FREE SHIPPING ON ALL NZ ORDERS OVER $99

0

Your Cart is Empty

October 20, 2020

We asked our skin specialist Maria to explain the benefits of makeup as an addition to our skincare routines. Find out why it's important to consider what's in our makeup and how to stop sabotaging your skincare efforts.


A PROBLEMATIC BEAUTY STANDARD

For some reason, makeup and skincare have been classified and divided into different regimes. When in reality the two self-care practices can offer a similar result – both an external and internal beautification experience for immediate and long-term benefits – to radiate health and beauty as a reflection of our inner selves.

Yet, the idea that skincare and makeup are opposites has left us under the pessimistic impression that skincare is good and makeup is bad.

Skincare nourishes the skin, while makeup puts a blanket over our flaws. Skincare is the means to beautiful skin, while makeup is the means to a beautiful look.

And this has been encouraged by the many makeup formulations that contain harmful ingredients which drain moisture from the skin, clog pores, irritate acne and prolong breakouts.

From this perspective, makeup stokes the fire. Effectively reversing all of the hard work put into skincare and entering a constant loop of having to conceal the symptom without treating the cause. 

TREATING (AND PREVENTING) THE CAUSE

We understand that problem skin can be upsetting, let alone being unable to wear makeup because of it. That's why at Aleph, we believe that the skincare journey should not end where makeup begins.

And this presents an opportunity to reinvent the beauty standard.

We can utilise daily makeup application to deliver the same benefits offered by our skincare routines. To nourish and repair, protect and perfect for enhanced skin appearance and health.

Each and every Aleph product is infused with thoughtfully chosen, natural extracts and cellular energising ingredients that boost the skin’s natural defence mechanisms and promote skin renewal. These nourishing active ingredients help to reduce the appearance of wrinkles, redness, pores and pigmentation.

Advanced by the extraordinary healing powers of antioxidants, amino acids, vitamins and minerals which promote healthy, vibrant skin and protect from ever-increasing, damaging environmental factors.

While in some cases makeup provides a quick relief for breakouts and problem skin, it’s also important to remember to prioritise the skin underneath first. Aleph's nutrient-packed makeup support skin health on daily application and over time, to help your skin look and feel its best.

Please contact us for advice on how to get the most out of your skincare routine using Aleph. Maria is here to help on your journey to healthy, glowing skin.

SHOP BEAUTIFUL SKIN →

We’re here to help! If you have any questions after reading this article, please contact us.