Valentines Day Glam – Aleph Beauty

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Valentines Day Glam

journal

Valentines Day Glam

February 04, 2025

Get ready to glow this Valentine's Day with a radiant makeup look that's equal parts effortless and captivating. Follow these simple steps to create a dreamy look using your favorite Aleph Beauty products.

Step 1: Create a Flawless Base

Apply Aleph Concealer/Foundation in your shade using Diffuser Brush. Blend it seamlessly into the skin, focusing more on areas that need a little extra coverage.

Step 2: Bright, Luminous Eyes

Sweep Radiance Sun across your eyelids as a warm, golden base.

Add a touch of Cheek / Lip Tint Ascend to the center of your lids for a pop of bright, fresh color.

Use Cheek / Lip Tint Terra with Smudge Brush as a soft liner along your upper lash line to define underneath your eye.

Apply a sleek line of Gel Liner along your upper lash line for subtle definition.

Finish with a generous coat of Lift / Lengthen Mascara to enhance your lashes and open up the eyes.

Step 3: Brow Perfection

Lightly fill in and shape your brows with Hybrid Eye Pigment in for a natural, polished look.

Step 4: A Flush of Romance

Dab Cheek / Lip Tint Ascend onto the apples of your cheeks, blending upwards towards your temples for a fresh, rosy glow.

Apply the same tint to your lips for a cohesive, multi-dimensional flush of color.

Step 5: Add a Touch of Radiance

Highlight the high points of your face—cheekbones, brow bones, cupid's bow, and the inner corner of the eyes —with Radiance Moon for a soft, ethereal glow.

Step 6: The Finishing Touch

Swipe on Lucid Lip Gloss / Balm for a glossy, light-catching finish that enhances your natural lip shape and adds a kissable sheen.

This is a radiant, romantic Valentine's Day look that's fresh, glowing, and effortlessly beautiful. Perfect for date night or a dinner out with friends.

Sun

Radiance Balm

£24

Ascend

Cheek / Lip Tint

£26

Terra

Cheek / Lip Tint

£26

Popular

Lift/Lengthen

Mascara

£28

3.0

Concealer / Foundation

£27

Popular

Diffuser Brush

Tools

£27

New

Smudge Brush

Tools

£21

Popular

Moon

Radiance Balm

£24

New

Lucid Lip

Gloss / Balm

£26

Sun

Radiance Balm

£24

Ascend

Cheek / Lip Tint

£26

Terra

Cheek / Lip Tint

£26

Popular

Lift/Lengthen

Mascara

£28

3.0

Concealer / Foundation

£27

Popular

Diffuser Brush

Tools

£27

New

Smudge Brush

Tools

£21

Popular

Moon

Radiance Balm

£24

New

Lucid Lip

Gloss / Balm

£26

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Acacia Senegal Gum

A natural gum extracted from the Acacia Tree.

Key benefits

Film former

DERIVED FROM

Acacia tree

FOUND IN

Butyrospermum Parkii (Shea) Butter

A soft plant butter obtained from the Karite tree (Butyrospermum parkii)

Key benefits

Melts at body temperature.
Softens and smooths the skin.
Prevents moisture loss.

DERIVED FROM

Shea almonds from the Karite tree (Butyrospermum parkii)

FOUND IN

Camellia Japonica Seed Oil

Made from the seed of the camellia japonica plant (also called Tsubaki ) and a long-time essential ingredient in both Japanese and Chinese medicine traditions, camellia japonica seed oil has a great ability to boost collagen synthesis, thus improving the skin’s elasticity.

Known as a natural anti-inflammatory and a great protector of the skin barrier, camellia japonica seed oil reduces the transepidermal water loss, resulting in a decrease in wrinkle formation and fine line appearance.

Key benefits

Skin soothing, moisturising and anti-inflammatory properties.
Helps promote collagen synthesis, retain skin elasticity, reduce the appearance of wrinkles and fine lines.

DERIVED FROM

Camelia Japonica Seed

FOUND IN

Caprylic/Capric Triglyceride (Organic)

A medium chain triglyceride derived from coconut oil offering protection to the lipid barrier of the skin to guard against loss of hydration.

Key benefits

Pigment dispersion
Moisturiser

DERIVED FROM

Coconut

FOUND IN

Cheek / Lip Tint
Concealer / Foundation
Radiance

Capryloyl Glycerin/Sebacic Acid Copolymer)

Natural replacement for silicones. This creates a barrier to the skin with superior moisturising qualities. Made from renewable, sustainable ingredients using green chemistry.

Key benefits

Moisturising, holding the pigment in place

DERIVED FROM

RSPO certified palm/palm kernel oil and coconut oil.
Castor Bean Oil.

