water makes up 60-80% of your moisturiser or lotion using up a lot of fresh water in the production process.
As sustainability is at the core of everything we do at Aleph, adding water is not an option.
The Aleph mantra “Clean Beauty, Clear Conscience” is not just beauty that works but also beauty products that are good for you and the planet.
Serum/Primer contains no water; using a plant based emollient optimises the effectiveness of the active ingredients but ultimately reduces our collective water consumption.
If you would like to read more about our sustainable circular system click here.