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At Aleph, when we say we care about transparency, we mean it - quite literally. You've probably noticed our clear glass packaging, and you may have thoughts about it. Perhaps you've wondered why we use droppers for our Serum/Primer and Smoothing Skin Tint/SPF 20 instead of those sleek, modern airless pumps you see everywhere else. Or maybe you’ve questioned why The One comes packaged in a jar instead of an airtight plastic tube. Our answer speaks to the heart of who we are and what we believe in.
Let's talk about what you don't see in typical conventional opaque plastic tubes, and airless pumps: trapped product. It's a dirty secret of the beauty industry that significant amounts of product get left behind in these containers, destined for landfills because they can't be properly cleaned or recycled. That's not just wasteful - it's against everything we stand for.
'No product left behind' isn't just another empty promise (pun intended). When you use our products, you’ll see exactly how much remains. You’re able to access every last drop and then recycle the container. Our packaging is a conscious choice, and an invitation for you to pause and be mindful in your beauty routine. While convenience culture may save seconds, what's the true cost of that disposable plastic pump or tube? By choosing Aleph, you're participating in a small but meaningful movement that benefits both you and our planet.
The truth is, we could make things a little easier. We could use more plastic, which would be less expensive for us, but that has the potential to slowly leach chemicals into your skincare and the earth. We could hide product waste behind opaque walls. We could choose convenience over consciousness.
But that's not the Aleph way.
We believe that the focus of true luxury shouldn't only be the packaging - it's about knowing exactly what you're putting on your skin and making choices that honor both your well-being and our planet's future. When you see your product through our clear packaging, you're seeing our commitment to transparency in action.
Yes, sometimes doing the right thing means doing the slightly harder, more expensive thing. But we believe you deserve to know what's in your products, how much you have left, and that when you're done, your empty container can be properly cleaned and recycled. This is why we'll continue to choose transparency – because your trust, your health, and our planet's future are worth everything.
At Aleph, we're not just making beauty products - we're making purposeful choices about what beauty should be: honest, conscious, and completely transparent.