FOUND IN

Hybrid Eye Pigment
Mascara
Gel liner

Carthamus Tinctorius (Safflower) Seed Oil

A fine and light oil, carthamus tinctorius (or commonly known as safflower) seed oil, is a natural skin conditioner and lubricant. Rich in linoleic acid and highly moisturising, it is easily absorbed and supports your skin’s natural barrier function. The result is a soft, smooth skin texture.

Key benefits

Known for acne fighting properties
Moisturising

DERIVED FROM

Safflower

FOUND IN

Serum / Primer
Moisture Cream

Cellulose

A fine oil absorbing powder from the European Beech tree.

Key benefits

Oil Absorbing, blurring effect

DERIVED FROM

Fagus Sylvatica(European Beech)cellulose.

FOUND IN

Concealer / Foundation
Prep / Finish Powder

Cetearyl Alcohol

Forms part of an emulsification system binding water and oil to form a cream.

Key benefits

Product stability.

DERIVED FROM

Fatty acids derived for RSPO Palm (Elaeis guineensis), coconut (Cocos nucifera), sugarcane (Saccharum), rape /canola
(Brassica), sugar beet (Beta vulgaris), corn (Zea mays)

FOUND IN

Cetyl Palmitate

Natural Emulsifier

Key benefits

Emulsifier

DERIVED FROM

Coconut and/or Palm (RSPO Certified)

FOUND IN

Gel liner
Mascara

Coconut Alkanes

A natural emollient made of 100% sustainably-sourced coconut oil fatty acids, coconut alkanes help to lock in moisture into your skin while nourishing it. An effective alternative to silicon, this also aids with pigment dispersion without forming a sticky, greasy film on the surface of the skin.

Key benefits

Fast absorbing and light
Offers a soft silky skin feel

DERIVED FROM

Coconut

FOUND IN

Coco-Caprylate/Caprate

This light and non-oily skin conditioning ingredient is a natural emollient alternative to mineral oil and silicone. A natural blend of sustainably-sourced, non-drying coconut alcohol, naturally-derived capric acid and caprylic acid, it is quickly absorbed into the skin, leaving a velvet-smooth, non-tacky skin texture ready for immediate make-up application.

Key benefits

Fast absorbing
Skin Conditioning

DERIVED FROM

Coconut

FOUND IN

C13-15 Alkane

A natural renewable and sustainable silicone alternative

Key benefits

Silky feel
Pigment dispersion

DERIVED FROM

Sugarcane

FOUND IN

Gel liner
Mascara

Ethyl Macadamiate

Used as a non-greasy, non-tacky, biodegradable alternative to silicone, ethyl macadamiate is an ester made by blending fatty acids of macadamia oil with ethyl alcohol.
It is naturally nourishing yet because it offers better spreadability than its synthetic counterparts, it doesn’t feel sticky on your skin. This natural emollient offers greater protection and increases hydration and skin radiance.
It also offers better pigment dispersion so make-up application is more efficient.

Key benefits

Skin Radiance
Skin Hydration
Silky Feel

DERIVED FROM

Macadamia integrifolia

FOUND IN

Euphorbia Cerifera (Candelilla) Wax

Due to the rugged and arid climactic conditions of it's native Mexico, this plant produces wax to protect itself from water loss.

Key benefits

Water repellant
Lustre
Film Former

DERIVED FROM

Candelilla plant

FOUND IN

Concealer / Foundation
Cheek / Lip Tint
Radiance
Mascara

Glyceryl Caprylate

A moisturising and emulsifying emollient used for it's antimicrobial properties.

Key benefits

Antimicrobial

DERIVED FROM

Coconut and/or RSPO certified Palm oil

FOUND IN

Mascara
Gel liner
Prep / Finish Powder
Moisture Cream

Glyceryl Rosinate

From sustainably managed forests, and a byproduct of the paper industry, this resin from the pine family is used to create a water resistant film and hold.

Key benefits

Water resistance
Reduced transfer

DERIVED FROM

Pinus Pinaster (Maritime Pine)

FOUND IN

Mascara
Gel liner

Heptyl Undecylenate

A light and dry emollient and a biodegradable alternative to mineral oil and silicone, it helps to prevent moisture loss while offering good slip, resulting in a silky-smooth skin texture.

Key benefits

Alternative to silicones
Reduces greasiness

DERIVED FROM

Castor oil

FOUND IN

Mascara
Gel liner

Hibiscus Syriacus Callus Extract

A plant cell complex derived from the Blue Bird Hibiscus plant, this anti-oxidant stimulates the skin metabolism, slows down the natural oxidation process and reduces the production of free radicals. The result is a visible decrease in wrinkle size and depth, as well as an improved skin tone.

