September 15, 2020
Aleph Beauty takes the complication out of everyday makeup, with a minimalist approach to your makeup kit. Intentionally formulated to provide the most dynamically complete, yet minimal range with packaging that ensures no wastage.
Having spent close to three decades as a professional makeup artist, our founder Emma Peters tailored product combinations to the specific person sitting in her makeup chair. Mixing and matching just a small array of products to create unique makeup looks.
From her experience, Emma knew that a makeup kit could be compact – comprising of minimal, high-quality products that boast multiple applications. Which is what Emma went on to capture when formulating Aleph Beauty. A makeup range that suits all skin tones, enhances all eye colours and complements all natural beauty.
Unlike many traditional makeup ranges, Aleph Beauty suits a wide range of skin tones without the need for hundreds of different shades. The adaptive qualities and complementary product range allows you to adjust the application technique, specific to your skin tone, skin type and desired look.
The nutrient-packed Concealer/Foundation supports skin health on daily application and over time, to help your skin look and feel its best. The nourishing active ingredients help to reduce the appearance of wrinkles, redness, pores and pigmentation.
The multi-functional design acts as a full-coverage concealer, a medium coverage foundation, and a light veil when combined with Serum/Primer. Making this the most versatile natural makeup, for coverage the way you choose it.
Most people sit in the middle of a pink and yellow undertone, in what we call a neutral zone, and that's where our shades of Concealer/Foundation sit. The expertly crafted, intelligently formulated Concealer/Foundation palette has self-adjusting properties to blend seamlessly with the skin's undertone. Making each shade flattering on the widest range of skin tones for a natural, flawless finish.
Although 2.0 and 3.0 are self-adjusting and work across such a wide range of skin tones, we noticed last summer that some customers, who threw a bit more pink/red in the face, were finding the 2.0 and 3.0 shades just a touch too yellow-based for their complexion.
We wanted to introduce 2.5 and 3.5 to fill this gap, designed to be on that slightly warmer, rosier colour spectrum. It's for the people that have a disparity between the face, neck and décolletage, with a slightly pinker undertone.
As we expand our range, we want to provide a clear idea of where each of the Concealer/Foundation shades sit within the neutral colour spectrum. Read on to learn more about our shades from 1.0 to 5.0, and everything in between and beyond.
The perfect balance of yellow and pink tones for a light, neutral shade suited to fair skin. This shade sits in the middle, without being overly yellow or pink. Emily wears Cheek/Lip Tint ~ Grounded.
This neutral shade suited to light skin tends slightly towards the yellow spectrum. The perfect winter shade for those who find 2.0 too much colour or the perfect summer shade for those who wear 1.0 in winter. Mercy wears Cheek/Lip Tint ~ Grounded.
Our most popular shade, a neutral with a slight yellow undertone suited to light to medium skin. This shade is also perfect to counter redness for those who's natural undertone is yellow and are prone to rosy areas. Sophia wears Cheek/Lip Tint ~ Grounded.
A neutral, warm tone for those tending to an all over rosy complexion with mid to warm skin. This slightly warmer shade is for those that have a pinkier undertone to the face, neck and décolletage. Helena wears Cheek/Lip Tint ~ Grounded.
A neutral, medium to tan tone. This shade adapts to most medium skin tones and works perfectly to neutralise any rosiness for those with yellow undertones. Lauren wears Cheek/Lip Tint ~ Grounded.
A neutral, medium tone suited to those with an all over rosy, tan complexion. A slightly warmer shade for those with medium to warm skin and a bronze tan, as opposed to a yellow-golden tan. Bex wears Cheek/Lip Tint ~ Grounded.
This golden shade is perfectly customisable for medium to dark skin. Mix with Radiance ~ Sun for warmth, glow and extra light diffusion or define the face by using Cheek/Lip Tint ~ Terra as a contour. Brit wears Cheek/Lip Tint ~ Terra and Grounded.
Suited to golden, dark skin and perfectly customisable to a wide range of deeper skin tones. Medika wears Cheek/Lip Tint ~ Terra and Radiance ~ Sun.
Mix with Radiance ~ Sun for warmth, glow and extra light diffusion or adjust the depth of colour by adding a small amount of Cheek/Lip Tint ~ Terra. Mix Terra with Concealer/Foundation to create a personalised shade or contour for extra definition.
With Concealer/Foundation 4.0 and 5.0, we have the ability to create any deeper, darker shade with the help of Cheek/Lip Tint ~ Terra and Radiance ~ Sun. Fair skin has less dimension, whereas a darker skin tone has more variation of shade and depth that may need customisation – making it far less adjustable when using just one product. Which is why we have designed our products to be mixed and matched for ultimate customisation.
Instead of having to decipher which shade is for you, we can help to choose the perfect products for your complexion with a personalised colour consult. For an exact colour match, contact our team of skin specialists and makeup artists.
Request a colour consult to find your perfect shade.