My conscious beauty journey with Aleph

The only makeup I use. Aleph Beauty ticks all of my boxes, including sustainable packaging, clean ingredients, cruelty-free and made in Aotearoa.

Ethically Kate wearing Aleph Beauty

"I'm an absolute minimalist when it comes to makeup, so having a product that is not only small but also quick (and fun!) to apply, even with your fingers, is one of the main reasons why I keep using Aleph.

I've worn makeup in the past that has made my skin break out or feel grotty by the end of the day, but Aleph has concocted each product to include ingredients that actually nourish your skin.

Aleph Beauty encourages you to wear less makeup, instead of pushing you to cake your face with product, I highly respect that. Alongside their sustainable packaging that I enjoy reusing for all sorts of things.

Aleph Beauty is my makeup of choice, hopefully forever!"

Aleph Beauty is a minimal, multi-functional makeup collection specially formulated using only the purest, naturally-sourced ingredients and packaged to ensure no waste.

People, planet and animal friendly are the filters through which we make all of our decisions as a business. Our promise is to do no harm.

Products that promise to nourish and protect the skin, designed to function at maximum intensity while requiring minimal product. Sustainable, cruelty-free, high-performance beauty that is quick and easy to use, empowering the creativity and confidence of the wearer.

No one should have to compromise their values when choosing skincare and makeup products. Aleph Beauty ticks all the boxes of a conscious lifestyle while allowing you to feel like the best version of yourself.

Discover the perfect product combinations, expertly colour matched to your skin tone. Get the correct shade every time with a personalised colour consult from Aleph Beauty's skin specialist.


Use code EKTOUR20 for 10% off your purchase (valid until 08/12 12am)