Key benefits

High in antioxidants to repair skin damage and help even skin tone.
Slows down general cell oxidation.
Reduces excessive production of free radicals.

DERIVED FROM

Blue Hibiscus

FOUND IN

Helianthus Annuus (Sunflower) Seed Oil

Sunflower seed oil and made of triglycerides of linoleic acid and oleic acid, it helps to restore the skin’s natural barrier’s protection, resulting in greater hydration and a visibly improved skin texture. Also rich in Vitamin E, this powerful anti-oxidant with known anti-inflammatory properties, repairs, strengthens and soothe the skin

Key benefits

Rich in Vitamin E

DERIVED FROM

Sunflower

FOUND IN

Serum / Primer
Radiance
Prep / Finish Powder
Concealer / Foundation
Mascara
Hybrid Eye Pigment
Cheek / Lip Tint

Hydrogenated Olive Oil

A solidified version of olive oil

Key benefits

Pigment dispersion
Moisturising

DERIVED FROM

Olives

FOUND IN

Iron Oxides (CI 77491, CI 77492, CI 77499)

A mineral used to add colour to cosmetics either on their own or by coating a mica substrate.

Key benefits

Colour Pigment

DERIVED FROM

Iron Oxide

FOUND IN

Cheek / Lip Tint
Concealer / Foundation
Hybrid Eye Pigment
Mascara
Radiance
Gel liner

Jojoba Esters

A natural ester derived from moisturising jojoba oil, this non-greasy emollient improves the staying power and stability of pigments on your skin while nourishing and protecting your skin with antioxidants and Vitamin E and B. The natural high oxidative stability of jojoba oil allows a longer efficacy of the formula.

Key benefits

Improve barrier function
Enhance oxidative stability of the product
Moisturising

DERIVED FROM

Simmondsia chinensis (Jojoba seeds)

FOUND IN

Concealer / Foundation
Cheek / Lip Tint
Radiance

Magnesium Stearate

A compound of the mineral magnesium and stearic acid for enhanced slip and adhesion.

Key benefits

Adhesion to the skin
Oil absorbing

DERIVED FROM

RSPO certified Palm oil and minerals derived from the sea.

FOUND IN

Malic Acid

A natural alpha-hydroxy acid, thus a great skin brightening and smoothing ingredient, malic acid is found in fruits like apple and pear. Milder than its synthetic counterparts, it offers a gentle exfoliation process and boosts ceramide production. The result is tighter pores, a decreased pigmentation and a reduction of visible lines.

Key benefits

Skin brightening
Skin moisturizing

DERIVED FROM

FOUND IN

Mica

A silicate mineral which is coated with various other minerals including iron oxides to create various effects from pearlescent to matte textures. Aleph chooses to only work with suppliers committed to using ethically sourced Mica.

Key benefits

Offers colour, texture and dimension to makeup.

DERIVED FROM

Muscovite

FOUND IN

Concealer / Foundation
Radiance
Cheek / Lip Tint
Hybrid Eye Pigment

Microcrystalline Cellulose

Ultra fine powder derived from wood used to create a soft focus blurred effect.

Key benefits

Smoothing effect
Blurring effect

DERIVED FROM

Wood pulp

FOUND IN

Concealer / Foundation

Myrica Cerifera (Bayberry) Fruit Wax

Sustainably harvested and naturally processed from the fruits of the Myrica Pubescens tree. Found in Colombia

Key benefits

Hair conditioning properties

DERIVED FROM

Berries of Myrica Pubescens tree

FOUND IN

Octyldodecanol

A long chain fatty acid used for pigment dispersion and moisturisation.

Key benefits

Pigement Dispersion
Moisturisation

DERIVED FROM

Coconut and Palm oil (RSPO Certified)

FOUND IN

Concealer / Foundation
Cheek / Lip Tint

Oleic Acid

A common fatty acid found in many plant oils.

Key benefits

Calming to the skin
Helps protect the skin barrier against moisture loss.
Moisturising

DERIVED FROM

Olive Oil

FOUND IN

Gel liner
Mascara

Totarol (Organic)

Unique to New Zealand, Totarol is sustainably sourced from the heartwood of recycled Totara trees. With antioxidant properties seven times more effective than Vitamin E, Totarol also has antibacterial properties effective at fighting acne
causing bacteria.

Key benefits

Antibacterial
Soothing, Calming
Antioxidant properties

DERIVED FROM

Reclaimed Totara wood

FOUND IN

Concealer / Foundation
Radiance
Mascara
Cheek / Lip Tint
Moisture Cream

Oryza Sativa (Rice) Germ Extract

Part of a patented combination of ingredients set to guard the skin against the damaging effects of urban pollutants and blue light.

Key benefits

In combination with other ingredients:
Guards against blue light and urban pollutants

DERIVED FROM

Rice

FOUND IN

Cheek / Lip Tint
Concealer / Foundation
Radiance

Phenethylalcohol

An 100% aromatic alcohol used for it's antimicrobial properties.

Key benefits

DERIVED FROM

This ingredient can be obtained from multiple sources, we choose to source this from fermented natural tobacco leaves, stem, and rhizome.

FOUND IN

Gel liner
Mascara

Polyhydroxystearic Acid

An soft wax assisting in pigment dispersion

Key benefits

Pigment dispersion

DERIVED FROM

Castor Oil

FOUND IN

Gel liner
Mascara

Propanediol

A Natural, skin-friendly, preservative-boosting and moisturising alternative to petroleum-based glycols.

Key benefits

Moisturising
Preservative boosting properties

DERIVED FROM

Fermentation of glucose

FOUND IN

Gel liner
Mascara

Raspberry Ketone

Traditionally used in Chinese medicine and the Ayurvedic tradition of India, this natural antimicrobial acts as strong antioxidant and free radical scavenger and helps to protect
the elasticity of the skin.

Key benefits

Preservative booster
Helps to protect elasticity of the skin

DERIVED FROM

Red Raspberries

FOUND IN

Gel liner
Mascara

Ricinus Communis (Castor) Seed Oil (Organic)

A thick plant oil high with a low molecular weight to penetrate the skin easily for added skin softening.

Key benefits

A skin soothing and softening

DERIVED FROM

Castor Bean Plant

FOUND IN

Cheek / Lip Tint
Concealer / Foundation
Radiance
Hybrid Eye Pigment
Gel liner

Santalum Album (Sandalwood) Oil

Extracted from the highly fragrant wood of the Santalum Album tree and considered one of the most sacred oils, Sandalwood has been used since ancient times in religious ceremonies, for cosmetic and perfume.

Key benefits

Sandalwood oil helps balance and soothe the skin as well as aiding in toning and firming the skin.

DERIVED FROM

Santalum Album Tree

FOUND IN

Silica

One of the earths most abundant minerals, in cosmetics used as a powder providing high oil absorption.

Key benefits

Oil Absorption
Mattifying
Silky skin feel

DERIVED FROM

Silica

FOUND IN

Cheek / Lip Tint
Concealer / Foundation
Radiance
Prep / Finish Powder
Hybrid Eye Pigment
Mascara

Silybum Marianum (Milk Thistle) Extract

Derived from the fatty acids from the milk thistle plant, silybum marianum ethyl ester is a sustainably-produced dry oil rich in Omega 6 fatty acids. It protects the natural skin barrier function and helps to soften the skin.

Key benefits

Strengthens skin barrier and helps retain optimum moisture levels.
Creates a silky feel and holds pigment to the skin.

DERIVED FROM

Milk Thistle

FOUND IN

Simmondsia Chinensis (Jojoba) Seed Oil (Organic)

An organic cold pressed oil extracted from the seeds of the Jojoba shrub. Technically not an oil but a wax, Jojoba has a very similar molecular profile to human sebum.

Key benefits

Penetrates deep into the skin to help balance sebum production.

DERIVED FROM

Simmondsia chinensis (Jojoba Seeds)

FOUND IN

Cheek / Lip Tint
Concealer / Foundation
Radiance

Sodium Hydroxide

While on its own is very alkaline, Sodium Hydroxide is used as a pH Adjuster working with other ingredients to balance the formulation to the correct eye friendly pH.

Key benefits

pH adjuster

DERIVED FROM

Salt water

FOUND IN

Gel liner
Mascara

Stearoyl Glutamic Acid

An amino acid assisting in pigment dispersion.

Key benefits

Pigment dispersion

DERIVED FROM

RSPO Certified Palm (Elaeis guineensis), Beet (Beta vulgaris) and Sugarcane (Saccharum officinarum)

FOUND IN

Mascara
Gel liner

Sorbitol

A sugar alcohol used as a humectant

Key benefits

Humectant

DERIVED FROM

Bio fermentation of sugar

FOUND IN

Sucrose Polystearate

Natural emulsifier

Key benefits

Emulsifying properties

DERIVED FROM

Sugar Cane / Beet Sugar

FOUND IN

Mascara
Gel liner

Terminalia Ferdinandiana (Kakadu Plum) Seed Oil

Derived from the Australian superfood Kakadu plum, the richest source of Vitamin C known, terminalia ferdinandiana seed oil is a powerful anti-oxidant and collagen synthesis booster. It naturally regenerates your skin and helps your skin to fight free radicals, slowing the appearance of skin ageing, soothes and brightens, resulting in a more even skin tone and a smoother texture.

Key benefits

Antioxidant
Emollient
Humectant
Skin protecting

DERIVED FROM

Kakadu Plum Seed Oil

FOUND IN

Theobroma Cacao (Cocoa) Seed Butter (Organic)

Creates a hydrating barrier to the skin preventing water loss while nourishing the skin. Cocoa butter also smells heavenly!

Key benefits

High in antioxidants, hydrating and nourishing to the skin and provides a luxurious skin feel.

DERIVED FROM

Cocoa Butter is obtained from the fruit of the Cacao tree (Theobroma Cacao)

FOUND IN

Cheek / Lip Tint
Concealer / Foundation
Radiance

Titanium Dioxide (CI 77891)

A naturally occurring white mineral used in cosmetics to provide opacity, brightness and pigment.

Key benefits

Colour Pigment
Ability to refract light

DERIVED FROM

Titanium Dioxide

FOUND IN

Concealer / Foundation
Cheek / Lip Tint
Hybrid Eye Pigment
Radiance

Tocopherol

Vitamin E used as an antioxidant

Key benefits

Antioxidant properties to prevent oxidation of lipids

DERIVED FROM

Sunflower Oil

FOUND IN

Cheek / Lip Tint
Concealer / Foundation
Radiance
Mascara
Gel liner
Hybrid Eye Pigment
Moisture Cream

Triheptanoin

A palm-free alternative medium chain triglyceride derived from castor bean and coconut, Tripheptanoin is a non-sticky and non-greasy natural emollient.

A formula enhancer, it helps other ingredients to penetrate the different layers of the skin faster and feels light on the skin.

Key benefits

Nourishing to the skin while assisting pigment dispersion

DERIVED FROM

Coconut and Castor Oils

FOUND IN

Ubiquinone AKA CoQ10

Coenzyme Q 10 is a potent antioxidant used by the mitochondria of the cell to help produce energy and function optimally.

Key benefits

Neutralises free radicals
Reduce the appearance of fine lines and wrinkles.
Evens out skin tone, and helps fade and prevent dark spots by blocking out tyrosinase, a catalyst in the production of melanin.

DERIVED FROM

Microbial fermentation

FOUND IN

Concealer / Foundation
Cheek / Lip Tint
Radiance
Moisture Cream

Key benefits

DERIVED FROM

FOUND IN

Key benefits

DERIVED FROM

FOUND IN

Actinidia Chinensis (Kiwi) Seed Oil - Organic

This superfood grown in New Zealand contains a host of benefits for the skin including antioxidants like Vitamin E, as well as high concentration of omega 3s to maintain moisture.

Grown in New Zealand and up cycled from the food industry, Kiwifruit seeds are cold pressed to extract a 100% natural oil with an extremely high concentration of Alpha Linolenic Acid.

Key benefits

Moisturising, Antioxidant

DERIVED FROM

Kiwi Fruit

FOUND IN

Alaria Esculenta Extract

Also known as Arctic Winged Kelp. This brown algae is made up of a network of elastic fibres helping it survive in extremely strong tidal pressure waters.

Key benefits

Reduce the appearance of fine lines and wrinkles.
Firming and toning.
Helping reduce the accelerated aging protein Progerin in aging cells.

DERIVED FROM

Arctic Winged Kelp

FOUND IN

Concealer / Foundation

Argania Spinosa Fruit Extract (Organic)

Sourced through a group of cooperatives of Argan production with the intention of providing employment to women in rural areas. This extract from the Argan Fruit Pulp has been produced to help plump and redensify the skin over the long term.This ingredient is organic, Cosmos and Ecocert approved.

Key benefits

To boost type 1 Collagen production
Fights against "adipocytes ageing"

DERIVED FROM

Argan Fruit Pulp

FOUND IN

Astragalus Membranaceus Root Extract

Used in traditional Chinese medicine for a variety of benefits, this antioxidant rich plant has been shown to offer skin benefits.

Key benefits

Boosts hyaluronic acid synthesis
and increases elasticity

DERIVED FROM

Astragalus Root

FOUND IN

Astrocaryum Murumuru Seed Butter (Organic)

A rich butter produced by the fruit of Amazon Native Murumuru tree.

Key benefits

Murumuru butter is rich in medium- and long-chain fatty acids, such as lauric acid and myristic acid, which can help to restore the skin’s moisture barrier.

DERIVED FROM

Fruit of the Murumuru tree, native to the Amazon region of Brazil.

FOUND IN

Bakuchiol

A gentle yet powerful plant-based alternative to retinol. Bakuchiol acts to improve skin texture, reduces fine lines, brighten skin tone, and support collagen production and elasticity.

Key benefits

Improves skin texture, reduces fine lines, brightens skin tone, and supports collagen production and elasticity.

DERIVED FROM

Psoralea corylifolia plant

FOUND IN

Benzyl Alcohol

Preservative

Key benefits

DERIVED FROM

Synthetic

FOUND IN

Biotinoyl Tripeptide-1

A combination of Biotin and Tripeptide-1 this string of amino acids helps delay hair follicle senescence, facilitate hair fixation in dermal hair follicles to prevent hair loss helping lashes grow stronger and longer.

Key benefits

Improves eyelash length and strength

DERIVED FROM

Synthesised from Amino Acids

FOUND IN

Bismuth Oxychloride (CI 77163)

A component used in the coating of a substrate to achieve the desired effect of certain colour pigments.

Key benefits

Iridescence

DERIVED FROM

Mineral/Nature Identical

FOUND IN

Hybrid Eye Pigment

Bixa Orellana Seed Extract

Commercially known as Annatto, the Bixa Orellana plant has been used since Mayan times for it's culinary and many healing properties. In this instance, the seeds are cultivated, sundried and ground to release a potent extract that delivers matifying and pore refining properties.

Key benefits

Decrease sebacious gland activity
Decrease pore size
Maintain Skin Hydration
Mattify the skin

DERIVED FROM

Bix Orellana Plant

FOUND IN

Prep / Finish Powder

Brassica Alcohol

A natural, palm-free fatty alcohol used as natural structuring agent and secondary emulsifier.

Key benefits

Improves stability and texture

DERIVED FROM

Naturally derived from waxes found in plants from the Cabbage (Brassica) family.

FOUND IN

C10-C18 Triglycerides

Texturising agent, improves the feel on skin or lips

Key benefits

DERIVED FROM

Hydrogenated Palm Oil (RSPO) and Palm Kernel Oil

FOUND IN

Cheek / Lip Tint

Calcium Aluminum Borosilicate

A glass type material used as a substrate coated with Iron Oxides, Titanium Dioxide or Silica to create colour and sparkle.

Key benefits

Reflective and Pearlescent and irridescent.

DERIVED FROM

Mineral - Silica

FOUND IN

Hybrid Eye Pigment
Radiance

Calcium Gluconate

Humectant

Key benefits

DERIVED FROM

FOUND IN

Calcium Silicate

A mineral used to absorb oil.

Key benefits

Oil Absorbing

DERIVED FROM

Mineral

FOUND IN

Prep / Finish Powder

Calcium Sodium Borosilicate

A glass type material used as a substrate coated with Iron Oxides, Titanium Dioxide or Silica to create colour and sparkle.

Key benefits

Reflective
Pearlescent
Irridescent

DERIVED FROM

Mineral - Silica

FOUND IN

Hybrid Eye Pigment

Copernicia Cerifera (Carnauba) Wax (Organic)

Wax which exudes from the leaves of the Brazilian Palm tree.

Key benefits

Film Former
Water repellant

DERIVED FROM

Brazilian palm tree known as ‘Copernica Cerifera’, also referred to as the "Tree of Life".

FOUND IN

Cyathea Medullaris Leaf Extract

Mamaku, New Zealand Native Black Fern Extract contains unique biomimetic biopolymers
which it uses as defensive and adaptive mechanisms to survive and
thrive in its environment.

Together with NZ Red Seaweed creates a synergistic effect of
immediate lifting and tightening of the skin.

Key benefits

Hydrating, Lifting and Firming

DERIVED FROM

Mamaku, New Zealand Native Black Fern Extract

FOUND IN

Dextrin Isostearate

Key benefits

DERIVED FROM

FOUND IN

Deydroacetic Acid

Preservative

Key benefits

DERIVED FROM

Synthetic

FOUND IN

Dicaprylyl Ether

An light, skin conditioning emollient.

Key benefits

Forms part of the active ingredient system

DERIVED FROM

Coconut and/or RSPO Certified palm oil

FOUND IN

Ferric Ferrocyanide (CI 77510)

A component used in the coating of a substrate to achieve the desired effect of certain colour pigments.

Key benefits

Color

DERIVED FROM

Mineral/Nature Identical

FOUND IN

Hybrid Eye Pigment

Glyceryl Behanate

Key benefits

DERIVED FROM

FOUND IN

Mascara
Gel liner

Glyceryl Stearate SE

Biodegradable and natural emulsifier derived from olive and coconut.

Key benefits

Emulsifier

DERIVED FROM

Olive and Coconut

FOUND IN

Mascara
Gel liner

Glyceryl Undecylenate

A moisturising and emulsifying emollient used for its antimicrobial properties.

Key benefits

Antimicrobial

DERIVED FROM

Castor Oil

FOUND IN

Mascara
Gel liner

Glycerin

Key benefits

Humectant

DERIVED FROM

FOUND IN

Glycine Soja (Soybean) Oil (Organic)

Part of a patented combination of ingredients set to guard the skin against the damaging effects of urban pollutants and blue light.

Key benefits

In combination with other ingredients:
Guards against blue light and urban pollutants

DERIVED FROM

Organic Soy Bean

FOUND IN

Prep / Finish Powder

Illite

A Clay mineral used to deliver a silky skin finish.

Key benefits

Silky, Velvety texture.

DERIVED FROM

Mineral/Nature Identical

FOUND IN

Prep / Finish Powder

Lauryl Glucoside

A natural surfactant

Key benefits

Forms part of the active ingredient system

DERIVED FROM

FOUND IN

Manganese Violet (CI 77742)

A component used in the coating of a substrate to achieve the desired effect of certain colour pigments.

Key benefits

Colour

DERIVED FROM

Mineral/Nature Identical

FOUND IN

Hybrid Eye Pigment

Myristoyl Pentapeptide-17

Enhances keratin production while conditioning the lashes, preventing break off allowing for longer, stronger lashes.

Key benefits

Conditioning and Strengthening

DERIVED FROM

Synthesised from Amino Acids

FOUND IN

Oryza Sativa (Rice) Bran Wax

Upcycled and sustainable, Rice Bran Wax is extracted from the bran layer that has been removed to create white rice.

Key benefits

Adds structure to the formulation.
Water repellant.

DERIVED FROM

Rice

FOUND IN

Cheek / Lip Tint
Concealer / Foundation
Radiance

Oryza Sativa (Rice) Extract

Part of a patented combination of ingredients set to guard the skin against the damaging effects of urban pollutants and blue light.

Key benefits

In combination with other ingredients:
Guards against blue light and urban pollutants

DERIVED FROM

Rice

FOUND IN

Prep / Finish Powder

Palmitic Acid

Key benefits

DERIVED FROM

FOUND IN

Polyglyceryl-3 Diisostearate

Part of a patented combination of ingredients set to guard the skin against the damaging effects of urban pollutants and blue light.

Key benefits

In combination with other ingredients:
Guards against blue light and urban pollutants

DERIVED FROM

Glycerin and Stearic acid (Palm Free)

FOUND IN

Prep / Finish Powder

Potassium Sorbate

Preservative

Key benefits

DERIVED FROM

FOUND IN

Prunus Amygdalus Dulcis (Sweet Almond) Oil

The high quantities of oleic acid found in this oil give it exceptional skin softening properties. Traditionally Sweet almond oil has been known to assist in the healing of skin conditions such as psoriasis and eczema.

Key benefits

Regenerating, soothing, and moisturising properties

DERIVED FROM

Almonds

FOUND IN

Polyglyceryl-2 Dipolyhydroxystearate

An emulsifier derived from 100% natural and renewable feedstock.

Key benefits

Emulsifier

DERIVED FROM

Coconut and/or Palm oil (RSPO), Castor oil

FOUND IN

Pullulan

Natural sugar-based film forming agent.

Key benefits

Film former.
Shine.

DERIVED FROM

Bio Fermantation

FOUND IN

Mascara
Gel liner

Red 6 Lake (CI 15850)

Synthetic Vegan Red colour

Key benefits

Red Pigment

DERIVED FROM

Synthetic

FOUND IN

Cheek / Lip Tint

Red 7 Lake (CI 15850)

Synthetic Red Pigment

Key benefits

Vegan Red colour

DERIVED FROM

Synthetic

FOUND IN

Cheek / Lip Tint

Red 27 Lake (CI 45410)

A synthetic red pigment

Key benefits

Vegan red colour

DERIVED FROM

Synthetic

FOUND IN

Cheek / Lip Tint

Sarcothalia Circumcincta Extract

New Zealand Native Red Seaweed contains natural biopolymers that are known to form a fishnet like matrix that can help hold
water molecules, while also acting as a structural
scaffold to tighten the skin.
Developed using Clean Chemistry to ensure ultimate bioavailability of its active compounds.

Key benefits

Hydrating, Plumping, Tightening

DERIVED FROM

Wildcrafted New Zealand Red Seaweed

FOUND IN

Schisandra Chinensis Fruit Extract

An ancient adaptogenic plant popular in Chinese herbalism for centuries, and valued for its high levels of antioxidants to protect the skin from environmental stressors and free radicals. This berry extract has also been revered for its ability to visibly revitalise skin tone and texture by significantly improving cutaneous firmness, resilience, and elasticity.

Key benefits

Increases the skin cells’ energy level and vitality

Helps the skin to adapt to the impact of pollutants, free radicals and mechanical forces
Significantly increases skin elasticity
Visibly improves fine lines
Improves skin tonicity and smoothness

DERIVED FROM

Schisandra berries

FOUND IN

Sclerotium Gum

A biopolymer produced by an aerobic fermentation process.

Key benefits

DERIVED FROM

Fermentation of sugars with strains of Sclerotium rolfsii.

FOUND IN

Shea Butter (Organic)

Ethically produced and Sustainably refined to produce a skin softening butter.

Key benefits

Skin smoothing and softening

DERIVED FROM

Seeds from Karite tree

FOUND IN

Cheek / Lip Tint
Concealer / Foundation
Lips
Face
Cheek

Shea Butter Ethyl Esters

Key benefits

DERIVED FROM

Shea almonds from the Karite tree (Butyrospermum parkii)

FOUND IN

Sodium Benzoate

Preservative

Key benefits

DERIVED FROM

synthetic

FOUND IN

Sodium Hyaluronate

Hyaluronic Acid is a humectant capable of holding 1000X its weight in water. As we age the natural HA produced by our bodies declines contributing to moisture loss, increasing the signs of aging.

Key benefits

Hydrating, plumping

DERIVED FROM

Byproduct of the bacterial fermentation of Corn, Wheat and Yeast Extract.

FOUND IN

Sodium Sulfate

Sodium sulfate a simple inorganic salt and not to be confused with surfactant sulfates such as SLS commonly found in personal care items. Sodium sulfate is used in one of our ingredients to aid with the drying of the resin mix and not a surfactant. This appears at less than 0.001% in the final product.

Key benefits

DERIVED FROM

FOUND IN

Spilanthes Acmella Flower/Leaf/Stem Extract (Organic)

Is known as the Toothache plant due to its numbing properties when chewed. In skincare it’s known as a source of a Phytotensor Molecule which has Vasorelaxant and antioxidant activities, beneficial for their lifting effect as a fast-acting muscle relaxant while also having a positive effect on the skin’s collagen network.

Key benefits

Stimulates, reorganizes and

Strengthens the collagen network

Antioxidant

Muscle Relaxing aiding in the visible reduction of fine lines and wrinkles

DERIVED FROM

FOUND IN

Stearic Acid

A fatty acid found in a variety of foods. In this instance it is derived from Eco certified Olives.

Key benefits

Emulsifier.

DERIVED FROM

Olives

FOUND IN

Gel liner
Mascara

Squalane

From a natural and renewable source, this olive derived emollient mimics a lipid found in the skin offering additional nourishment and moisture.

Key benefits

Moisturising
Nourishing

DERIVED FROM

Olive

FOUND IN

Prep / Finish Powder

Tin Oxide (CI 77861)

A component used in the coating of a substrate to achieve the desired effect of certain colour pigments.

Key benefits

Lustre

DERIVED FROM

Mineral - Cassiterite

FOUND IN

Hybrid Eye Pigment

Trehalose

Plant derived sugar

Key benefits

Aids film former

DERIVED FROM

FOUND IN

Trihydoxystearin

A lipid composed of glycerin and hydroxystearic acid.

Key benefits

Helps colour payoff.

DERIVED FROM

Castor Oil

FOUND IN

Cheek / Lip Tint
Concealer / Foundation

Water/Aqua

Purified water

Key benefits

To allow for evaporation in order to set the product. Or sometimes found in very small amounts as part of an ingredient system.

DERIVED FROM

Water

FOUND IN

Mascara
Gel liner
Gloss / Balm

Xanthum Gum

Texturising agent

Key benefits

DERIVED FROM

Polysaccharides produced by an aerobic fermentation process.

FOUND IN

What people are saying

One of my Aleph favs is Cheek/Lip Tint Terra. It blends to create a flawless contour or bronzer but can also be added to so many other products to adjust the shade.”

Ann-Maree

Sunkissed and glowing. I love how light and natural Aleph Beauty feels on my skin.”

@sakuramatches

Loving this brush as a makeup artist. I have been looking for a fan brush like this but I couldn't find it anywhere. Aleph has been a life saver to provide this brush so close to home!”

Clarette S

My eyelashes are now so much longer and thicker since the introduction of the mascara to the range and I'm loving the bold looks you can create with Gel Liner Onyx.”

Michelle L

Aleph products feel amazing on the skin and so nourishing. I am able to easily create a natural look or an evening look. I can’t recommend Aleph highly enough.”

Kylie

Love the Concealer/Foundation! A little goes a long way, and you can build up the coverage if you need more.”

Jessica G

My favourite aleph product has to be Ascend. I use it every day as a beautiful lip and cheek tint but I also use it as eyeshadow as it has such a nice warming colour.”

Paige